Andy Heriaud Email & Phone Number

Glendale, Ca, Us

Chicago, Il, Us

• Advises on content strategy, lifecycle marketing, and content marketing best practices.• Regularly writes branded content including long form blog posts, sales enablement documents, marketing emails, social media posts, and website copy.• Provides marketing operations support, including customer journey mapping and marketing automations.

El Segundo, California, Us

Owned customer journey and content creation pipelines, inclusive of blogs, webinars, video, site, and email copy.As part of PLG initiative I acted as product manager, bridging communications between leadership, communications, and our product team.Managed email and administrative automation utilizing Hubspot Workflows, Custom code integration, and Sequences.KEY RESULTS:• Wrote and designed SEO optimized landing pages for several high volume keywords, including the page that has become the #1 organic search result for "free chat API."• Oversaw sponsorship of Microsoft Build 2021. Tasks included producing over 20 hours of video content, including several hours of pre-recorded videos and daily virtual booth live streams, generating over 600 qualified leads in less than three days.

El Segundo, California, Us

Highlands Ranch, Colorado, Us

Advised company on social media strategy, brand management, and reputation management practices. Aligned with creative department to provide effective copy for print and digital assets. Provided feedback and expertise to contracted marketing agency, directing improvements in paid search and social advertising. KEY RESULT: Tested ad-buying strategy that focused on appearing higher in natural language searches – e.g., “What’s the best pet care center near me?”—based on data insights that pointed to key demographics increasingly using engines in this manner. Strategy pushed several centers into top five search results in their markets.

Highlands Ranch, Colorado, Us

Developed and directed marketing, content, and social media strategy for 25+ pet centers in six states. Collaborated with the Creative department on high-impact, content-driven print campaigns to drive both conversions and conversation, and worked with contracted marketing agencies on paid search campaigns, targeted banner, and print advertising strategies and campaigns. KEY RESULTS:• Created companywide reputation management procedures for online review sites like Yelp, Facebook, and Google to encourage customers to review business online and how to respond effectively to online reviews, increasing positive online reviews by over 30% in less than three months. • Partnered with CEO and VP of Growth to design rules for how to report and react to a catastrophic (1 star or less) review, including customer outreach and “make good” policies.

New York, Ny, Us

Improved top of funnel metrics for qualified lead generation, improving lead quality while lowering cost-per-lead. Managed contracted marketing agency, directing improvements in paid search, social, and display remarketing campaigns. KEY RESULT:Created and implemented scalable and sustainable content marketing strategy that increased content production to as many as 10 written pieces per week by training writers and C-suite executives on blog template and schedule with minimal training and editorial demands, which boosted non-branded organic search traffic by 40%.

Singapore, Sg

Streamlined and optimized e-commerce presence through, significantly raising daily conversion rates. Employed new ad targeting and remarketing across Facebook, Instagram, Adroll, Criteo, and Google AdWords, dramatically improving traffic and ecommerce sales. Overhauled and optimized email automation and direct mail campaigns to achieve maximum sales.KEY RESULT:• Executed successful lead generation campaign for Lumos Matrix product launch, driving over $90K in sales in less than 12 hours with average CPL of just 35 cents, exceeding week one sales projections by $40K in six hours.• Worked with our creative director to rapidly design, write, and iterate upon e-commerce sites for our pre-order campaigns. Due to a 12 hour time difference, the creative director and I worked in shifts providing each other with feedback and copy for the other to act upon in the following shift. This collaborative process allowed us to complete the two pages in an incredibly short period of time and lead to an incredibly successful campaign launch.

Tustin, California, Us

Fashioned content strategy that fuelled social growth to 25K+ likes in less than nine months with limited ad spend. Ran social media accounts at a corporate level and trained staff at local level on how to manage their own accounts. Branded content alongside creative director and contract photographer to create social media library of photos and templates for local store use. Crafted brand voice and corporate style guide to ensure cohesive messaging in all advertising, content, and social media.KEY RESULTS:• Took Facebook pages with zero likes to 20K likes before official launch of brand or opening first facility. • Turned struggling rural pet care center profitable for first time in five years with shoestring digital ad budget. • Produced weekly blog posts on pet care topics that improved web impressions by 500K per week.

Austin, Tx, Us

As a project manager at Agency 2.0, I helped our clients take their crowdfunding campaigns to the next level by helping them design, advertise, and structure their campaigns to best show off their products. Typical responsibilities included: • Cultivated close, positive relationships between clients and our agency• Identified passionate audiences for campaigns and constructed targeted and compelling Facebook ad content• Interfaced with customers to handle concerns and questions over social media and comments sections• Wrote copy for client campaigns and landing pages for maximum impact and sales

I worked at Starburns as a Studio Coordinator during the preparation for the first season of Adult Swim's "Rick & Morty." Typical responsibilities included: • Coordinated the schedules and delegating tasks to all PAs across the studio’s various shows• Managed the studio’s audio booth and maintaining studio and exterior company bookings• Rolled Calls, scheduled Meetings, and coordinated travel arrangements for CEO• Planned parties and special long-term projects such as building and website upgrades• On “G.I. Jeff” (Community): Took development notes and curated/edited reference footage Also while working at Starburns, I was able to get the whole office converted to energy efficient fixtures at no cost to the company using tax incentives.

I worked as NBC's "Community" creator as his second assistant during the preparation for the first season of Adult Swim's "Rick & Morty" and the staffing for Season 5 of "Community." Typical responsibilities included:• Assisted staffing of Season 5 of Community by giving feedback on scripts and scheduling interviews• Attended development meetings and editing sessions and took detailed notes• Oversaw personal and household needs such as maintenance and stocking groceries• Launched his online store and was in charge of collecting and fulfilling merchandise orders• Performed administrative duties such as scheduling, rolling calls and filling in for the First Assistant

I worked as a Social Media Marketing and Distribution intern during the 2011 Awards Season. Typical duties included:• Developing online marketing campaigns for awards season films such as "The Artist."• Analyzing social network response and box office reports• Writing contest copy• Office tasks such as copying and filing

New York, Us

As one of the three founding members of the Multimedia Department, I worked with our interim editor to develop, produce, and edit scripted and journalistic content for NYU Local. In my 18 months as editor, I and my staff of a dozen video producers published videos that included:• Restaurant and Bar reviews (Local Eats, Local After Dark)• Scripted entertainment (Disasterpiece Theatre, How To Be Male at NYU, For Your Consideration)• Event coverage (New York ComicCon, Protests and Demonstrations, Concerts)• Interviews (Ziggy Marley, Jesse Eisnerberg, Jake Gyllenhaal)

• Script notes on in-development pilots and screenplays, including "Sully," directed by Clint Eastwood.• Research assistance.• Daily office management.

New York, Ny, Us

• Edited videos for web, PR, and fulfillment of grant requirements.• Created and implemented an organizational model for past, current, and future videos.• Logged and captured clips

• Performed office duties such as data entry, scanning, copying and filing paperwork• Supported superior office staff in whatever duties or errands they needed performed• Provided technical support and assistance to superior/senior employees