Shadrach

Shadrach is a boutique music advisory founded by Andy Cohn and Richard Johnson, each with 25+ years of experience helping brands use music with purpose. We build and execute culturally fluent music strategies that include artist curation, music selection, live experiences, collaborations, non-traditional partnerships, and licensing. Our work helps brands cut through the noise, show up with intention, and make an impact. Using a proprietary music audit, we develop strategies that align with brand goals and identity. Then we bring them to life from start to finish, creating powerful emotional connections with consumers. This page features a mix of Shadrach projects, standout brand x music work, and point-of-view content to help marketers use music more effectively and meaningfully. If you’re exploring how music can work harder for your brand, we’d love to connect.