Andy Cohn

Andy Cohn Email and Phone Number

Co-Founder & CEO @ Shadrach | Boutique consultancy, music strategy & execution for brands. @ Shadrach
New York, United States
Andy Cohn's Location
New York, New York, United States, United States
Andy Cohn's Contact Details
About Andy Cohn

Andy is the Co-Founder and CEO of Shadrach, a boutique consultancy laser-focused on unlocking the power of music for brands. Specializing in music audits, strategy development, talent curation and negotiation, partnership advisory, licensing, experiential activations, and full-service execution, Shadrach delivers transformative results. Since founding the company in 2019, Shadrach has collaborated with high-profile clients including Traeger BBQ grills, Coca-Cola’s Bodyarmor, Bose, CAA, First Tube, The FADER, SPIN, Hark Audio and Artist House to name a few.In 2020, Andy joined First Tube as Chief Revenue Officer, helping grow the full-service hybrid experiences agency by 1100% over three years. His leadership attracted major clients like Tito’s Vodka, New Balance, and Southwest Airlines, Budweiser, Bacardi and more, culminating in First Tube’s acquisition by Horizon Media in 2022.Previously, Andy served as President & Publisher of The FADER for 16 years, transforming it into a globally influential music media brand. He championed artists like Billie Eilish, Drake, and Frank Ocean while securing awards and long-term innovative brand partnerships with Converse, Toyota, Coca-Cola, vitaminwater, Jack Daniels, Budweiser and many more. Andy also led the development of The FADER’s social media, digital, video, and experiential initiatives, including the renowned FADER FORT at SXSW.A two-time Billboard Top 40 honoree for music and branding, Andy’s earlier experience includes roles at SPIN and The Source, working under industry pioneers Bob Guccione Jr. and David Mays.

Andy Cohn's Current Company Details
Shadrach

Shadrach

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Co-Founder & CEO @ Shadrach | Boutique consultancy, music strategy & execution for brands.
New York, United States
Website:
Shadrach.io
Employees:
11
Andy Cohn Work Experience Details
  • Shadrach
    Shadrach
    New York, United States
  • Shadrach
    Co-Founder & Ceo
    Shadrach Jan 2020 - Present
    Shadrach empowers brands to navigate and dominate the dynamic and complicated world of music. Through our proprietary music audit, we craft comprehensive strategies that align music with brand goals. From talent curation and negotiation to experiential activations, partnership advisory, music selection and licensing, we deliver seamless execution that drives impact and elevates brand identity.
  • Trillfit®
    Advisory Board Member
    Trillfit® Jan 2021 - Present
    “Where Hip-Hop and Wellness Meet” TRILLFIT is a black woman-owned boutique fitness brand on a mission to decolonize the wellness industry and promote front row freedom and radical self love through its signature cardio and strength classes. Our community uplifts BIPOC voices, celebrates each other everyday, and promotes wellness for all people.
  • First Tube
    Chief Revenue Officer
    First Tube Jan 2020 - Sep 2023
    New York, Ny, Us
    Focused on business development, overall revenue growth, music & culture strategy, talent curation and strategic partnerships. First Tube’s full service platform enables brands to transform how they engage with consumers through live experiences by delivering one of a kind executions both in person to a local target audience, while engaging millions digitally, resulting in clear business and ROI. First Tube is revolutionizing live experiences for brands such as Anheuser Busch InBev, GrubHub, Mastercard, Bacardi, Grey Goose, Traeger Grills, Alzheimer's Foundation, Tito's Vodka, New Balance and many more.
  • Fractures
    Artist Management
    Fractures Jan 2017 - Jan 2020
    Co-management of Melbourne-based musician Mark Zito, who began releasing music under the moniker Fractures in 2013 as singer-songwriter, producer, and multi-instrumentalist. Signed to FADER Label, Fractures has released a number of singles and two EP’s in 2019 and most recently EPIII in February of 2020. [see 1st link below]
  • The Fader
    President & Publisher
    The Fader Nov 2003 - Dec 2019
    As President & Publisher of The FADER for 16 years, I built and lead the brand to become one of the most influential, credible and relevant music media properties in the world today. [see “about”]
  • The Source Magazine
    National Sales Director
    The Source Magazine Mar 2001 - Oct 2003
    National Sales Director for The Source magazine at the height of its dominance in the music media landscape. In my role I was responsible for sales and brand partnerships with some of the biggest Fortune 500 companies in the world including Coca-Cola, General Motors, Verizon, Pepsi/Mt. Dew, Ford, Timberland, Reebok, Microsoft Xbox and many more as Hip-Hop exploded into mainstream culture and marketing.
  • Future
    Entertainment Sales Director, Revolution Magazine
    Future Feb 2000 - Feb 2001
    London, England, Gb
    Revolution magazine was launched in 2000 covering technology in music, attaching to every issue a CD with music, MP3 files, music-related software and links to Websites. I was in the group of first employees who helped build Revolution from the ground up. It set out to be a music magazine for “the Internet age." I handled brand partnerships in the categories of fashion, streetwear, record labels, entertainment networks, websites, film, consumer goods and more.
  • Spin
    Music & Entertainment Sales Director, Spin Magazine
    Spin 1997 - 2000
    Los Angeles, California, Us
    Spin is an American music magazine founded in 1985 by publisher Bob Guccione, Jr. In its early years, the magazine was known for its broad music coverage with an emphasis on grunge, indie rock, and the ongoing emergence of hip-hop. The magazine was eclectic and bold, providing a national alternative to Rolling Stone's more establishment-oriented style. Spin prominently placed newer artists such as R.E.M., Prince, Run-D.M.C., The Cure, Jane’s Addiction, Beastie Boys, Talking Heads, Tori Amos, Nirvana, Pearl Jam, Rage Against The Machine among many others on its covers. I handled all record label advertising sales for Spin after interning in the sales and marketing and then a winter intern stint working directly for Bob Guccione Jr. before joining full-time as a sales & marketing assistant in 1996.
  • Spin
    Advertising & Marketing Assistant, Spin Magazine
    Spin 1996 - 1997
    Los Angeles, California, Us
  • Spin
    Winter Intern, Spin Magazine
    Spin Dec 1995 - Feb 1996
    Los Angeles, California, Us
  • Spin
    Summer Intern, Spin Magazine
    Spin May 1995 - Aug 1995
    Los Angeles, California, Us

Andy Cohn Skills

Integrated Marketing Digital Media Advertising Publishing Content Strategy Digital Marketing Social Media Marketing Marketing Strategy Magazines Digital Strategy New Media Brand Development Music Industry Content Development

Andy Cohn Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
    Journalism
  • Lynbrook High School
    Lynbrook High School
    High School Degree
  • Indiana University Bloomington
    Indiana University Bloomington

Frequently Asked Questions about Andy Cohn

What company does Andy Cohn work for?

Andy Cohn works for Shadrach

What is Andy Cohn's role at the current company?

Andy Cohn's current role is Co-Founder & CEO @ Shadrach | Boutique consultancy, music strategy & execution for brands..

What is Andy Cohn's email address?

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What is Andy Cohn's direct phone number?

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What schools did Andy Cohn attend?

Andy Cohn attended Indiana University Bloomington, Lynbrook High School, Indiana University Bloomington.

What skills is Andy Cohn known for?

Andy Cohn has skills like Integrated Marketing, Digital Media, Advertising, Publishing, Content Strategy, Digital Marketing, Social Media, Marketing, Marketing Strategy, Magazines, Digital Strategy, New Media.

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