Andy Guy Email & Phone Number

Salford, England, United Kingdom

Crewe, England, United Kingdom

At Likewize, I manage the programme of IT project and change activity to support the Forward Logistics division of VirginMedia O2 and their network partners. This activity includes: • development of new integrations and modifications to existing solutions• development of custom functionality • IT Change Management• projects for the client’s telco partners and sales channels• reporting• service delivery and issue resolutionMy role encompasses:•… Show more At Likewize, I manage the programme of IT project and change activity to support the Forward Logistics division of VirginMedia O2 and their network partners. This activity includes: • development of new integrations and modifications to existing solutions• development of custom functionality • IT Change Management• projects for the client’s telco partners and sales channels• reporting• service delivery and issue resolutionMy role encompasses:• project planning, delivery and reporting in relation to the Likewize WMS• working with the distributed Likewize technical teams in India, Mexico, Vietnam and the UK to deliver solutions• close cooperation with the client's own internal teams and external vendors • IT billing and impact assessments• alignment of change activity with the client’s other providers and workstreams* statement on the client's website Show less

Crewe, United Kingdom

RedEye is a software business in the Martech sector whose marketing automation platform is used by a range of well-known retail, leisure and financial services organisations.I created and built RedEye's Client Onboarding and Integrations team, instilling effective planning, Risk and Change procedures to manage and deliver projects for new and existing clients. My core role was to lead the team and implement the set-up and technical configuration of each new client’s platform… Show more RedEye is a software business in the Martech sector whose marketing automation platform is used by a range of well-known retail, leisure and financial services organisations.I created and built RedEye's Client Onboarding and Integrations team, instilling effective planning, Risk and Change procedures to manage and deliver projects for new and existing clients. My core role was to lead the team and implement the set-up and technical configuration of each new client’s platform, championing the entire process from the project initiation meeting through to the handover to the BAU teams. In that role, I managed the campaign management, data, integration and tagging specialists which form the Integrations team. The production of detailed solution specification documentation and project plans is a particular strength of mine, as is forging strong relationships with key stakeholders within the client companies and with their internal or outsourced technical teams. In addition to the client-facing responsibilities of the role, I also served as Scrum Master for a multi-functional New Client Set-up (NCS) team which was responsible for the delivery of a client's requirements to scope, in a timely and profitable manner. The team worked in an Agile manner incorporating weekly sprints and retrospectives, using Microsoft Project or Trello to visualise project deliverables, task ownership and progress. Show less

Thatcham, Berkshire

Through my consultative and solutions-orientated approach, I contributed significantly to the growth of the organisation in respect of revenues, organisation and quality, and by directing the evolution of its Cloud-based software platform Fusion plus associated services. Key achievements and projects included:• Business Development: I managed the entire sales process from initial demonstration or RFP through to writing proposals, roll-out and training, achieving six major new business… Show more Through my consultative and solutions-orientated approach, I contributed significantly to the growth of the organisation in respect of revenues, organisation and quality, and by directing the evolution of its Cloud-based software platform Fusion plus associated services. Key achievements and projects included:• Business Development: I managed the entire sales process from initial demonstration or RFP through to writing proposals, roll-out and training, achieving six major new business wins generating circa £320,000 in annually recurring revenues from information providers including Bauer Media, Briefing Media, Hello!, TTG and UBM.• Account Management: I managed profitable accounts worth circa £400,000 per annum including up-sell, cross-sell and KPI compliance.• Product management: I managed the product roadmap including: o the early decisions to permit analysis and extraction of data by clients via the web, and to make MS Excel the default output format o the decision to join disparate pieces of functionality into a common platform in modular format so that access could be allowed or restricted o identifying key market requirements including the need for a portfolio of API’s to permit integration with best-of-breed third party platforms, and the need for the solution to provide seamless paywall functionality to control access to gated contento serving as the Product Champion, including providing product demonstrations and training, and writing marketing collateral and user manuals.• Data and Insight: I specified a range of reporting tools for Management, Finance and Marketing, many needing to reflect client-specific business revenue recognition logic & reporting metrics. • Project management: I worked on a number of different projects, including: o managing a six figure project to develop, deploy & then use on a full service basis a large e-Commerce platform for a major training provider Show less

