Marketing: Led campaigns that amplified product visibility and user engagement through content creation, social media strategy, and digital strategy to capture and grow our target audience.UI/UX Design: Designing intuitive and engaging user interfaces that enhance the customer experience and drive user adoption, focusing on simplicity, functionality, and aesthetic appeal.Product Roadmaps and Strategy: As part of a small, tight-knit team, developed and implemented strategic product roadmaps, steering the direction of new products, features and improvements based on user feedback and market research.

- Led the quality assurance process for numerous product releases, ensuring software met rigorous functionality, reliability, and user experience standards.- Collaborating with development teams on feature specification and design, translating user needs and technical opportunities into tangible product enhancements.- Authoring technical documentation for user guidance and internal training.- Managing the Beta Team, coordinating testing phases to inform product improvements and release readiness.

I led the creative direction and project execution for a client roster that included TATA, The PGA, Nacue, Google Campus, and Canon. My role drove the company's success in the competitive visual content industry. - Cultivating a diverse client base through strategic marketing and relationship-building has resulted in significant business growth and an expanded portfolio of multinational corporations, startups, and social enterprises.- Leading negotiations and setting project parameters, ensuring all client expectations were met or exceeded, maintaining high satisfaction rates and fostering repeat business.- Orchestrating the production of a wide range of media projects, from videography and photography to branding, graphic design, and motion graphics, delivering creative and unique solutions tailored to each client's specific needs.

I delivered high-quality sound for live performances, enhancing audience and artist experiences. My role covered a broad spectrum, from intimate pubs and local venues to large-scale outdoor festivals, musicals in theatres and tours at sold-out Academy Music Group venues. Key responsibilities included: - Engineering FOH and monitors for 100s of live events. - Driving concert attendance and engagement through effective digital and social media marketing. - Forging strong working relationships with artists of all sizes.- Running my private studio commercially for recording and mixing, alongside managing the school's studio as a profitable venture.- Undertaking freelance production work in commercial studios and location recording for orchestras, choirs, big bands, and live performances.

As the A Level Music Technology lead, I was responsible for the comprehensive development and execution of the course curriculum, aligning educational content, real-world application and industry standards with student aspirations.- Designing and implementing a dynamic syllabus that covers the essentials of music technology, including composition, recording, production, and mixing, ensuring a blend of theoretical knowledge and practical application.- Conducting engaging lessons paired with hands-on workshops, facilitating student engagement and fostering a conducive learning environment for creativity and technical skill development.- Offering personalised support to students and addressing individual learning needs and goals significantly contributed to student success rates and satisfaction.

I reshaped the school's visual brand identity and content marketing, improving brand cohesion and awareness across all channels. - Led the redevelopment and implementation of new brand collateral, including logos, prospectuses, press documents, and stationery.- Crafting and executing integrated digital and print marketing strategies, enhancing brand visibility and engagement across platforms.- Collaborating on designing and developing a new website, aligning with the updated brand image and significantly improving user experience and content accessibility.

As a Senior VPA (Music) Technician, I maintained and enhanced the performance arts infrastructure, supporting a dynamic educational and performance environment. - Conducting maintenance, safety checks, and repairs on various musical, electrical and pro audio equipment, ensuring optimal performance and reliability for all school events and programs.- Overseeing budget management, procurement processes, and contract negotiations with external vendors.- Leading the technical direction for stage shows, productions, and events, coordinating technical staff and resources to deliver leading audio-visual experiences.- Installations in recording studios, PA systems, IT network infrastructure, and theatrical lighting, significantly improving the quality and scope of the school's musical and theatrical productions.- Planning and marketing regional, national, and international tours and concerts, expanding the school's cultural footprint and providing students with invaluable real-world performance experience.- Managing technical operations for 100s of events, ensuring high-quality production standards.

In this role, I led the development of the Digital Leaders project, designed to identify and nurture the talents of gifted students in digital creativity and technology. Highlights include:- Spearheading the Digital Leaders initiative, empowering gifted students through mentorship and advanced digital arts and technology projects.- Elevating staff proficiency in the Adobe Creative Suite, sound engineering, lighting design, and rigging, enhancing the team's capability to support a broad range of digital media and arts projects.