Versatile and outcomes-driven tech professional, with a history of delivering scalable growth for start-ups and scale-ups. M-shaped experience in senior roles across Product, Solutions Consulting and Delivery.💡 I have a proven ability to design and deliver tailored, digital solutions, that successfully meet the needs of enterprise level clients, navigating complex stakeholder matrices in the process. I have a track record of supporting commercial teams to close sales and maintain high customer retention rates, through pre and post-sales consultancy.🏗️ I have driven the development of both B2B SaaS and D2C software, using Agile methodologies, and taken them to market. I have experience of leading the entire product development cycle, synthesising business strategy with market insight to define a roadmap and working with designers and engineers to deliver that vision, using quantitative and qualitative data to inform decision-making throughout the process.🚀 I played a key role in the journey of a SaaS start-up, through scale-up, to acquisition and integration into a global enterprise. During that time I successfully launched a Workforce Management Software business line, developed pioneering digital solutions to manual, paper-based processes and designed a roadmap of productisation and delivery optimisation that enabled the company to realise Product Market Fit and growth of 200%. 🤝 In leadership and management roles, I build cohesive, focused and collaborative teams, and look to create an equitable culture that allows every member to thrive.
The Film And Tv Charity
View- Website:
- filmtvcharity.org.uk
- Employees:
- 61
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Service Design LeadThe Film And Tv CharityUnited Kingdom -
Senior Product, Solutions And Delivery Roles | Saas | B2B, D2C | Start-Up, Scale-UpHelping Businesses Achieve Scalable Growth Aug 2024 - PresentLondon Area, United KingdomLooking for a Product, Solutions or Delivery role in a scaling technology business, where my expertise in driving supportable growth through the design and delivery of winning software solutions can have an impact. Multi-skilled generalist and leader, with experience of supporting a business at all points on the journey from seeded start-up through to acquisition and integration into a global enterprise.
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Senior Solutions Consultant / Product ManagerEntertainment Partners Jan 2021 - Jul 2024London, England, United KingdomBespoke role, designed to address specific business challenges preventing further scale of a business line. Role combined Solutions Consulting, Product Management of client facing elements built in the configuration layer of the tech, and Project Management of client software implementations. Part of the leadership group of the delivery function.• Led cross-functional workstreams and designed a roadmap of productisation, standardisation and process optimisation with the goal of… Show more Bespoke role, designed to address specific business challenges preventing further scale of a business line. Role combined Solutions Consulting, Product Management of client facing elements built in the configuration layer of the tech, and Project Management of client software implementations. Part of the leadership group of the delivery function.• Led cross-functional workstreams and designed a roadmap of productisation, standardisation and process optimisation with the goal of achieving scalable growth. • Synthesised quantitative and qualitative data with business goals to define and manage a backlog of updates, ensuring continuous improvement of the product and increased value for clients.• Partnered with Sales and Client Success teams to deliver pre and post sales consultancy and managed client software delivery projects.• Created repeatable processes, playbooks and instilled Agile ways of working.• Leveraged insight gathered through workshops and discovery sessions to develop solutions that successfully delivered desired business outcomes.Key Achievements------------------• Delivered Product Market Fit and scalable growth; business line saw an increase in its client base of 200%, alongside a reduction in client onboarding times by 50% and setup quality issues by in excess of 90%. Reduced the number of support requests and enabled development of repeatable processes within support functions.• Pioneered a standardised approach to digital production crew hiring; wide adoption led to a meaningful impact in the UK TV industry and led to 0% client churn in our target market.• Designed tailored solutions that drove sales to - drove delivery projects for - strategically important enterprise level film and TV studios. Show less -
