Andy Reif Email & Phone Number

Santa Monica, Ca

Mr. Reif is the Senior Vice President of International and Programming for Tennis Channel, the only 24-hour media company dedicated to the sport of tennis. In his role, Mr. Reif is responsible for (i) the expansion of Tennis Channel outside of the United States, (ii) overseeing the development, launch and operation of new networks, and (ii) all programming for the Company. Since joining Tennis Channel, Mr. Reif has launched subscription services and digital TV channels in Germany, Austria, Switzerland, Netherlands, Spain and the United Kingdom as well as India. In addition, Mr. Reif is responsible for operating T2, the award-winning and fastest growing sports channel in the U.S., as well as its newest channel, Pickleball TV. In his role as head of Programming, Mr. Reif leads all rights and other content negotiations and acquisitions for the Company.Key achievements to date have included: • Planned, developed and launched OTT platform for the sport of tennis which includes a 24/7 streaming TV channel, live events, thousands of hours of VOD, original programming and live scoring from events around the world.• Launched and operate award-winning subscription services in Germany, Austria, Switzerland, UK, Greece and the Netherlands. • Launched and operates award-winning FAST channels in Germany, Austria, Switzerland, UK, Netherlands, India and now Spain.• Live streamed over 4,500 matches in the three years since launched.• Produced 25+ original series featuring top players, travel, lifestyle and other content of interest to tennis fans.• Entered into multi-year partnerships with tennis federations, professional tours, retailers and other stakeholders in the tennis industry to grow and build the product, the brand and the overall business.-Launched T2 throughout the U.S. and is now available on all major vMPVD and FAST platforms.-Launched Pickleball TV as a JV with the leading pickleball tour and now available on FAST platforms in the U.S. and soon Canada.

Santa Monica, Ca

Responsible for building out the strategic and operating plan for the first ever global OTT platform dedicated to the sport of tennis.

Licensing, distribution and branding company which controlled the rights to the BODY GLOVE lifestyle sports brand for Asia. Successful exit for the company. Key Achievements included:LICENSING: • Rebuilt Body Glove’s licensing business in Japan following the 2011 earthquake/tsunami. • Replaced poorly performing licensees with stronger, more strategic partners in major product categories. • Opened new distribution channels, including increasing apparel distribution by over 1,000 retail locations. • Diversified revenue stream by doubling the number of licensees and licensed products sold at retail. • Developed strong business development network in the hard-to-penetrate Japan market. • Executed turnaround of wetsuit and functional goods division in Japan, and re-licensed the business, resulting in significant improved margins.VERTICAL RETAIL OPERATIONS: • Advisor to CEO and Chairman of BGT, public company which owns/operates 170+ Body Glove retail stores in Thailand. • Develop new product concepts for BGT, including fast-growing active wear line. • Developed vertical retail strategy for Body Glove stores in China, including brand positioning, entry strategy, and franchising. Recruited senior management team from largest China casual apparel to venture. DISTRIBUTION: • Entered into distribution/marketing partnership with Amway Japan to develop exclusive line of apparel for Amway, supported by full-length DVD, exclusive online content, and print. • Entered into joint venture with FOX Japan to create a direct response marketing/sales business for the Japan market. • Entered into joint venture with Creative Labs to develop, market, sell and distribute a waterproof HD video camera in Japan.BRANDED ENTERTAINMENT: Created and produced branded entertainment television series (which featured Body Glove brand) which was broadcast on National Geographic Channel in Asia.

Los Angeles, California And Washington, D.C.

Oversaw Consumer Products, Licensing and Global Experiences (location-based entertainment and live events) for National Geographic ("NatGeo"). Key achievements included:CONSUMER PRODUCTS & LICENSING:• P&L responsibility for multiple divisions consisting of 65+ employees and one of key drivers of non-channel revenue and profit margin.• Oversaw restructuring and global expansion of NatGeo’s licensing program in lifestyle products, toys & games, mobile, home & gift, food/beverage, and retail; increased global licensing revenue by 18% in 2016.• Successfully terminated and/or phased out poorly performing existing licensees to open up product categories and strengthen brand positioning in the marketplace as well as renewed key pre-existing licenses.• Prioritized business development and generation of strategic licensing opportunities, resulting in 15+ new licensing deals in 2016 to a total of over 75 licensees globally, including apparel, toys/games, mobile, food/beverage, and collectibles.• Entered into strategically important apparel deals in Korea, Taiwan, Indonesia, and Australia and generated additional apparel opportunities in the U.S. and Europe.• Oversaw licensee’s launch of 18 NatGeo branded retail apparel and luggage stores in major department stores and malls in Korea.LOCATION-BASED ENTERTAINMENT & LIVE ENTERTAINMENT:• Oversaw development of NatGeo’s first location-based entertainment projects, including family entertainment centers in the U.S., Asia and the Middle East, permanent attraction in Times Square in New York City, and touring show with Cirque du Soleil.• Engineered the restructuring of NG Live (NatGeo’s live speaker business) from an events-based model to a licensing-based model, resulting in over a $600K improvement in the financial performance of the unit in the first year.CATALOG & E-COMMERCE: Put in charge of NatGeo’s catalog and e-commerce business unit with the responsibility to economically wind down the catalog business.

