As the CEO of QPASA MEDIA since its inception in the summer of 2017, I have been instrumental in positioning qpasa.com as one of the most influential Spanish-language media platforms in Canada, Latin America, and the USA. Through the application of cutting-edge brand positioning strategies, SEO, and SEM, we have transformed a startup into a digital media powerhouse, now attracting over 40 million visitors per month and reaching an impressive 2 million followers across various platforms. Our content generates 300 million impressions monthly, making us a key player in the Hispanic media landscape.In addition to our digital success, I have led QPASA MEDIA's marketing agency, fostering partnerships with leading brands and executing highly effective Below-The-Line (BTL) advertising campaigns. These collaborations have allowed us to exceed expectations, building creative campaigns that resonate with diverse audiences and further solidifying our reputation as an industry leader in both content creation and marketing.

I held the position of Senior Product Designer, where I contributed to the design and development of the Avion Rewards program's web app. My work involved collaborating with multiple departments to conduct comprehensive user research and testing, which informed the design process. I focused on creating a seamless, engaging user experience that boosted customer satisfaction and loyalty. Through iterative design processes, I optimized the web app’s user interface, ensuring it was both visually appealing and highly functional, meeting the expectations of a diverse user base."

As a UX Architect at Sunlife Financial, I was responsible for leading the complete redesign of the Mutual Funds platform, driving innovation and enhancing user experience through Agile methodologies. In this role, I worked closely with cross-functional teams, including developers and stakeholders, to ensure that business objectives aligned with user needs. I conducted extensive user research with financial advisors, gaining valuable insights to modernize the platform. This involved streamlining workflows, improving accessibility, and enhancing overall system performance to deliver a more intuitive, user-centric solution that met the evolving needs of both internal teams and clients.

• This role tackled numerous projects centered either on designing artifacts for next generation software products (e.g. user workflows, interaction patterns, low & high fidelity mockups, demos and other graphical elements for user interfaces) or creating artifacts for communications needs across the software Labs in Canada (e.g. web banners, graphics & videos for internal events / conferences / customer visits, mobile app interface designs, etc.).• I worked in different teams and different projects, one of the most outstanding project was the landing page for (Enterprise Design Thinking for academic purposes) focusing on university students where I did the research, creation of personas, user flow, user testing, wireframes and prototype• At the time of research and ideation I use EDT, (Enterprise design thinking) where I got the badge of Practitioner. This framework that aligns multi-disciplinary teams around the real needs of their users. When teams apply these scalable methods, they can move faster and deliver differentiated outcomes repeatedly.Tools: Sketch, Adobe XD, InVision, Photoshop, Illustrator, After Effects, Premiere, Wordpress

• Responsible for the user experience and visual design of the College foundation platform, and creation of interactive content, as well as developing some content and graphic design.• Wireframing and prototyping of the website.• User testing with college employees and student volunteers. • Developing strategies to drive online traffic organically to the donor’s website of Mohawk College utilizing a range of techniques including paid search, SEO and PPCTools: Sketch, Axure, Wordpress, Photoshop, IllustratorDigital MarketingDeveloping strategies to drive online traffic organically to the donors website of Mohawk College utilizing a range of techniques including paid search, SEO and PPC

In this position, I was product owner and I designed and prototyped the companies application where It had an integration with Deezer.• Digital Content Management.• Managing online brand to raise brand awareness• Project Management• Developing of Digital marketing strategies• Developing and managing digital marketing campaigns.• Overseeing the social media strategy of the companyTools: Sketch, Adobe XD, InVision, Photoshop, Illustrator, After Effects, Premiere, Wordpress,