Andrew Marsden Email & Phone Number

Auckland, New Zealand

Imagine if you could move beyond guesswork to address your most important business problems. With over 25 years’ experience, Datamine is a leading analytics consultancy dedicated to connecting and empowering people to benefit from data analytics every day. Our team creates addictive analytics experiences with a focus on collaboration, innovation and pragmatic excellence.My role is to lead the business in helping our clients select, implement, enhance and leverage their Marketing Automation solutions. Making the most of often tight budgets in a rapidly changing and evolving environments.

Auckland, New Zealand

New Zealand

The Digital SIG Committee's mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice digital marketing.

Responsible for the delivery of a transformation program to create a Business Intelligence Competency Centre (BICC) within Finance.The role revolves around the creation and delivery of the strategy and roadmap for delivery of a BICC with a core focus on the proactive management of information to drive, improve and optimise decisions and performance across the business.Key deliverables include:* High quality centralised reporting & analysis* Improved governance, visibility & agility and driving an information culture* Reduced operational costs through increased efficiency and smarter delivery* Cross functional partnering* Creation of world class self service & insight generation* Leveraging global best practice

Auckland, New Zealand

To lead and develop the Marketing analytics team to maximise the understanding of the customer base to drive revenue growth and reduce churn through advanced analytics and campaign evaluation.To drive customer data strategy throughout the organisation, influencing the roadmap for Business Intelligence and data warehouse strategy to deliver the long term analytics strategy.

Auckland

To lead the Marketing analytics and campaign operations team and environment to maximise the capability, performance and direction of the direct marketing.