Backed by News Corp., BSkyB and DirecTV, launched the first global professional e-sports league, with teams, events and television programming in the U.S., Asia, Europe and Latin America. Key achievements included:LEAGUE LAUNCH, LIVE EVENTS AND TELEVISION: • Successfully launched the first global e-sports league, comprised of 18 teams (with general managers and professional players on each team) located in major cities in U.S., Asia, Europe and Latin America. • Produced groundbreaking live events in the U.S., China, South Korea, Dubai, Malaysia, U.K., and Mexico. • Produced and distributed over 80 hours of live, high definition programming to over 450 million homes worldwide. • Entered into television distribution partnerships with Eurosport for Europe and ESPN-STAR for Asia for broadcasts of e-sports programming. • Negotiated first-ever agreement for broadcast of e-sports programming on national television in China.MARKETING AND DIGITAL MEDIA: • Created global branding, marketing, sales and promotional strategies for launch and growth of company. • Created global website and 18 team websites with streaming content, original articles and community functionality, with over 200K unique users/month. • Served as primary public face for company with domestic and international television, print, online and radio press, generating over 1 billion media impressions in first 18 months.PARTNERSHIPS: • Entered into global partnerships with Pepsi, Dell, and Microsoft with 100% renewals. • Entered into highly successful licensing program with Creative Labs for a co-branded line of performance headphones and sound cards, with distribution in major electronic retailers in U.S. and Europe. • Entered into partnership with Chinese Government to build a permanent gaming arena and training center for CGS team in Wuhan, China.

Acquired and successfully executed the turnaround of the AVP professional beach volleyball tour.Key Achievements:• Successfully completed the acquisitions of the men’s and women’s pro beach volleyball tours and combined them into a single, unified sports entity.• Increased annual revenue over 700% in only 5 years of operating the tour, while keeping operating costs within budgeted amounts each year.• Successfully raised capital and negotiated transactions with NBC and Fox Sports to become equity investors in the AVP, as well as arranged for and negotiated multiple bridge loans to enable the company to continue to operate and grow with limited capital.• Successfully raised over $15 million in private placement financings and then orchestrated taking the company public through a reverse public merger.• Oversaw all SEC, legal and accounting compliance in connection with the AVP’s status as a public company.• Negotiated long-term sponsorship/advertising agreements with such companies as Nissan, Crocs, Anheuser-Busch, PepsiCo, Gatorade and other major corporations.• Negotiated broadcast agreements with NBC, FBC, Fox Sports Net and Outdoor Life Network for the broadcast of over 100 hours of programming per year.• Increased television ratings each year, with ratings periodically exceeding tennis, golf, Major League Baseball and auto racing.• Licensed television programming to over 150 countries throughout the world.• Negotiated groundbreaking player agreements with over 200 professional athletes and responsible for oversight and management of all player relations.

First hire at entertainment and sports focused seed-stage internet venture fund and incubator.Key Achievements:• Successfully negotiated the acquisition of the AVP Pro Beach Volleyball Tour on behalf of company. • Responsible for overseeing the transition of the company from a venture fund/incubator into an operating company, including divestiture of venture’s existing investments, downsizing of company, replacement of staff and recruitment of new staff to enable the company to move in new direction, negotiation of termination of multi-year real estate lease, redemption of dissenting shareholders shares and eventual merger of company into AVP.• As co-head of Business Strategy and Business Development for company, responsibilities included the following: ➢ Recruited and hired Digital Media Campus team, including all key management positions.➢ Created budget and organization structure for company.➢ Managed strategy, business development and finance teams.➢ Led strategy and business development efforts on behalf of company, including determining strategic vision for the company.➢ Responsible for generating deal-flow for company (resulted in the evaluation of 200+ business opportunities). ➢ Negotiated acquisitions on behalf of company.

International Creative Management (ICM) is one of the leading talent agencies in the entertainment industry.• Reported directly to Chairman and CEO as senior deal-maker and business advisor.• Advised clients and negotiated transactions for directors, actors, writers, rights holders and producers (including sale of domestic and worldwide rights to motion pictures).• Advised producer clients on financing for films.• Advised clients on interactive/multimedia, corporate and licensing transactions.• As member of Sports Division, responsibilities included signing and advising athletes, broadcasters and corporate clients and negotiating deals on their behalf.• Represented “ARCHIE COMICS” (including “ARCHIE” and “JOSIE AND THE PUSSYCATS”) for films, television and music.

• Oversaw all legal/business transactions in connection with production of numerous films, including negotiating location agreements, licenses, leases and rights clearances.• Extensive experience in all areas of production and post-production. • Negotiated rights acquisition, screenwriter, director, producer (including producer term deals) and actor agreements.• Worked closely with Business Affairs, Creative Affairs, Marketing, Physical Production and other studio departments on a continuous basis.

Greater New York City Area

• Associate for Corporate/Mergers & Acquisitions Department and Entertainment Department.• Negotiated agreements for the financing and acquisition of corporations.• Represented clients in the motion picture, music and television industries.• Represented the creators of “Barney”, the popular children’s program.• Represented small record label.• Negotiated merchandising and licensing agreements on behalf of large rock concert promotion/merchandising company.• Served as production counsel on independent film projects. • Served as outside counsel to one of the largest entertainment merchandisers.

Jd, Cum Laude

Activities and Societies: Moot Court Board, Small Business Clinic

Bs In Commerce, Finance And Accounting, With Honors

Activities and Societies: Beta Gamma Sigma Honor Society, Joseph Goldsten Award in Finance (award for the student most likely to succeed.