Leading our ISV sales strategy initiatives globally.

Helping established and emerging ISVs be more successful in a multi-cloud world by delivering ISV programs for Amazon, Google and Microsoft.

Returning to my technology business development and marketing roots, crafting OfficeLabs messaging and go to market, and driving partner relationships.

Grey Matter Ltd (Grey Matter, Sigma Software Distribution & Cloud Know How) was acquired byWayside Technology Group/CLIMB Global Solutions (Nasdaq WSTG, now CLMB) in November 2020. Sigma was branded as Climb in July 2021 and Grey Matter was launched in North America in 2022. I grew revenue by 13% and EBITDA by 30% from calendar year 2020 to 2021 alongside managing the post-acquisition changes and ongoing staff well-being due to COVID.

Driving the sales and marketing strategy and execution of our reseller, distribution and the investment in building a professional services business - focussing on developers, ISVs, SIs and technical led customers, resellers of all types, tier 2 and 3 specialist software vendors, and 'niche within tier 1' vendors. I grew turnover by a further 52% and EBITDA by 39% and headcount to 120

Group MD for Grey Matter and Sigma Software Distribution, driving Group sales and marketing strategy and large vendor acquisition, including securing agreements with Intel, ManageEngine (Zoho), SAP - and agreements with Microsoft for direct and indirect CSP (Microsoft Cloud) - GBP and Euro tenants - and for SPLA licensing, specifically because of our ISV focus. I grew turnover by 119% and EBITDA by 111%

Led Grey Matter and continued to lead the Microsoft relationship and ISV sales and marketing programs which eventually led to UK, Ireland and Rest of World exclusive agreements for Microsoft ISV licensing and Mapping Licensing

Ran the marketing department and overall responsible for deepening the relationship with Microsoft such that they saw us as the primary partner to target developers and ISVs

Advised ISVs such as the then Sun Microsystems, BEA Systems, Oracle and Rational on their marketing to technical and developer customers

Provided consulting to various Microsoft channel partners on their marketing to technical and developer customers

Ran an EMEA team and in-country based v-team driving developer/ISV and platform marketing, programmes and events EMEA-wide, including MSDN and the TechEd annual conference to 7,000 technical attendees, and content to drive local campaigns

Ran the developer/ISV and platform marketing team, programmes and events (including presenting) for Microsoft UK. Managed UK relationships with other developer tool ISVs

Product Managed and launched Windows 3.0 followed by Visual Basic, other developer tools and the Microsoft Developer Network (MSDN). Gave joint product presentations with Bill Gates when visiting the UK

Providing technical support for Microsoft developer tools and developer platforms - BASIC, C/C++, Pascal, Fortran, COBOL, MASM, MS-DOS, OS/2 and Windows

Started an ISV with two others to developer administrative software for schools and colleges, in Prospero Pascal and Microsoft C. Ported it to Windows 2.0. Also gained an HNC in Computer Studies from Reading College of Technology in 1987