I am the founder and Chief Executive of Firetail, a strategy consulting firm based in London that works around the world with organisations dedicated to social progress. I have spent my career working with people trying to make a positive difference to society. Over the years, I have worked with senior leaders at the Bill and Melinda Gates Foundation, the United Nations, the Royal Society, the International Science Council, Malaria No More, the Queen's Commonwealth Trust, Comic Relief, the Royal Society of Chemistry and Anthony Nolan, among many others. I also work as an advisor to start-ups and social ventures.Before starting Firetail, I was Head of Strategy for Cancer Research UK, where I ran the Strategy Unit and Consumer Insight teams, covering fundraising, marketing and public engagement for the UKʼs largest charity.