Andy Chang Email & Phone Number

Los Angeles County, California, United States

• Aventiv Technologies is a technology company providing innovative solutions to customers in the corrections and government services sectors.
• Define and drive overall product vision and strategy for the movie and TV show experience for an iTunes-like media store serving the incarcerated population in the U.S.
• Grew movie/TV products by 188% in gross revenue in 2021 and another 29% in 2022 despite economic slowdown and inflationary pressures
• Build vendor relationships, bring in new vendors, negotiate revenue share and licensing deals
• Create partnerships across product categories (music, games), alongside other product managers, and with external non-profit organizations
• Work closely with a cross-functional team of engineers, UX/UI designers, data analysts, project managers, customer service leads to build new features that improve user experience and expand user adoption

Greater Los Angeles Area

• Partnered with major U.S. and global brands on joint campaigns to generate earned media for Sony blockbusters Jumanji: The Next Level, Little Women, and Bad Boys for Life.
• Oversaw “One Sony” brand collaboration between Sony Pictures, Sony Music, Sony Corp and Tik Tok.
• Developed brand, retail, AR, and social media campaigns for Ghostbusters: Afterlife, Peter Rabbit 2, and Connected.
• Worked with partners incl: Aston Martin, Zaxby’s, 7 Eleven, Pop Secret Popcorn, Synchrony Bank, Ad Council.

Hong Kong

• Celestial Tiger Entertainment is a leading entertainment media company owned by Saban Capital Group, Lionsgate, and Astro, operating 7 top-rated channels and VOD services across Asia.
• Oversaw multichannel marketing campaigns - from metrics-setting to creative briefs to execution - for a network of 7 pay TV channels (including SVOD and OTT services) in Asia covering movies, general entertainment.
• Took channels from bottom third in rankings to top 3 in key markets against HBO’s, Fox’s, and Sony’s channels through integrated marketing campaigns and co-promotions with media platforms.
• Created the R U Tough Enough? brand experience for action channel KIX and scaled it into a multi-year international franchise with co-sponsors such as Fisherman's Friend, Fitness First, Toyota, and G-Shock.
• Promoted to oversee advertising sales in 2015. Secured on-brand partnerships that expanded audience reach and brought in +48% the revenue target within the first fiscal year.
• Closed Celestial’s first-ever branded production deal and co-created the reality series The Ultimate BROcation with EndemolShine.

• Celestial Pictures is a diversified entertainment company formed to maximize the value of the renowned Shaw Brothers Film Library.
• Recruited by CEO to restructure the marketing team, overhaul corporate image, build channel brands, market a new theatrical release, and increase sales support to grow revenue.
• Achieved all goals within a year and a half before the company’s channels business was spun off and merged with Saban/Lionsgate’s Tiger Gate Entertainment.

Initially joined Sony in Los Angeles, California, then offered a position to oversee marketing for the content licensing, television distribution and international production businesses in Asia. Developed and executed B2B strategic marketing plans, managed research, oversaw corporate communications and created synergy with other Sony divisions in the region.

Greater Los Angeles Area

Promoted twice to lead international television marketing of renowned film library including the James Bond 007, Rocky and The Pink Panther franchises, and promotion of MGM TV series such as Stargate SG-1, Stargate: Atlantis, Dead Like Me, The L Word and NBC TV series such as Will & Grace, Crossing Jordan, and Passions.

Data Science Fundementals

Bachelor Of Science (Bs), Business Administration, Emphasis: Marketing