Andy Metcalfe Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Providing leadership and consultancy to Clients in order to understand their business goals and ensure they are set up for a future facing approach to audience first marketing.• Data & Tech Strategy creation for UM’s larger Clients• Thought leadership on industry changes and impact to Client operations• Facilitate Client workshops to capture requirements, gain consensus and form strategies• Developed launch plan for Client data driven marketing initiative• Defined Audience Workshop format to capture Client requirements, define solutions and build out workstreams required to resolve issues• Owned DMP Strategy for key UM Clients, ensuring optimal data capture and usage

Sydney, Australia

• Established the Solution Architect function in Australia• Led Client engagements as primary technical contact• Worked with Clients to show value in LiveRamp products• Ran Client workshops to to gather requirements and define solutions

Sydney, Australia

• Established the Product Operations function within Australia• Developed processes & procedures for supporting AU Clients• First point of contact for all technical inquiries from Clients

Sydney, Australia

• Established the Client Services function as part of launching LiveRamp in Australia• Developed processes and procedures for onboarding new Clients• Created documentation (user guides, Client review & feedback)• Enabled LiveRamps first Clients in AU to gain value from the LiveRamp platform

Sydney, Australia

• Managed projects to decommission redundant parts of the Acxiom business• Consulted with Clients on closing out contracts and sourcing alternative service providers

Sydney, Australia

• Requirements gathering, developing high level statements of work into detailed functional/technical specifications through Client and internal workshops• Integrating new Clients onto Acxiom products; assessing capabilities and requirements• Project Management, assigning tasks to resources, troubleshooting issues raised and managing stakeholder expectations• Supporting sales team, providing technical back-up, identifying upsell opportunities and resolving issues• Process improvement and re-engineering, identifying areas for improvement and building a collection of repeatable Client solutionsAchievements1. Successfully integrated multiple Clients onto Acxiom’s products (including banks, retailers and media agencies); expanding my knowledge of API’s, marketing platforms and the digital advertising ecosystem2. Project managed the setup of a data collection webpage for use with Client competitions. Documenting requirements, supporting the development team and working with offshore resources in the US and Singapore the project went live on time after resolving a number of issues discovered during testing3. Learnt SQL in 3 months and then used this skill to develop Client marketing campaign requirements into SQL queries for audience selection4. Successfully designed and implemented an architectural pattern for the extraction of marketing data for email campaigns. This process has been adopted as the standard for all future Client email campaigns5. Pioneered and ran a project to identify workplace issues and improve working life for Acxiom employees. This involved forming a team and interviewing all employees, documenting responses and presenting actionable findings to the APAC leadership team.

Sydney, Australia

• Face-to-face client & vendor engagement, managing expectations and relationship building• Eliciting requirements from stakeholders (ranging from Clients, to shop floor staff to C-level executives) to produce detailed Functional and Business Requirement Specifications• Documenting “As-is” and “To-be” processes including production floor, file transfer and client engagement; predominantly using MS Visio• Integration of 3rd party software into existing portfolio of applications• Coordinating and supporting User Acceptance Testing (UAT), documenting issues and driving them to resolution.• Assisting in development of Statements of Work/Business Cases for client & internal projectsAchievements1. Organized and facilitated workshops with C-level stakeholders, Directors and General Managers across multiple states to define and document the scope for FX DMS strategic expansion into Asia. The defined scope was then used as the basis for running multiple projects within Asia Pacific countries including Singapore, Taiwan and Hong Kong2. Integrated new Print Mgt Portal application into the FX DMS portfolio, conducted workshops and interviews with stakeholders to identify and document requirements in an FRS, worked with the vendor to resolve identified issues, coordinated enhancements and produced support/training documentation3. Brought on to Direct Marketing Platform project to rebuild a struggling relationship with a Client after initial requirements were incorrectly identified. Following my engagement the FRS I produced was signed off and development was concluded successfully4. Proposed and drove initiatives to improve working practices amongst the BA team, included production of guides and ‘cheat sheets’ to aid in standardizing the approach taken implement solutions5. In depth process analysis of Bank data handling in order to move towards PCI compliance, this included producing “As-is” and “To-be” process maps identifying weaknesses and areas for improvement

Brisbane Area, Australia

• Identify and document new functionality to add to the system through stakeholder interviews• Develop VBA macros to enhance functionality within the system• Review existing functionality, uncover inefficiencies and identify areas for improvement• Produce training material and provide training for internal users of the systemAchievements 1. Improved the efficiency of the existing VBA code reducing the time taken to run automated functions and removing several bugs within the code2. Successfully created and implemented new reports within the system including regional and product breakdowns of commissions3. Documented the new functionality added in user guides and trained the existing staff on how to use it

London, United Kingdom

• Project delivery from business case development through to implementation as Lead BA & PM• Eliciting requirements to produce detailed Functional and Business Requirement Specifications• Managing a development team• Managing key stakeholders across the business and technology• Process analysis and improvement using 6-Sigma techniquesAchievements1. Successfully delivered a $2m network separation project on time and budget. Defined requirements through stakeholder workshops across multiple sites, engaged network & infrastructure teams and worked with site managers to ensure the transition/separation caused minimal impact to users2. Developed roadmaps for prioritizing and scheduling strategic enhancements to applications3. Project managed and coordinated development of enhancements, assigning tasks, tracking budgets and agreeing scopes with stakeholders4. Designed and developed SharePoint Site for use by UK Fleet offices5. Designed and implemented new look and feel dashboards for fleet management data analysis, highlighting KPIs, strengths and weaknesses6. Implemented and integrated new tacho-graph (truck fleet data) analysis software following requirements gathering, tender management and selection process.

London, United Kingdom

• Process analysis & improvement, developing “As-is” and “To-be” process maps• Migration of functionality from legacy systems to improve efficiencies• Define functional system requirements based on captured business requirements• Investigate and resolve problems in close collaboration with the system developers and business users• Present new strategic projects to senior management to gain buy-in• Assist in annual recruitment and on boarding of new employeesAchievements 1. Led analysis and business case production for a $5M global purchasing system to migrate functionality from multiple legacy systems, improving efficiencies and reducing overheads. Presented findings to Director level stakeholders and gained approval to proceed2. Facilitated workshops to define data architecture to be used in Teradata based purchasing systems. Created conceptual and logical data models for use in building and integrating the systems3. Used 6-Sigma techniques to improve accuracy and turnaround time of estimates for new projects, reduced estimate production time by 50 % and increased accuracy by 15% (based on actuals vs. estimates)4. Engaged with stakeholders to define requirements for various enhancements to purchasing applications. Aided in business case developments and produced requirements specifications5. Organized/ran team-building and charity fundraising events at annual company functions and within the purchasing department, this helped lead to a greater working environment, closer collaboration between internal teams and a reduced employee turnover

Sydney, Australia

• Requirements gathering• VBA Programming with MS Excel• On-site customer training on new programs• User acceptance testing• Writing user guides for new program• Data management for external customer Achievements1. Saved 5 days per month for key external customer by automating production of a schedule for mail deliveries. Built in flexibility for future changes/additions to the model by avoiding hardcoded ranges/references.2. Wrote training documentation and provided on-site training for end-users.