Andy Reif Email & Phone Number

Santa Monica, CA

• Mr. Reif is the Senior Vice President of International and Programming for Tennis Channel, the only 24-hour media company dedicated to the sport of tennis. In his role, Mr. Reif is responsible for (i) the expansion of.
• Planned, developed and launched OTT platform for the sport of tennis which includes a 24/7 streaming TV channel, live events, thousands of hours of VOD, original programming and live scoring from events around the world.
• Launched and operate award-winning subscription services in Germany, Austria, Switzerland, UK, Greece and the Netherlands.
• Launched and operates award-winning FAST channels in Germany, Austria, Switzerland, UK, Netherlands, India and now Spain.
• Live streamed over 4,500 matches in the three years since launched.
• Produced 25+ original series featuring top players, travel, lifestyle and other content of interest to tennis fans.

Santa Monica, CA

Responsible for building out the strategic and operating plan for the first ever global OTT platform dedicated to the sport of tennis.

• Licensing, distribution and branding company which controlled the rights to the BODY GLOVE lifestyle sports brand for Asia. Successful exit for the company. Key Achievements included:LICENSING:
• Rebuilt Body Glove’s licensing business in Japan following the 2011 earthquake/tsunami.
• Replaced poorly performing licensees with stronger, more strategic partners in major product categories.
• Opened new distribution channels, including increasing apparel distribution by over 1,000 retail locations.
• Diversified revenue stream by doubling the number of licensees and licensed products sold at retail.
• Developed strong business development network in the hard-to-penetrate Japan market.

Los Angeles, California And Washington, D.C.

• Oversaw Consumer Products, Licensing and Global Experiences (location-based entertainment and live events) for National Geographic ("NatGeo"). Key achievements included:CONSUMER PRODUCTS & LICENSING:
• P&L responsibility for multiple divisions consisting of 65+ employees and one of key drivers of non-channel revenue and profit margin.
• Oversaw restructuring and global expansion of NatGeo’s licensing program in lifestyle products, toys & games, mobile, home & gift, food/beverage, and retail; increased global licensing revenue by 18% in 2016.
• Successfully terminated and/or phased out poorly performing existing licensees to open up product categories and strengthen brand positioning in the marketplace as well as renewed key pre-existing licenses.
• Prioritized business development and generation of strategic licensing opportunities, resulting in 15+ new licensing deals in 2016 to a total of over 75 licensees globally, including apparel, toys/games, mobile.
• Entered into strategically important apparel deals in Korea, Taiwan, Indonesia, and Australia and generated additional apparel opportunities in the U.S. and Europe.

• Backed by News Corp., BSkyB and DirecTV, launched the first global professional e-sports league, with teams, events and television programming in the U.S., Asia, Europe and Latin America. Key achievements.
• Successfully launched the first global e-sports league, comprised of 18 teams (with general managers and professional players on each team) located in major cities in U.S., Asia, Europe and Latin America.
• Produced groundbreaking live events in the U.S., China, South Korea, Dubai, Malaysia, U.K., and Mexico.
• Produced and distributed over 80 hours of live, high definition programming to over 450 million homes worldwide.
• Entered into television distribution partnerships with Eurosport for Europe and ESPN-STAR for Asia for broadcasts of e-sports programming.
• Negotiated first-ever agreement for broadcast of e-sports programming on national television in China.MARKETING AND DIGITAL MEDIA:

• Acquired and successfully executed the turnaround of the AVP professional beach volleyball tour.Key Achievements:
• Successfully completed the acquisitions of the men’s and women’s pro beach volleyball tours and combined them into a single, unified sports entity.
• Increased annual revenue over 700% in only 5 years of operating the tour, while keeping operating costs within budgeted amounts each year.
• Successfully raised capital and negotiated transactions with NBC and Fox Sports to become equity investors in the AVP, as well as arranged for and negotiated multiple bridge loans to enable the company to continue to.
• Successfully raised over $15 million in private placement financings and then orchestrated taking the company public through a reverse public merger.
• Oversaw all SEC, legal and accounting compliance in connection with the AVP’s status as a public company.

• First hire at entertainment and sports focused seed-stage internet venture fund and incubator.Key Achievements:
• Successfully negotiated the acquisition of the AVP Pro Beach Volleyball Tour on behalf of company.
• Responsible for overseeing the transition of the company from a venture fund/incubator into an operating company, including divestiture of venture’s existing investments, downsizing of company, replacement of staff and.
• As co-head of Business Strategy and Business Development for company, responsibilities included the following: ➢ Recruited and hired Digital Media Campus team, including all key management positions.➢ Created budget.

• International Creative Management (ICM) is one of the leading talent agencies in the entertainment industry.
• Reported directly to Chairman and CEO as senior deal-maker and business advisor.
• Advised clients and negotiated transactions for directors, actors, writers, rights holders and producers (including sale of domestic and worldwide rights to motion pictures).
• Advised producer clients on financing for films.
• Advised clients on interactive/multimedia, corporate and licensing transactions.
• As member of Sports Division, responsibilities included signing and advising athletes, broadcasters and corporate clients and negotiating deals on their behalf.

• Oversaw all legal/business transactions in connection with production of numerous films, including negotiating location agreements, licenses, leases and rights clearances.
• Extensive experience in all areas of production and post-production.
• Negotiated rights acquisition, screenwriter, director, producer (including producer term deals) and actor agreements.
• Worked closely with Business Affairs, Creative Affairs, Marketing, Physical Production and other studio departments on a continuous basis.

Greater New York City Area

• Associate for Corporate/Mergers & Acquisitions Department and Entertainment Department.
• Negotiated agreements for the financing and acquisition of corporations.
• Represented clients in the motion picture, music and television industries.
• Represented the creators of “Barney”, the popular children’s program.
• Represented small record label.
• Negotiated merchandising and licensing agreements on behalf of large rock concert promotion/merchandising company.

Jd, Cum Laude

Activities and Societies: Moot Court Board, Small Business Clinic

Bs In Commerce, Finance And Accounting, With Honors

Activities and Societies: Beta Gamma Sigma Honor Society, Joseph Goldsten Award in Finance (award for the student most likely to succeed.