Andy Myers Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Freelance data analytics consulting

New York, Ny, Us

Built a data driven framework, including defining key metrics of success, reporting and strategic segmentations, to understand WeWork’s rapidly growing member base and influence growth marketing effortsImplemented and taught the team SAS language software and integration with other coding languages

Purchase, Ny, Us

Managed all North American retail analytics including team in NY and supervised and coached a team in IndiaIntegral to increasing NAM Merchant revenue 38% to $7.8M in 2017 and 67% to $13M in 2018Won an innovation award for a Price Sensitivity Segmentation product that applies SKU-type analytics to Mastercard transaction data

Purchase, Ny, Us

Established Retail & Commerce Analytics Consulting Services following 5one’s integration into Mastercard AdvisorsPioneered market-leading 360 degree Customer View solution to prove the value of synthesizing clients’ SKU-level data with Mastercard transaction dataWorking with a wide range of big-name clients in retail, travel, grocery, services, media & entertainment across traditional, ecommerce and emerging IoT channelsWinner of best North American consulting project for Barnes & Noble basket missions & store clustering analysis

Purchase, Ny, Us

Prior to 5one's Integration into MastercardAnalytics lead for 5one’s North American team, including Value and Lifestyle segmentations for Holt Renfrew and Basket Missions for Mid-Atlantic Convenience storesProvided advanced support around customer engagement and behavioral value to 5one’s team in South Africa working with leading grocer Pick’n’Pay

Purchase, Ny, Us

Prior to 5one's integration into MastercardEmbedded at Saks Fifth Avenue aiding the implementation of a 5one led, data driven, customer centric marketing strategyDeveloped and implemented 5one’s customer segmentations, conducted in-depth SKU-level category analyses and created predictive models for more personalized targeted marketing campaigns

London, London, Gb

Part of the team that launched British Gas, the UK’s largest services provider, into the Nectar loyalty program. Developed and tracked key KPIs such as sign-up and engagement, helped with the British Gas inclusion into Nectar coalition campaigns and built predictive models to attract new Nectar customers

London, London, Gb

As the sole Rewards analyst, overhauled how Nectar internally reported on loyalty points redemption. Developed segmentations to give insight into customers’ points usage and reports to track these behaviors for clients such as Sainsbury’s, Argos and HomebaseLed the implementation of Tableau Business Intelligence software across the business. Developed best practices, report templates and training for analytics teamMentor for graduate analysts

London, London, Gb

Rotated through Marketing, B2B & BP client teams as part of the graduate scheme