Andy Le Duc Email & Phone Number

London, Gb

London, Gb

Surbiton, England, United Kingdom

Le Boat is the leading operator of inland waterway boating holidays across Europe and Canada, and also part of the Travelopia Group, a leading collection of premium travel brands, backed by the private equity firm KKR.Key responsibilities:• Developed and executed Le Boat’s global marketing strategy, including customer acquisition, digital marketing (PPC, SEO, display, social media), PR, content marketing, CRM and email marketing, conversion rate optimisation and customer experience.• Developed and executed brand strategy, collaborating with key stakeholders to create a clear organisational purpose, mission and values.• Key role in overall strategic business planning, measuring progress against key performance indicators to maximise return on investment.• Managed a budget of €2.1m, leading a marketing team of 26 (5 direct reports) across the UK, France, Germany, Canada, Africa and Australia.Achievements:• +18% revenue growth from €39m in 2016 to €46m in 2022, Le Boat’s biggest ever year.• Enhanced brand awareness through global PR and partnerships, including activity with TV shows ‘Great Canal Journeys’ and ‘Celebrity 5 Go Barging’ in the UK, and ‘Travel Scope’ and ‘Powerboat TV’ in North America.• Overhauled customer experience and brand delivery including digitising the pre-departure customer journey, new welcome packs, regional travel guides, branded signage and uniforms.• Led the delivery of digital initiatives, including a new Le Boat website in 2018. Increased online conversion by +31% in year one, and online share of business from 25% in 2018 to 37% in 2023.• Launched Canada as a new destination in 2018, achieving €650k revenue in year one and €1.7m by 2022. Delivered €3.6m global PR coverage reaching 198m people, and secured €160k of partner funding.• Implemented a new CRM strategy in 2021 including segmentation modelling and targeted repeater communications, which generated +€900k incremental revenue in the first 18 months.

Chessington World Of Adventures Resort, Surrey

Merlin Entertainments is one of the world’s leading leisure companies, with more than 140 attractions and market leading brands spanning over 20 countries. Chessington World of Adventures Resort is one of the UK’s leading theme parks, with over 1.6m annual visitors across the Park and two onsite hotels.Key Responsibilities:• Developed and executed the consumer marketing and brand strategy, including cross-channel marketing campaigns, customer acquisition, CRM, events and brand partnerships.• Managed a budget of £2.8m and led a team of 8, plus cross-functional teams and agencies.Achievements:• Repositioned Chessington as a short break destination, including redevelopment of brand communications and operationalisation in the business. New TV and digital campaign grew pre-season room fill rate from 34% in 2014 to 51% in 2016.• Launched a new themed hotel in 2014, exceeding first-year budgeted room sales by +13%.• Key role in the research and development of new attractions, including the ‘Scorpion Express’ ride in 2014 contributing to annual visitor growth of +38k, and an innovative show involving lifelike animatronic pandas in 2016.• Drove the redevelopment of the Resort’s Halloween and Christmas events in 2014, with visitor growth of +39% during the combined event period year on year.• Secured brand partnerships covering promotions and sponsorship, including Walkers, Fox, John Lewis, Odeon, and a 7m on pack promotional campaign with Cadbury Animals.• Led the attraction level delivery of a Group wide annual pass loyalty scheme through a multichannel marketing campaign across TV, CRM and on-site communication. Exceeded previous year pre-season sales in 2016 by +3k passes.

Thorpe Park, Surrey, United Kingdom

Thorpe Park Resort is one of the UK’s leading theme parks with over 1.9 million annual visitors.Key Responsibilities:• Developed and executed the consumer marketing and brand strategy, including cross-channel marketing campaigns, customer acquisition, CRM, events and brand partnerships.• Managed a budget of £2.6m and led a team of 8, plus cross-functional teams and agencies.Achievements:• Led the marketing campaign for new rollercoaster ‘The Swarm’ in 2012, creating an innovative multi layered launch across TV, digital, social media and partnerships, including a unique music partnership with EMI and the band ‘You Me at Six’ to create the world’s first single dedicated to a rollercoaster launch.• Key role in the research and development of new attractions, including Angry Birds Land which launched in 2014 and drove an additional +175k family visitor’s year on year.• Secured brand partnerships covering promotions and sponsorship, including Frijj, Coca Cola, Dr Pepper, and Ministry of Sound. Frijj was the Resort’s biggest ever solus partnership, with an offer included on over 20m product units, £150k of TV airtime paid for by the partner, and 30k visitors driven by the offer in 2012.• Led the negotiation of a 3 year deal with Lionsgate to redevelop the Resort’s Halloween event as a movie based proposition. First year event visitors exceeded budget by +10k.

Thorpe Park, Surrey, United Kingdom

• Developed and executed the annual marketing plan and brand communications across multiple channels, along with customer insight, consumer events and the delivery of promotional partnerships. • Key role in the research and development of new attractions, brands and customer events.• Led the creation and roll out of new brand guidelines and creative literature templates both on and off-site.

Thorpe Park, Surrey, United Kingdom

• Developed and executed brand marketing campaigns, focusing on communications, digital marketing, and insight.• Led the marketing campaign for SAW – The Ride, contributing to visitor growth of over 340k / +20% year-on-year, and doubling Thorpe Park’s national awareness from 33% to 66%.

Thorpe Park, Surrey, United Kingdom

• Supported brand marketing campaigns with a focus on digital and print communications, on-site marketing, and execution of the Resort’s customer insight programme.

Thorpe Park, Surrey, United Kingdom

• Led the Resort’s customer insight programme, including research projects to measure customer satisfaction, testing new attraction concepts, running focus groups, and supporting a cross-Group brand tracking study.

London, United Kingdom

• Harris Interactive is a global market research agency, who at the time of employment were leading specialists in online research.• Responsible for project management across major blue chip client accounts including BP, with a focus on quantitative and qualitative research, working with in house teams to execute projects and present recommendations to clients.

Twickenham, United Kingdom

• Sauflon Pharmaceuticals was a leading manufacturer of contact lenses and contact lens solutions. • Responsible for supporting marketing and sales teams in the execution of marketing plans, including the creative design of product literature, sales presentations and technical proof reading for pharmaceutical products.

London, United Kingdom

• Innovation Norway helps Norwegian companies to grow sustainably and increase exports by providing consultancy and market access through networks.• Responsible for managing business development and market research projects, including the generation of new business leads, market insight and customer research, and the presentation of research findings.

B.A. (Hons) Business Studies, Specialisation In Marketing, 2:1

Business Studies, Art & Design, Photography

9 Gsce’S Grade A* - C