Andy Pemberton Email & Phone Number

Witney

Key Responsibilities:• Managing strategic approach for all customer retention activities (both digitally and offline) to increase engagement and reduce churn• Managing a team of two, mainly responsible for planning and implementing the whole email marketing program for the business. • Accountable for achieving sales targets for the email channel, increasing engagement and delivering personalised customer journeys, all whilst adhering to latest industry data protection regulations.• Responsible for forecasting monthly/annual CRM performance in line with business expectations and delivering key KPI targets• Delivering weekly/monthly reporting on email and CRM performance and providing insight to key stakeholders• Ensure all retention campaigns are managed effectively, within agreed annual budget and measured against ROI• Act as the champion for CRM across the business, promoting the importance of collecting data whilst maintaining a consistent approach in engaging the customer across all touch points• Own and manage the relationship with the CRM agency and oversee data flow processes are maintained to ensure accurate and relevant data sources are supplied regularly• Responsible for developing customer profiles and bringing the customer to life to help improve communications across all channels across the business

Key Responsibilities:• Managing a team of analysts to ensure the customer database is fully maintained in order to support all marketing campaigns with effective targeting and subsequent analysis• Planning, forecasting and supporting the delivery of all direct mail campaigns with a strong focus of maximising ROI• Ensure the results of all campaigns are effectively communicated to key stakeholders and that all tests are effectively measured with rollout potential incorporated in strategic planning• Work closely with other departments to improve BAU processes and implement consistent marketing communications across all channels• Implementing changes to customer retention programme to reduce churn rates and maximising activity from the ‘top customer’ segment• Ownership of the segmentation strategy and optimising customer contacts• Managing relationships with external 3rd parties to improve existing processes and enhance data• Accountable for ensuring all UK and International marketing campaigns adhere to DPA regulations

London, United Kingdom

• Management of online and direct mailing campaigns, from selections and data extracts, volume planning, weekly reporting and post campaign reviews.• Development of the customer segmentation programme and targeted communications• Responsible for developing testing strategies to ensure findings are statistically robust• Ensure that previous findings from mailing campaigns are used to improve future campaigns• Development of propensity modelling to improve campaign selections and improve profitability of campaigns• Implemented programme to improve retail capture rates which has increased size of customer database and enabled more accurate targeting and developed true multi-channel campaigns• Responsible for data management structure and customer data hygiene• Responsible for ensuring all communications adhere to direct marketing and data protection rules and regulations

• Provide support to several product managers and other departments;• Develop best practice CRM techniques to administer all customer promotions in a timely and effective manner to deliver positive ROIs;• Utilise customer knowledge to support the website re-launch project;• Integral part of the advertising pitch process; • Manage all market research projects across a variety of business channels within a specified annual budget;• Utilise cost effective online DIY research tools to run a number of ad hoc customer surveys.• Developed effective CRM programmes to reduce churn rates, increase loyalty and enhance turnover;• Proactively undertook research project to evaluate effectiveness of sponsorship campaign• Worked with external research agencies to run online and face-to-face focus groups to ascertain most effective agency concept for TV advertising campaigns;• Managed research project to monitor the effectiveness of TV advertisements;

• Analyse key promotions and events and offer insight into performance and recommend future marketing strategies, particularly online;• Manage the ongoing relationship with database supplier and the re-pitch process;• The sole user of Campaign Manager (the operating system that facilitates the free bet tokens for all promotional offers across all areas of the business);• Manage qualitative research projects to support NPD initiatives; • Utilise the CRM database to determine the appropriate target audience for every email and DM campaign.• Successfully introduced a segmentation process and provided regular reporting to aid monitoring the performance of top tiers additionally highlighting key issues;.

Responsibilities:• Managing client relations within a variety of multi-national accounts including Quaker, Sacla, Crookes Healthcare, Wilkinson Sword and Nestle Purina;• Production of reports/ad hoc analysis and provision of market insights;• Working closely with brand managers, providing analysis and recommendations to improve performance and assist with long term NPD;• Retaining position first point of contact for external clients whilst managing ongoing internal departmental relationships;• Preparing and delivering presentations and formulating added-value commentary;• Ensuring clients were supplied with up-to-date sales information and were advised regarding how to use or manipulate the data;Key achievements:• Successfully maintained and developed working relationships with many clients;• Developed expert knowledge of numerous markets as well as gaining an excellent understanding of the FMCG industry and brand management;• Produced a series of analyses and reports that provided insight for the strategical direction of numerous Grocery and HBA brands;• Implemented pro-active, value-added relationships with brand managers whilst offering helpful and timely insights into their performances and also their close competitors in extremely competitive and volatile markets;• Instrumental in providing a service for monitoring a major HBA product launch enabling the client to react quickly in order to meet its objectives;

Post Graduate Diploma In Marketing

Ba Hons, Business Studies With Specialism In Marketing