Swanley, Kent

During this period, Nexus published content online and offline via 26 B2B and B2C brands serving 13 market sectors including Automotive, Dental, Electronics, Food, Industry, Marine, Power, Retail and Telecoms. My key achievements and projects included:• Business development: I managed the Subscription and Data Sales P+L, generating annual subscription revenues of £940,000 and annual list rental revenues of £100,000. • Data-driven campaign management: I managed a Direct… Show more During this period, Nexus published content online and offline via 26 B2B and B2C brands serving 13 market sectors including Automotive, Dental, Electronics, Food, Industry, Marine, Power, Retail and Telecoms. My key achievements and projects included:• Business development: I managed the Subscription and Data Sales P+L, generating annual subscription revenues of £940,000 and annual list rental revenues of £100,000. • Data-driven campaign management: I managed a Direct Marketing team of six and an annual marketing budget of c £350,000 to deliver revenues from paid subscription titles and build market-leading audiences for the free magazines on a controlled circulation basis when measured by volume, recency and quality of geo-demographic profile. • Data and Insight: I carried out regular analysis into each brand competitive to the portfolio, providing the Sales teams with key facts including Powerpoint content which emphasised the strength of the Nexus brands relative to the competition, accompanying them on client visits to present my findings. • Data Privacy and Data Protection – policies and procedures: serving as the nominated Data Protection Officer and dealing with Subject Access requests, I formulated policies and procedures to ensure compliance across the organisation with the 1998 Act, the Telecommunications (Data Protection and Privacy) Regulations 1999 and the PECR 2003. • Management of functional teams: in addition to managing the Direct Marketing team, I also managed an in-house List Rental sales person and two outsourced subscription fulfillment agencies, driving revenues and controlling costs.• Contract negotiation & supplier management: I negotiated contracts for a range of services including telemarketing and data sourcing. I also instigated annual RFPs via which transit times for 3.7 million magazines per annum were improved and pricing maintained against a background of rising postal costs. Show less

Chester

During this period, Advanstar produced B2B magazines, conferences & exhibitions throughout the UK & Europe serving sectors including Automotive, Digital, Licensing, Pharma, Science, Supply Chain & Telecoms, all audited by ABC or BPA. My key achievements & projects included:• Data-driven campaign management: I managed a Direct Marketing team of 4 & an annual marketing budget of £400,000 to consistently deliver audited market-leading audiences measured by volume, recency & geo-demographic… Show more During this period, Advanstar produced B2B magazines, conferences & exhibitions throughout the UK & Europe serving sectors including Automotive, Digital, Licensing, Pharma, Science, Supply Chain & Telecoms, all audited by ABC or BPA. My key achievements & projects included:• Data-driven campaign management: I managed a Direct Marketing team of 4 & an annual marketing budget of £400,000 to consistently deliver audited market-leading audiences measured by volume, recency & geo-demographic profile. • Project management: during 1998-1999, I led a data quality-driven project to amalgamate 1.2 million contact records gross & 8 years of contact history including transactional, behavioural & demographic data into a 500,000 name SCV marketing database using the Wyvern Magic platform.• Marketing database management: I used the Wyvern Magic platform to introduce data-driven direct marketing techniques to the Event Marketing team which enabled them to increase delegate & visitor numbers whilst reducing DM costs & achieving excellent ROI on the project. • Devising contact strategies for Sales teams: I managed the ACT & Goldmine CRM platforms, created contact strategies based on Recency/Frequency/Value & research, & trained the teams on the software. • Data & Insight: I directed the Data Management function & introduced a series of metrics providing MI to Board level.• Data Privacy & Data Protection: serving as the nominated DP Officer, I formulated policies & procedures to ensure compliance with the 1998 Act, the 1999 Telecoms Regulations & the 2003 PECR. • Management of functional teams: in addition to managing the Direct Marketing team & the Data function, I also managed an in-house team of 12 subs fulfillment/CS staff & latterly external vendors providing the equivalent service.• Contract negotiation: I negotiated contracts for services including telemarketing and distribution of 2.8 million pieces of mail, managing the suppliers via a series of KPIs. Show less