Andy Knight Email & Phone Number

Cincinnati Metropolitan Area

Cincinnati, Ohio, United States

Create and plan category leadership solutions that deliver profitable sales growth. Provide quality category support including Portfolio & Category Performance. Competitive Market Analysis, Project Leadership & Support. Ad Hoc and Ongoing Data Management, Reporting, and Presentation Building. Partner with Sales and Shopper Marketing team to build creative strategies. Leverage insights and resources through the utilization of a broad range of data sources, market research findings, tools, analyses, and technology to continually bring new shopper ideas to customer and company.

Cincinnati, Ohio

Provide critical insights and analytical support with the Category Manager & Chain team to drive the customer’s beer category & capture a disproportionate share of growth.Provide understanding of category, channel, and shopper insights to sales teams through syndicated & internal data and how that aligns with retailers strategy & business goals.

Newport, Kentucky

Utilize customer insights and competitive market data to drive increased sales, margin, andshare growth of Kroger Exclusive Brands products within Adult Beverage categories. Provide analytical, technical and administrative support for a number of Kroger Corporate Managers and Kroger Exclusive Brand Adult Beverage Suppliers. Assist in the development of the sales plan,execution of promotions and general tracking of different measures throughout the year to ensure success. Identify new item opportunities and additional merchandising opportunities for the Adult Beverage categories. Professionally represent PLM and its suppliers to Kroger and actively facilitate communications with numerous suppliers/vendors/internal PLM team members.

Newport, Kentucky

Provide category analysis obtained by leveraging the data available from syndicated sources such AC Nielsen and 84.51.Develop expertise in the area of assortment and space analysis to enable Kroger to reach their sales goals and stated objectives.Assist in pre/post analysis of each category update.Execute every step of the KOMPASS process ; develop “best practices” on an ongoing basis and constantly contribute to the process.

Kentucky

Provide quality customer service to over 70 active accounts while selling focus products and meeting quotas. Increase yearly revenues by growing distribution and volume sales for wine, beer and liquor in restaurant and retail accounts.Ensure proper account management by partnering with distributors to make sure orders are placed, products are received and business is growing.Actively maintain supplier relationships by setting up meetings with key accounts and ensuring product sales.

Cincinnati, Ohio Area

Responsible for managing beer displays and current point of sale for 5 regional routes. Maintained communication with account management as well as internal communication with sales representatives and sales management on a daily basis.Created innovative display and merchandising practices now used by distributors across the country.Used professional relationship with accounts to grow brand awareness by gaining shelf and display space.

Cincinnati Area

Executed holistic sales pitches by highlighting car features, gathering client information, inspecting automobiles, comparing and contrasting competitive models and demonstrating vehicle operationsHoned soft persuasion and selling skills to promote client confidence and build trusting rapportManaged all negotiation consultation with client including MSRP vs. sticker; asking price; qualify client for financing; completing the sales/purchase contract; addressing objections and concerns via dialogue

Sharonville, Ohio

Created and designed print media for campaign business cards, fliers, t-shirts and billboards; wrote multiple mottos and tag lines used in campaign materials.Developed and managed social media marketing strategy to capture target audience.

Cincinnati, Ohio Area

Achieve set sales objectives on daily basis; transferred leads into appointments, appointments into sales.

Planned for and communicated upcoming social events to potential donors through use of social media. Created marketing tools (ads, flyers) for use in social media communication and distributed to the intended audience through the use of social media (Facebook, Twitter).Created Social Media plan to use throughout internship that gained followers for the organization.

NCAA Division One Men's Swim Team, Captain

Responsible for opening and closing, including final lockdown. Performed routine pool maintenance including measuring and administering chlorine levels, equipment check, facility cleanliness, etc. Established schedule for six guards to provide shift coverage in a fair manner. Suggested ways to better patrons experience.

B.A. Communication Arts, Advertising Concentration

Activities and Societies: Advertising Club, Marketing Club Relevant coursework includes Media Literacy, Interpersonal Communication.

General Studies

Activities and Societies: Swim Team Captain and Water Polo Team Captain