Andy Mears Email & Phone Number

Memphis, Tennessee, United States

Burr Ridge, Il

18-hole Ray Hearn designed masterpiece, located in SW Michigan. Island Hills is a privately owned, daily fee golf course with full-service golf shop, restaurant and lodging. Primary objective…increase rounds played and revenue for this struggling golf course.General Manager• Increased rounds of golf 39% despite poor spring and fall weather.• Increased green fee revenue 19% and overall Club revenue 33% with a variety of new programs.• Improved merchandising leading to 19%… Show more 18-hole Ray Hearn designed masterpiece, located in SW Michigan. Island Hills is a privately owned, daily fee golf course with full-service golf shop, restaurant and lodging. Primary objective…increase rounds played and revenue for this struggling golf course.General Manager• Increased rounds of golf 39% despite poor spring and fall weather.• Increased green fee revenue 19% and overall Club revenue 33% with a variety of new programs.• Improved merchandising leading to 19% increase in Golf Shop revenue, while maintaining a 36% gross profit margin.• New initiatives lead to a 33% increase in membership revenue.• Reduced year-over-year payroll budget by 28% through better time management, while improving customer service. • Responsible for all Player Development marketing (including social media), which increased business while spending just 52% of the marketing budget.• Directed the building, migration and management of new website.• Authored Club’s first business plan including budgets, and authored Club’s first Policy and Procedures manual.• Managed the marketing, sales and reservations for the onsite lodging, along with all housekeeping needs.• Initiated Club’s first effort to increase sales through prospecting 500 businesses within 60-minutes of Club for a variety of business opportunities. • Lead Player Development effort, resulting in Club winning the 2013 Michigan Golf Course Owners Association award for Business Entrepreneurial efforts. Show less

Plymouth, Indiana

36-hole, full-service, full-amenity year-round resort located in NW Indiana with a nationally known Golf Academy. Resort also boasts 30,000 sq. ft. of flexible conference space.Director of Sales and Marketing• Revitalized outdated marketing collateral and traditional advertising.• Co-developed brand new website.• Co-produced new television commercial and radio ads.• Launched email communication to resort guests.• Created a resort membership program.• Re-tooled… Show more 36-hole, full-service, full-amenity year-round resort located in NW Indiana with a nationally known Golf Academy. Resort also boasts 30,000 sq. ft. of flexible conference space.Director of Sales and Marketing• Revitalized outdated marketing collateral and traditional advertising.• Co-developed brand new website.• Co-produced new television commercial and radio ads.• Launched email communication to resort guests.• Created a resort membership program.• Re-tooled the Golf Academy program to increase business 20%.• Improved marketing to increase rounds played by 30%.• Initiated, hired and trained resort’s first-ever outside sales team (6 reps).• Lead hiring process of four PGA Members to fill key roles.• Supervised development of new Call Center, which increased bookings by 50%.• New conference sale initiatives lead to 40% increase in meetings, conferences, special events and weddings.• Sales and Marketing programs help to increase gross sales nearly $500,000 year-over-year ($4.1 to $4.6 million through September 2012). Show less

Player’s Pass became known as the nation’s premiere discount golf membership program. Since 2001, over 500,000 memberships sold and over $7-million raised for high school athletics, golf teams and junior golf programs.