Passionate about data and using data effectively. I have a particular focus on using data to drive Marketing activity that improves business performance.With over a decade in roles defining and delivering Campaign management and marketing automation solutions in Telecommunications, Airline and retail I focus on integrating technology that makes marketing easier and enables better decision making.As a systems thinker I bridge the gap between Marketing, IT and vendors to make the most of current and proposed future solutions. Without losing sight of the true cost and impact of what the goal is trying to achieve.My goal is to continue to build and execute smart marketing activities that acquire, grow and retain customers through capturing and leveraging information.My specialties include:• Marketing Automation and Campaign Management• IBM Campaign (Unica), IBM Watson Campaign Automation (aka IBM Marketing Cloud or Silverpop), Watson Customer Experience Analytics (CXA), IBM Tealeaf, IBM UBX, Pega Systems (Chordiant), Adobe Campaign• Customer value management• Multi-channel campaign execution• High performing team management• Fast thinking and flexible solutions delivery• Trusted and respected vendor management