Andy Robinson Email & Phone Number

I have in interest in giving back, we started BuyitForward.com, a 501c3 charity that created an online marketplace dedicated to creating a new funding source for communities' nonprofits. We connect a generation of consumer behavior selling and buying online into a path for everyone to support their worthy causes in their community through our nonprofit. BuyitForward.com provided the platform and support to successfully tap into this emerging source of funding for worthy causes. BuyitForward.com, Where Every Buy Makes Good Happen!

I founded GSN with a vision of providing shoppers/consumers access to what matters to them, information about how they can save time and money. The ultimate role for a person who loves Product Management is to take an idea, create a product, position the product for success in the marketplace, and then to execute to achieve the planned success. I was blessed to acomplish this at GSN, not only create products and a company to be among the leaders in a marketplace, but to help establish a new marketplace in the process. The CPG and retail brands who partnered with GSN gained an increased share of wallet and market within their categories. In my various roles at GSN (COO, CTO, CEO) I oversaw all aspects of strategic planning, product development, marketing, technology, sales, and operations to deploy our digital technologies and solutions. The ability to successfully recruit a team of accomplished leaders as managers to deliver results is among my accomplihments at GSN.After accepting the interim CEO role in early 2008; I led a turnaround effort that included the restructuring of the sales and marketing teams; repositioned products and services to better align with the marketplace and facilitate Digital Shopper Marketing and eCommerce growth. The results; we Increased sales by 900% and reduced overall cost reduction of 30% of the fixed overhead by restructuring operating costs and aligning functions and responsibilities from fixed overhead to variable expenses.

Right Choice Services (RCS) was a boutique Marketing and Catalog fulfillment services that managed the logistics, CRM, WMS, and data analytics around programs run by the largest CPG companies, retailers, and their agencies. RCS worked with Fortune 500 companies and their agencies to provide a diverse range of marketing fulfillment services including rebates, collateral materials, Premiums (B2C, B2B), call centers, and catalog fulfillment (direct mail and eCommerce). Worked closely with the executives at the highest levels of client organizations to design and deliver customized marketing solutions that meet their unique growth, communications, and branding needs. I provided key account management for our clients that included Gillette, Campbell Soup Companies, General Mill, Levi Strauss, Monsanto, Target, Shopko, kMart, JCPenney, and many more.

Helped grow custom system facilitation in the Marketing Fulfillment Industry. Was an instrumental force in creating a ground up IT department as the company grew from 6 people to 200 employees. Initiated many industry firsts including methods and definitions for analytic and campaign success metrics.We pioneered the IT as a profit center for emerging media and custom facilitation of client campaigns. Architect the systems to support numerous unique programs including Campbells' Labels for Education, Monsanto's agriculture products, General Mills Boxt Tops, and Air Miles(USA).