Andy Lloyd Email & Phone Number

As a passionate consultant, I am dedicated to exceeding client expectations and driving success. I thrive on the challenge of developing new products and generating sales, guiding them from conception to market launch. My goal is to equip each product with the necessary marketing tools to ensure longevity and sustained growth.CaseStudy: Amazon US AccountAssessment:Reviewed the client's existing product pages and identified areas for improvement in an aged, stagnant account.ActionPlan: Developed a strategic plan to enhance visibility and engagement, aimed at boosting sales.Implementation:Created new content to improve page rankings and drive sales growth.Collaboration:Worked closely with the Amazon Vendor Manager for outdoor sports to develop and launch new products tailored to the US market, resulting in successful purchase orders.My approach combines strategic planning, innovative content creation, and collaborative product development to deliver outstanding results for my clients.

Essex

• Account Lead Amazon - Lead a team developing products. Creating content and store front to ensure it was algorithm lead. Ran sponsored ad campaigns and negotiate prime day deals and other major dates within the Amazon calendar. Regions covered: UK, Germany, Spain, Italy and USA • Argos - Design and Developed a full range of Bikes. Range included Adult Mechanical and E-Bikes, BMX, Children's range including balance bikes. • Account Lead Smyths Toys - Building the relationship. Designing and developing children's bikes and Battery-Operated Ride Ons.• Lidl - To develop a new range of bicycles. The goal was to position itself as a major supplier within the retail industry, directly challenging its primary competitor. • QR Code Site - Leading a Team to creating QR code website to support customers regarding technical issues of products to reduce the returns rate for clients. • Product Innovation - Continually looking at new trends and developing products with points of difference from major competitors. Achieved this by attending all trade shows and working close with the R&D Teams at our factories. • International Travel - Travelled with client buying teams to review new product ranges at our factories across the Far East. Attended all major trade shows globally.Clients: Amazon USA, UK, Germany, Spain, ItalyArgosSmyths ToysFraser Group

Southend On Sea, United Kingdom

• Amazon UK - Created a brand purely for Amazon. Designed and developed a range of Electric Bikes. This was the 1st own brand range of E-Bikes for Amazon UK. This range quickly became one of the best-selling E-Bikes. • Amazon Europe - On the back of the success of the UK range. Design and Development of a Pan European range was undertaken. This included a range of mechanical bikes. • Argos - Designed and Developed a full range of adult Mechanical and E-Bikes • Content Creation - Lead a team for online content creation for all major retailers • Smyths Toys - Plates a major role in pitching for this account. Deigning as range of children's bikes, plus a range of battery-operated ride on's. • Product Innovation - Continually looking at new trends and developing products with points of difference from major competitors. Achieved this by attending all trade shows and working close with the R&D Teams at our factories. • International Travel - Travelled with client buying teams to review new product ranges at our factories across the Far East. Attended all major trade shows globally.Clients:Amazon USA, UK, Germany, Spain, ItalyArgosSmyths ToysFraser Group

Essex, England, United Kingdom

• Argos Children's Bike Range - Carried out in-depth market research. Attended international trade exhibition on a fact find and buying mission. Designed and developed a range of children's bikes that became one of their best-selling ranges for a period of 4 years. • Licenses - Pitched and won major licenses from Disney. One of the major factors for this was my track record in developing high performing products. • E-Bikes - Design and development of Electric bikes for the UK market. Developed the 1st range of competitively priced models that where selected by major retailers. • In House Content Creation - Set up in-house studio to create online content for our clients. Content provided included How to Videos, Promo Videos, Product photography, Lifestyle photography and 360 photography. • Product Innovation - Continually looking at new trends and developing products with points of difference from major competitors. Achieved this by attending all trade shows and working close with the R&D Teams at our factories. • International Travel - Travelled with client buying teams to review new product ranges at our factories across the Far East. Attended all major trade shows globally.

Essex, England, United Kingdom

• Toys R Us - Played a major role taking this account from a 3 million pound per annum to a 23 million pound per annum. This was achieved by working closely with the Toys R Us buying team, design and developing high performing product ranges. • Muddyfox Mountain Bikes - I lead a team to develop and new range of Mountain bike, which included a rebrand. 2nd phase of this project was to build a launch campaign. This Included TV advert, Press Advertising, PR, Road Show, Exhibitions and Downhill Race Team, Riders being Gee Atherton and Dan Atherton. All of this was very well received by IBD's propelling the brand up the rankings thus creating higher sales. • Licenses - Lead a team designing and developing a range of products for the following licenses. Disney Princess, Winnie the Pooh, Disney Cars, Marvel Spiderman, Pirates of the Caribbean, Star Wars, Postman Pat, Lazy Town and Bratz. • Product Innovation - Continually looking at new trends and developing products with points of difference from major competitors. Achieved this by attending all trade shows and working close with the R&D Teams at our factories. • International Travel - Travelled with client buying teams to review new product ranges at our factories across the Far East. Attended all major trade shows globally. Worked with our partners in the USA to develop products for our clients globally.