Technical Product ManagerEntertainment Partners Mar 2020 - Dec 2020London, England, United Kingdom** POP (We Got POP Ltd.) was acquired by Entertainment Partners in March 2020 **Role focused on enabling the business line to operate at greater scale, both in the current target market, and by expanding into new territories and segments.• Oversaw programmes of discovery to gain understanding requirements and pain points of prospects in new segments and territories. • Undertook gap analyses and defined roadmaps to facilitate business expansion into these new… Show more ** POP (We Got POP Ltd.) was acquired by Entertainment Partners in March 2020 **Role focused on enabling the business line to operate at greater scale, both in the current target market, and by expanding into new territories and segments.• Oversaw programmes of discovery to gain understanding requirements and pain points of prospects in new segments and territories. • Undertook gap analyses and defined roadmaps to facilitate business expansion into these new markets.• Worked with designers and engineers, writing specifications and tickets, to enable feature builds.Key Achievements------------------• Developed a feature that automated the client setup process that reduced setup time for client setups from 2.25 hours to 1 hour (55% effort reduction).• Enabled onboarding of 4 new beta clients across new segments and territories. Show less -
Product ManagerPop Jan 2019 - Feb 2020London, England, United Kingdom• Drove the development cycle of B2B SaaS and D2C products, employing Agile methodologies. • Defined a roadmap to deliver product strategy and partnered with design and engineering, creating specifications and tickets, to drive activity during sprints.• Analysed quantitative and qualitative data to inform decision making and prioritisation.• Utilised prototypes and mock-ups and ran tests to validate assumptions. Key Achievements------------------•… Show more • Drove the development cycle of B2B SaaS and D2C products, employing Agile methodologies. • Defined a roadmap to deliver product strategy and partnered with design and engineering, creating specifications and tickets, to drive activity during sprints.• Analysed quantitative and qualitative data to inform decision making and prioritisation.• Utilised prototypes and mock-ups and ran tests to validate assumptions. Key Achievements------------------• Delivered a groundbreaking “Timesheets” solution for capturing hours worked by film and TV crew and calculate gross overtime payments based on a complex union agreement, bridging gap between Workforce Management Software and payroll service. Now the pre-eminent timesheets product in the UK High-end TV space.• Led development of the "Crew Portal," a new B2B/D2C business line, with the goal of being a LinkedIn for film. Subscription service for freelance crew, including MVP job marketplace and an industry insights noticeboard. Show less -
Head Of Production PortalWe Got Pop Ltd Jan 2017 - Dec 2018London, England, United KingdomLeadership position, heading up the launch of FilmTech start-up We Got POP's new business line; film and TV Workforce Management Software. • Defined and executed sales, marketing and support strategies and managed team delivering service. Key Achievements------------------• Successful soft launch of “Production Portal” to the UK film and TV market. Laid foundations for full product launch, post investment round. Currently the market leading WMS platform in UK High-end TV. -
Senior Client SupportWe Got Pop Ltd Aug 2015 - Dec 2016London, United KingdomMulti-faceted role in a technology start-up, combining sales, support, marketing and product. Key Achievements------------------• Played a central role in POP’s pivot to B2B SaaS model, with the launch of the Casting Portal, which revolutionised the UK extras casting industry and is now the most used extras casting technology globally. -
Booker / Extras Casting Agent2020 Casting Aug 2012 - Dec 2014London, United Kingdom -
Head Of Registration2020 Casting 2010 - 2012London, United Kingdom -
Actor / Writer (Credited As Andrew Casey)Freelance 2002 - 2010
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Temporary Receptionist / Office ManagerPicasso Pictures 2004 - 2009London, United Kingdom
Andy Kelly Education Details
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Drama
Frequently Asked Questions about Andy Kelly
What company does Andy Kelly work for?
Andy Kelly works for The Film And Tv Charity
What is Andy Kelly's role at the current company?
Andy Kelly's current role is Service Design Lead.
What schools did Andy Kelly attend?
Andy Kelly attended University Of Hull.
Who are Andy Kelly's colleagues?
Andy Kelly's colleagues are Tom Woodward, Rupert Jones-Lee, Rose Dymock, Louise Benson, Justine Walton, Marcus Ryder, Shelley Keir.
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Andy Kelly
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Andy Kelly
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