Andy Lockley Email & Phone Number

Cannock, Gb

Birmingham, United Kingdom

Birmingham, United Kingdom

Reporting directly into the company Managing Director, managing and developing a multi-disciplinary team and responsible for a Marketing budget of over a million pounds a year.Improved Cloggs’ forecasting accuracy significantly by bringing in market size and market share numbers for the first time via innovative incorporation of Hitwise data.Pioneering the use of automation within both Marketing activities and reporting allowing me to get better results out of a much smaller team.Bringing Marketing Attribution into the business for the first time allowing Cloggs to concentrate on the whole user journey rather than just last click data and in the process reducing Cloggs’ Marketing Spend greatly by intelligent budget reallocation.Self taught intermediate level SQL, allowing me to quickly create and amend reports without the need for IT input.

Taking full responsibility for all Paid Search channels including Google AdWords, Google Shopping, Bing and Google Display Network.Intelligently utilising Paid Search to lead Cloggs to their biggest day ever on Black Friday 2014, whilst hitting all ROI KPIs.Completely rebuilding search accounts based on the conversion funnel allowing Cloggs to run specifically designated areas of the AdWords account to different KPIs to achieve overarching business goals.Working tightly with Trading/Merchandising to ensure that search budget is allocated to brands with the greatest range, margin and stock completion.

Newcastle Under Lyme, Staffordshire

Working as part of a four person team to comprehensively manage a search budget of roughly £800,000/month for the Phones 4u and Dialaphone Brands.Managing the rollout of Google Product Listing Ads for the Phones 4u brand for the first time.SQRs, writing and improving ad copy, keyword bid optimisation, reporting and forecasting.

Newcastle Under Lyme, Staffordshire

Digital marketing specialist for Phones4u covering projects such as EZPay Prepaid Cards and 4uWi-Fi