Andy Corcoran Email & Phone Number

London Area, United Kingdom

The New Media Unit is a new digital strategy and implementation team within the Government Communication Service. The NMU takes a best practice approach to digital comms, focussed on creativity and effectiveness, with the aim of boosting public understanding and engagement.

London, England, United Kingdom

I lead the Department's marketing and in-house creative team, working in collaboration with my colleagues, Ministers, special advisors, key external stakeholders, senior policy colleagues, and the Government Communication Service.

Working with brands, rights holders and agencies such as Extreme-E Racing, Sky TV, and global Gen Z influencer agency Pulse Advertising to deliver advertising concepts & branded content across multiple markets.

London, England, United Kingdom

In this newly created contract role at the world's biggest Gen Z social publisher I worked across briefing, strategy, creative, and client solutions to ultimately increase pitch conversions on high value, high priority briefs. Working as a coach/consultant, I collaborated with the best social-first talent in the industry to push strategic and creative.

I created and developed an agile, digitally advanced creative & content agency serving UM’s largest clients such as Coca-Cola, J&J, H&M, Microsoft, Just Eat and AMEX. I worked across campaign concepting, branded content, original content, and advertising. Working closely with insight, strategy and programmatic teams, I launched our addressable content &.

As UM's first ever Head of Ideation, I drove the creation of innovative ideas to meet our clients' objectives. I led brainstorming sessions to develop bold, strategic concepts for campaigns, content, and branding, ensuring each idea was tailored to the client’s goals and target audience. Collaboration was at the heart of my role—I worked closely with.

The newly created role of Head of Youth Strategy allowed me to play a unique role in the Viacom business. My responsibility was to work with MTV’s marketing and commercial teams consulting on client strategy, and working with the insight team to identify youth trends and behaviours. I also acted as an advisor for their media agency, and consulted each week.

I launched the first sponsorship department in ZenithOptimedia’s global network with the legendary Tim Brady, bringing innovative strategy to an agency better known for the strength of its traditional buying departments. After a sustained period of growth for the team, I co-founded Newcast, a larger new strategic partnership division within the agency.