Andy Coffaro Email & Phone Number

Jersey City, New Jersey, US

• Managing a team of in-house and freelance writers to ensure published work adheres to AP Style to engage, educate, and entertain readers via the website and social channels.
• Leveraging SEO tools such as SE Ranking, Ahrefs, AlsoAsked, Google Search Console, and ChatGPT to optimize content and drive business growth.
• Act as the primary intermediary between the BetMGM web content team and its marketing agency to ensure a positive relationship, facilitate communication, and increase efficiency.
• Working cross-functionally with traders, social, content, promotions, PR, executives, and more to lend lightning-fast support for the business's overall objectives.

• Growth marketing, website, blog, and email newsletter management.
• Marketing strategies helped increase year-over-year growth between 20-30% since 2020.

US

• A partial list of clients and marketing activities includes:
• Automattic: B2C-focused copywriting for WooCommerce, including landing pages, Google Ads, social media posts, and newsletters.
• 43PR: Ghostwriting blog posts for the agency's tech-focused clients.
• Cloudinary: Ghostwriting, copyediting, in-depth interviews, Q&As, and publication of promotional materials.
• Townsend Public Affairs, Inc.: Researched, wrote, edited, and finalized 25-plus grants to help secure $24.8 million in California state funding.
• Bay Area News Group (The Mercury News): Lead copywriter for native content, website copy, and feature stories.

Redmond, Washington, US

• Spearheading marketing initiatives such as writing and finalizing press releases, blog articles, social media content, case studies, and contributed articles.
• Manage all public relations activities, including curating press lists, press release writing, pitching targeted media, setting up briefings, and prepping management team for interviews, resulting in positive branding.
• Lead copywriter and editor for roster of clients, including The Associated Press, University of Michigan, University of Washingon, NASCAR, The Denver Post, and more.

Redmond, Washington, US

• Writing attained 3.5-million-plus pageviews for the Data Skrive-owned sports media publisher, HERO Sports.
• Dozens of articles appeared on page one of Google for highly searched sports-related keyword phrases to maximize impressions, clicks, time on page, and engagement.
• Articles consistently featured on popular media publishers such as MSN.
• Interviewing college athletes, coaches, and sports wagering professionals for feature articles.
• Responsible for publishing SEO-focused evergreen content to drive consistent, year-over-year traffic.

San Jose, CA, US

• Marketing copywriter of banner ads, email blasts, newsletters, infographics, press releases, long-form copy, video scripts, and more focused on customer acquisition and retention.
• Launched company's first-ever native content program to help sales team increase ROI via new revenue channel.
• Copywriting and editing internal communications and in-house advertisements appearing digitally and in print in The Mercury News, East Bay Times, and Marin Independent Journal.
• Project manager for redesign and relaunch of company website.
• Copyediting Saturday and Sunday Homes for The Mercury News and East Bay Times.

• College-football-focused articles picked up and published by leading sports publications, including USA TODAY, Detroit Free Press, and ABQJournal Sports.

Master’S Degree, Kinesiology (Sports Management)

Bachelor’S Degree, English (Creative Writing Minor)