Responsible for leading, developing and deploying go to market strategies for Field Sales Organization and National Account Teams to deliver against enterprise objectives. Develop and deploy Retail Trade and Promotional Programs in alignment with customer objectives to maximize ROI. Provide KPI dashboards and business analysis tools to all levels of organization.

Led business development of high impact supermarket accounts across multiple states contributing over $300M in annual OPCO revenue. • Developed and navigated strategic vision for tobacco category, leading to the transformation of accounts’ focus on and approach to the tobacco category. • Increased category sales revenue by 9.6% in a declining market, -4.5%, while delivering profit growth of $9.8M.• Expanded promotional resources across 7 states, resulting in 67% volume… Show more Led business development of high impact supermarket accounts across multiple states contributing over $300M in annual OPCO revenue. • Developed and navigated strategic vision for tobacco category, leading to the transformation of accounts’ focus on and approach to the tobacco category. • Increased category sales revenue by 9.6% in a declining market, -4.5%, while delivering profit growth of $9.8M.• Expanded promotional resources across 7 states, resulting in 67% volume growth.• Designed creative wholesale strategy for #1 volume state, increasing promotional budget impact over 400%. Collaborated with JMC Brand team to implement strategy into National Trade Program.• Partnered with account to implement inventory management system to improve logistics, demand planning and forecasting, reducing out of stocks from 6% to <2%.• Developed Category Alignment Plan to enhance visibility, optimize assortment, improve in-stock rates and decrease inventory holding cost throughout supply chain.• Created Category Assimilation Program to accelerate new buyer education, implemented across South East Region Account teams, impacting ~80 accounts and ~$3B revenue.• Developed high impact, data-driven sales presentations to successfully influence headquarter decisions for accounts and Altria.• Formed partnerships with broker representatives to execute retail strategies and improve reporting. Show less

Developed and led strategic direction for North Florida Market, representing ~$350M in annual revenue, to deliver volume and share growth.• Led 7 direct reports and transformed them into a high performing team through empowerment and skill building. Promoted 3 individuals and transformed 2 underperforming TSMs to “Meets Expectations” rating.• Developed Revenue Growth Training and strategies to achieve lowest absolute pricing across Florida market ($1.2B in revenue).• Co-led… Show more Developed and led strategic direction for North Florida Market, representing ~$350M in annual revenue, to deliver volume and share growth.• Led 7 direct reports and transformed them into a high performing team through empowerment and skill building. Promoted 3 individuals and transformed 2 underperforming TSMs to “Meets Expectations” rating.• Developed Revenue Growth Training and strategies to achieve lowest absolute pricing across Florida market ($1.2B in revenue).• Co-led Financial Acumen Team Training focused on analytics and financial metrics, improving OPCO initiative selling.• Consistently delivered share increases each year totaling +4.1pp for Marlboro.• Led Organizational Alignment Test, created synergies and improved impact and efficiency by aligning workloads, improved monthly planning process and program execution while delivering +2.2pp Marlboro share. Show less

Responsible for leading Summer Intern Program and coordinating individual and team development. Facilitated summer intern projects, providing coaching on analysis and presentations.

Developed and executed strategic territory plans to drive volume and grow share.• Increased Marlboro share +5.7pp, USSTC share +3.9pp and JMC volume +47%. • Designed and implemented brand launch process to increase distribution results from 84% to 100%; trained team on strategies, improving overall results to from 88% to 96%. • Developed innovative USSTC inventory management selling process and facilitated training for 150+, leading to 63% out of stock reduction across Mid-Atlantic… Show more Developed and executed strategic territory plans to drive volume and grow share.• Increased Marlboro share +5.7pp, USSTC share +3.9pp and JMC volume +47%. • Designed and implemented brand launch process to increase distribution results from 84% to 100%; trained team on strategies, improving overall results to from 88% to 96%. • Developed innovative USSTC inventory management selling process and facilitated training for 150+, leading to 63% out of stock reduction across Mid-Atlantic States. Show less