Andy Fairclough Email & Phone Number

United Kingdom

United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Project with GSK (nested at Freemavens) to design a best in class Performance Tracking & Insights programme for the Expert division - from stakeholder interviews, survey, RFP design, vendor selection, to global rollout and adoption plan

Margate, England, United Kingdom

Sitting on the judging panel for the UK Social Media Awards

London, England, United Kingdom

• Leading the digital insight strategic function across IPG Mediabrands, including Reprise, Initiative and UM• Clients include: LEGO, Carlsberg, Spotify, Bank of England, WaterWipes, Amazon• Co-designing the strategic direction and capabilities of the agency, our tools and capabilities• Creating and launching of new data and insight products working with data scientists. Including: Cultural Velocity, a trend identification methodology; HEART, an emotions identifying NLP tool; Brand Index, a brand equity scoring methodology; REVEAL, an influencer validation methodology• Setup and led a high performing multi-disciplined team • Pitching and winning, including LEGO, Carlsberg, LV=, Campari, Russell & Bromley – leading the on research into brand, category and audiences – and creating a compelling narrative around data and culture• Design audience strategies to identify and reach ‘high value audiences’ using multiple data stacks • Customer Journey and Customer Experience mapping using primary and secondary research• Event speaker and thought leader at industry events and in marketing industry publications • Creation and leading of a centre of excellence for digital insight and measurement across the EMEA region Lead internal best practice and training on all aspects of insight and strategy • Manage and negotiate all digital and trends based tools across IPG Mediabrands

London, United Kingdom

London, United Kingdom

The overall purpose of the role is to lead the social media insights team in the delivery of social media insights to both internal audiences (planners and creatives) and clients. This provides the impetus for the development, implementation and evaluation of tactical campaigns and social media strategies. The role ensures our clients understand the impact social media conversations are having on their brand, what people think about them and what they should do about it. Work directly with Facebook, Twitter, Google and traditional media partners on best practice, case studies and though leadership.Highlights: Develop real time social insight process for MasterCard's rugby World Cup campaign to power influencer 'pricessless surprises'KEY ACCOUNTABILITIES• Selling social media insight services to Carat clients• Managing contracts and relationships with Carat’s social media insight suppliers• Line management of social media insight executives• Client management of Carat’s social media insight customers• Build relationship & work collaboratively with the Social media team within Carat• Provide social media insight for Carat new business pitchesClients include: MasterCard, Diageo (Guinness, Baileys, Smirnoff), British Gas, GM (Vauxhall), Arla (Lurpak & Anchor), Philips, Tourism Ireland, SantanderTools used: Crimson Hexagon, Sysomos, Brandwatch, Socialbakers, Facebook Insights, Google Analytics, Luminoso, Traackr

London, United Kingdom

Overseeing key mainstream media and social media evaluation accounts, providing brands with strategic insights on their own, competitor and industry media activity.Highlights: Advising on Panasonic 'Most Awarded' ad campaign based on editorial reviews; consulting Downing Street on GREAT campaign PR and social media approach; National Grid improving the 'line of sight' measurement throughout the business (awarded Silver by AMEC)

London, England, United Kingdom

Artist and band interviews, festival and live reviews, album & single reviews, features and photography

London, United Kingdom

Leading the evaluation of tech and consumer brands across UK and global accounts.Understanding and playing a role in the PR life-cycle, helping clients target media more accurately and run campaigns more effectively.Offer experienced consultancy and insight to prove and improve the effectiveness of public relations.Producing and editing of company social media channels. Writing and sub-editing copy for in-house blog.Working with company partners to provide an integrated service for clients, across media monitoring, analysis and planning.Delivering training on a variety of online evaluation solutions and presenting results.Managing and mentoring team members to produce insightful results and develop individual skills.

London, United Kingdom

Chesham, England, United Kingdom

- Building on the researcher role- Responding to client requests from PR agencies- Line managing

Chesham, England, United Kingdom

- Build trusted relationships with journalists- Work to deadline and targets- Write daily media industry updates