Leading the marketing and event programming for Nike By You services and events across multiple fuctions in EMEA. My role revolves around curating impactful experiences that align with seasonal campaigns, elevating the brand narrative. I am responsible for identifying and collaborating with local artists and designers to craft limited, hyper-localised products exclusively available to Nike members.In FY23, achieved strong double digit revenue growth across Nike By You EMEA, catering to 45,000 Nike members by delivering distinctive, compelling products and experiences.

Programmed 37 separate events/experiences/locally created product drops at Global Flagship scale across FY22.December FY21 record breaking revenues and booked services at Niketown London.FY20 H1 Nike Direct West MVP for Niketown London activation with Champs Barbers.FY21 H1 Nike Direct West MVP for Membership and 020 services.FY21 Nike Direct EMEA Maxim award winner.

Led the team to deliver Nike Town Londons best financial year ever.2019 Nike EMEA Maxim award nominee for 'Win as a team'.

Senior Leader at Nikes global flagship store on Oxford Circus responsible for Mens Sportswear, Basketball, Jordan brand and Kids business.

Store Manager of the only Nike Inline store in the North of England – a beacon of our innovation and energy on the high-street. Led store to highest Net Promoter Score in UK in Q3 FY16 Number 1 store in WE in digital to store sales driven by obsessing the consumer journey.Delivered 5% increase in Bi-annual Operational Pillar Review after 1 month in store.Delivered strong single digit growth vs FY15 with high single digit traffic decline.Lead store to record breaking December FY16 4th highest growth vs FY15 of any Nike Inline store in Western Europe.Nike DTC community outreach winners FY163rd best performing store vs LY UK Nike Inline store FY172 store revenue record breaking years in a rowExecuted a number of successful category specific events in store resulting in solidifying our connection with the consumer and community.Chosen to attend 3 day Manager+ elevated leadership course

Assistant Head Coach (Assistant Manager) of the Nike Factory Store in East Kilbride.European winners of Nike Stores global conversion challenge. December 20149th in the world for the Nike Stores Global conversion challenge. December 2014UK North highest increase on budget Q3 FY15UK North highest conversion rate Q3 FY15FY16 Q1 Operation Pillar Review award winnersSecond highest revenues generated Nike retail park stores UK/I Q1 FY16Winners of FY16 European peakhours contest for conversion gains over previous yearVoted coach of the year 2015

Apparel Coach at Nike Factory Store Glasgow Strathkelvin