Andy Coffaro Email & Phone Number

California, United States

Jersey City, New Jersey, Us

• Managing a team of in-house and freelance writers to ensure published work adheres to AP Style to engage, educate, and entertain readers via the website and social channels.• Leveraging SEO tools such as SE Ranking, Ahrefs, AlsoAsked, Google Search Console, and ChatGPT to optimize content and drive business growth.• Act as the primary intermediary between the BetMGM web content team and its marketing agency to ensure a positive relationship, facilitate communication, and increase efficiency.• Working cross-functionally with traders, social, content, promotions, PR, executives, and more to lend lightning-fast support for the business's overall objectives.

• Growth marketing, website, blog, and email newsletter management.• Marketing strategies helped increase year-over-year growth between 20-30% since 2020.

Us

A partial list of clients and marketing activities includes:• Automattic: B2C-focused copywriting for WooCommerce, including landing pages, Google Ads, social media posts, and newsletters.• 43PR: Ghostwriting blog posts for the agency's tech-focused clients. • Cloudinary: Ghostwriting, copyediting, in-depth interviews, Q&As, and publication of promotional materials.• Townsend Public Affairs, Inc.: Researched, wrote, edited, and finalized 25-plus grants to help secure $24.8 million in California state funding.• Bay Area News Group (The Mercury News): Lead copywriter for native content, website copy, and feature stories.• PropertyMinder: Email newsletter open rates were 7.59% higher than the real estate industry average. Increased webinar registrants by 85% and attendees by 26%.

Redmond, Washington, Us

• Spearheading marketing initiatives such as writing and finalizing press releases, blog articles, social media content, case studies, and contributed articles.• Manage all public relations activities, including curating press lists, press release writing, pitching targeted media, setting up briefings, and prepping management team for interviews, resulting in positive branding and awareness in top-tier media publications.• Lead copywriter and editor for roster of clients, including The Associated Press, University of Michigan, University of Washingon, NASCAR, The Denver Post, and more.

Redmond, Washington, Us

• Writing attained 3.5-million-plus pageviews for the Data Skrive-owned sports media publisher, HERO Sports.• Dozens of articles appeared on page one of Google for highly searched sports-related keyword phrases to maximize impressions, clicks, time on page, and engagement.• Articles consistently featured on popular media publishers such as MSN.• Interviewing college athletes, coaches, and sports wagering professionals for feature articles.• Responsible for publishing SEO-focused evergreen content to drive consistent, year-over-year traffic.

San Jose , Ca, Us

• Marketing copywriter of banner ads, email blasts, newsletters, infographics, press releases, long-form copy, video scripts, and more focused on customer acquisition and retention.• Launched company's first-ever native content program to help sales team increase ROI via new revenue channel.• Copywriting and editing internal communications and in-house advertisements appearing digitally and in print in The Mercury News, East Bay Times, and Marin Independent Journal.• Project manager for redesign and relaunch of company website. • Copyediting Saturday and Sunday Homes for The Mercury News and East Bay Times.

• College-football-focused articles picked up and published by leading sports publications, including USA TODAY, Detroit Free Press, and ABQJournal Sports.

Master’S Degree, Kinesiology (Sports Management)

Bachelor’S Degree, English (Creative Writing Minor)