I am a multi-skilled Senior Art Director who always strives to deliver the best creative outcome for clients. I know from decades of experience in the advertising industry that we are in the business of selling, so I am always passionate but not precious.I have worked for a wide variety of major Blue Chip clients at the sharp end of ad campaigns - from UI Touchscreen design for a recent Global car launch, to storyboarding and producing Pan European brand commercials and art directing complex location stills shoots. From working with old school typesetting, to print and social, to VR and UE4, I know that it is always the idea that is king, not the format.From training creative teams in South America to helicopter shoots on the Golden Gate Bridge, it has been my privilege to work with some amazing creative professionals throughout my career.I always strive to stay ahead through self-learning, whether it is software, hardware or taking notes from the expertise of others - in the words of Benjamin Franklin, “When you’re finished changing, you’re finished."