Andy Lockley Email & Phone Number

Cannock, GB

Birmingham, United Kingdom

Birmingham, United Kingdom

Reporting directly into the company Managing Director, managing and developing a multi-disciplinary team and responsible for a Marketing budget of over a million pounds a year.Improved Cloggs’ forecasting accuracy significantly by bringing in market size and market share numbers for the first time via innovative incorporation of Hitwise data.Pioneering the.

Taking full responsibility for all Paid Search channels including Google AdWords, Google Shopping, Bing and Google Display Network.Intelligently utilising Paid Search to lead Cloggs to their biggest day ever on Black Friday 2014, whilst hitting all ROI KPIs.Completely rebuilding search accounts based on the conversion funnel allowing Cloggs to run.

Newcastle Under Lyme, Staffordshire

Working as part of a four person team to comprehensively manage a search budget of roughly £800,000/month for the Phones 4u and Dialaphone Brands.Managing the rollout of Google Product Listing Ads for the Phones 4u brand for the first time.SQRs, writing and improving ad copy, keyword bid optimisation, reporting and forecasting.

Newcastle Under Lyme, Staffordshire

Digital marketing specialist for Phones4u covering projects such as EZPay Prepaid Cards and 4uWi-Fi