Responsible for the comprehensive product strategy for ANKO Global, ensuring its alignment with overarching business objectives.I possess a deep understanding of market dynamics, consumer behavior, and emerging trends, which has empowered me to make informed decisions and drive sustainable growth.In my role, I leverage my strategic mindset to identify market opportunities, assess competitive landscapes, and develop innovative strategies that maximize market penetration and profitability. By effectively collaborating with stakeholders at all levels, I have foster a culture of excellence and consistently delivered exceptional outcomes.Furthermore, I have a proven track record of establishing and nurturing key partnerships, driving successful negotiations, and implementing impactful product development initiatives. By applying my expertise in strategic planning, financial analysis, and risk management, I optimise ANKO Global's market position and fortified its competitive advantage.As an accomplished leader in the industry, I remain dedicated to fostering a high-performing team and nurturing talent to drive individual and collective success. By cultivating a culture of innovation, continuous improvement, and accountability, I have empowered my teams to exceed expectations and achieve their career aspirations.

Leading the strategy and development of Kitchen, Dining and Appliances categories and supporting the wider Home Business Unit including:- buying- product development- supply chain/supplier management

Adore Beauty, a publicly listed pureplay retailer, stands as the unrivaled market leader in the online beauty industry across Australia and New Zealand. With a strong focus on partnering with both global and local brands, Adore Beauty has gained a competitive edge through its meticulously curated product offerings that align with current trends. This advantage is further bolstered by a robust digital marketing strategy, designed to effectively attract, engage, and retain customers.Within this dynamic environment, my role encompassed significant responsibilities, including:- Category Management Team Leadership: Orchestrating brand and product strategy, spearheading the acquisition of new brands, devising brand strategies, overseeing contract negotiations, and planning promotional initiatives.- Planning: Demonstrating adeptness in forecasting and proficient stock management techniques to optimize inventory levels and meet customer demands effectively.- Private Label: Pioneering the conception and successful launch of Adore Beauty's private label brands and products, shouldering profit and loss (P&L) accountability for these ventures.By executing these critical functions, I contributed to Adore Beauty's sustained growth, profitability, and market dominance, while reinforcing the company's commitment to delivering exceptional customer experiences.

Typo is a Stationery and Lifestyle brand, privately owned by the Cotton on Group. It offers a unique assortment of in house designed products targeted to Millennials and Gen Z consumers. Categories include Stationery, Travel, Personal Electronics, Décor, Lighting and Drinking.This role was responsible for:- Global product direction in line with brand DNA- Trend direction - Leading Buying and Product Development teams- Leading Graphics and Industrial Design Studio teams- Delivery of product into global stores to ensure GP and Revenue targets were met

Basford Brands is a market leader in the manufacturing and wholesaling of homeware products acrossAustralia and New Zealand This role was responsible for:- Category Management- Key Account Management- New Business Development- Sales Management- Sourcing and Supplier Management - Trend, Product Development- Critical path Management - Contract Negotiation

Mollers Homewares in a New Zealand based wholesale manufacturer, which specialised in localmanufacturing with a balanced offshore supply chain. Supplying both large format retailers and independent speciality stores, Mollers Homewares was a market leader in window coverings.