Key Achievements;-Playing a key role in the company successfully achieving consecutive growth in a challenging period for businesses, achieving sales increases in excess of 20% in two of the years in six years of consecutive growth during tenure.-Working in cross functionality with the sales and supply chain teams, successfully developed an enhanced product mix ratio and reduced costs which contributed to increased profitability.-Designing and managing a locally, rather than centrally, produced product sales catalogue resulting in a more focused directory with clearer USP’s and incorporated QR codes / URL links. -Negotiating and implementing partnerships with main industry training providers City & Guilds NPTC, Lantra & the Forestry Commission, relationships which placed training aids, brand and products in the hands of new industry trainee entrants to increase the bank of future brand loyalists. Responsibilities;-Spearheading an annual local trade and brand awareness / promotional marketing plan supporting the year’s business expectations and long term growth strategy, working in liaison with the Group Central Brand Marketing team and the UK Sales & Marketing Director.-Budget & cost centre management. -UK product management.-B2B commercial offer management. -B2C two x promotional campaigns PA.-All core & specialist sales brochures and dealer showroom POS. -Product placement, testing & PR.-National & specialist press advertising. -Dealer store/business development.-All UK company events & conferences. -Dealer event support.-Digital support/alignment of UK websites. -Digital e-newsletter content B2B & B2C.-Digital specialist trade plan & support.-Independent distributor support in NI/ROI.

-Working closely alongside the Regional Sales Manager North, UK Sales & Marketing Director and Trade Marketing Manager to produce, forecast, implement and review an annual sales plan which was then cascaded down through a regional four-person Area Business Manager team.-Jointly developing and implementing a sales excellence platform with the Area Business Manager Field Team. Qualified in a Mercuri sales leadership course. -With the Regional Sales Manager North jointly directed quarterly national sales team meetings as well as monthly regional team 1:1 appraisals.-Providing key mentoring and coaching within the team, additionally performing individual performance and salary reviews.-Building strong relations with and supporting key accounts.-Working closely with relevant personnel to agree individual SMART annual sales targets.-Tracking team and regional KPI’s, managing as appropriate.-Performing regional sales management reviews and monthly sales forecast / stock reviews.

-Fully accountable for achieving annual area B2B growth targets through account development, replacement or infill, reporting directly to the (then) National Sales Manager.-Carrying out comprehensive research to evaluate area and individual account potential, strategically targeting development and prospective accounts.-Planned time and account call rates as appropriate to meet objectives.-Using a highly consultative, customer centric approach, negotiated & orchestrated SMART account development plans.-Supported agreed SMART plans as necessary by collaborating appropriately within company departments to ensure all tools required to ensure success are facilitated. -Promoted widespread and up-to-date product knowledge within the accounts business.-Provided appropriate product specials for local marketing activities.-Planed and executed annual pre-season order campaigns.-Built, developed and maintained productive working relationships with account sales staff.