Marketing Director
CurrentOllech & Wajs is probably the only Swiss watch company to ever appoint an ad agency creative director to head of its marketing operations. But then O&W has been doing things its own way for 65 years. In 1964 it beat the industry behemoths to the bottom of the ocean by thinking laterally. While all the big brands where still paddling in the relative shallows of -300m, O&W successfully depth tested a watch to one kilometre. They were also the first Swiss company to pioneer direct to customer mail… Show more Ollech & Wajs is probably the only Swiss watch company to ever appoint an ad agency creative director to head of its marketing operations. But then O&W has been doing things its own way for 65 years. In 1964 it beat the industry behemoths to the bottom of the ocean by thinking laterally. While all the big brands where still paddling in the relative shallows of -300m, O&W successfully depth tested a watch to one kilometre. They were also the first Swiss company to pioneer direct to customer mail order. Worn on Arctic expeditions, by US troops in Vietnam, NASA scientists and astronauts, the Red Arrows, French Airforce, record breaking scuba divers, British CI5 agents and legendary Cream bassist - Jack Bruce. David Beckham is even rumoured to own one. All this despite never actually putting its brand name on a single watch dial. “Equal to any challenge” is the old O&W slogan, let’s hope the same can be said of its current Marketing Director! https://ow-watch.ch Show less
