Andy Pearson Email & Phone Number

Swansea, United Kingdom

I expertly use bilingual media engagement, content creation, digital & internal comms to help position the council as the lead agency in improving the city. I'm a key player in comms for the city's £1bn regeneration programme & large-scale public events. I'm central to crisis/change comms & our powerful Covid response. I excel in collaborative working - face-to-face & remote - & in using innovative approaches. I advise others on comms & engagement issues (incl writing, editing, photography &… Show more I expertly use bilingual media engagement, content creation, digital & internal comms to help position the council as the lead agency in improving the city. I'm a key player in comms for the city's £1bn regeneration programme & large-scale public events. I'm central to crisis/change comms & our powerful Covid response. I excel in collaborative working - face-to-face & remote - & in using innovative approaches. I advise others on comms & engagement issues (incl writing, editing, photography & video for varied audiences), arrange media events, write copy, take photos & create short social media videos. Key audiences: Council staff & associates, business, public, community, senior politicians.Typical annual output & effectiveness• Press releases/web stories researched, written, disseminated: 135 (incl Economic Regen, Culture & Tourism). Successful releases - 98%. Media hits - 400+.• Media responses - 70 inquiries (90% positive or balanced pieces of coverage).• Social media: Contribute heavily to corporate channels. LinkedIn (Page totals – 13k page views, 4.6k unique users); Facebook (Monthly – 4.3k page views, 130k post reach, 51.7k post engagement, 30.4k video views, 27k followers); Twitter (Monthly – 327k impressions, 24.5k visits, 1.1k mentions, 52k followers); Insta (6.6k followers)Ongoing consultancy to colleagues includes: Coaching for - & editing of - internal & external written material. Public & stakeholder engagement plans & activity for regen, culture & climate emergency projects.Recent CIPR training:Social Storytelling, Video Storytelling, Stakeholder Engagement, Accessible Digital Comms, PR Measurement, Ethics, Change Comms, Purpose Driven Brands, Fake News, Behavioural Science in Comms, Crisis Communication in a Social Media Age, Building Resilience, Integrated Campaigns, Covid.I spent 2016-17 helping to drive comms & engagement for major workplace change. Show less

United Kingdom

Bar worker & supervisor (Casual) - nCompass Group, Swansea City AFC & FestivalsOperating bar as part of a matchday team in fast-paced hospitality lounges and retail kiosks at Swansea.Com Stadium, managed by Compass Group. Stock checking, cellar management, supervising small bar teams, pulling pints, serving shorts, cans, bottles, soft drinks, serving hot and cold snacks, glass cleaning, recycling, operating tills, using app ordering service, offering advice on drinks, operating in an… Show more Bar worker & supervisor (Casual) - nCompass Group, Swansea City AFC & FestivalsOperating bar as part of a matchday team in fast-paced hospitality lounges and retail kiosks at Swansea.Com Stadium, managed by Compass Group. Stock checking, cellar management, supervising small bar teams, pulling pints, serving shorts, cans, bottles, soft drinks, serving hot and cold snacks, glass cleaning, recycling, operating tills, using app ordering service, offering advice on drinks, operating in an engaging, professional manner with customers. Shifts 8-9 hours.Working in fast-paced music festival settings at Singleton Park Swansea - football fan park, music concerts. Via Verve Hospitality & The Waiting Game agency.Supervisor: Welsh Cider Bar at Green Man Festival, Wales, 2022 & 23. Bar work, major music concerts, Swansea.com Stadium, 2022 & 23.Institute of Hospitality certificates in place to July 2024 - Food Allergens, Food Safety Level 2; Health & Safety Level 2; Licensing & Social Responsibility Eng, Wales, Scot; Coronavirus - Cleaning & Hygiene, Looking After Your Customer, Personal Protection, Preparing To Reopen, Service After Lockdown, Staying Safe, Takeaways & Deliveries, Your Wellbeing. Show less

Carmarthen, Wales

I expertly engaged with communities, stakeholders and staff across a large geographical area. I spread news of the first Dyfed-Powys Police and Crime Commissioner. Key roles: Advising/coaching staff on comms issues and skills including writing for varied audiences. Setting up office's comms function from scratch, proactive and reactive media comms, two-way digital and face-to-face engagement, public events, two bilingual websites. Results: Massive positive media coverage, engaging virtual and… Show more I expertly engaged with communities, stakeholders and staff across a large geographical area. I spread news of the first Dyfed-Powys Police and Crime Commissioner. Key roles: Advising/coaching staff on comms issues and skills including writing for varied audiences. Setting up office's comms function from scratch, proactive and reactive media comms, two-way digital and face-to-face engagement, public events, two bilingual websites. Results: Massive positive media coverage, engaging virtual and real-life conversations, high-profile Commissioner, user-friendly websites. Key audiences: Public, business, staff. Show less

Cardiff, Wales

Strategic, tactical and practical PR (traditional & online), communications & stakeholder engagement services. Guiding and coaching clients in comms startegies and tactics including the written word. Key clients included: IoD, Swansea Business Club, Cardiff Met Uni, Peter's Pies, British Speedway Grand Prix.

Swansea, Wales

Supplier of practical, results-driven PR, communications and editorial services to SMEs and public sector. Coaching and tutoring in comms tactics and skills including writing for mass audiences. Branch committee launch member: Federation of Small Businesses.Roles included:Swansea Council - Apr 2006 - March 2010 - PR & Editorial Services - Dealt with media inquiries. Arranged & hosted press visits, managed media operation for Education dept, sourced, wrote & issued press… Show more Supplier of practical, results-driven PR, communications and editorial services to SMEs and public sector. Coaching and tutoring in comms tactics and skills including writing for mass audiences. Branch committee launch member: Federation of Small Businesses.Roles included:Swansea Council - Apr 2006 - March 2010 - PR & Editorial Services - Dealt with media inquiries. Arranged & hosted press visits, managed media operation for Education dept, sourced, wrote & issued press releases, assisted with editing & managing bimonthly council newspaper & staff magazine, wrote daily website updates.Scarlets Rugby - Aug 2007-Sept 2009 - PR & editorial services - Dealt with media inquiries from throughout the rugby union world. Arranged & hosted press conferences, managed matchday media operation, sourced, wrote & issued press releases, edited & managed matchday programme & quarterly magazine, wrote daily website updates.Neath Port Talbot County Borough Council - Oct 2006-Sept 2007 - managed & edited public sector partners quarterly newspaper.Faces of Stradey Park - 2007-08 authored, project managed and publicised commercially available book to mark final season of world-famous rugby ground. Cool Cymru Collection - 2006-07 project managed, authored and publicised commercially available book for the benefit of the Children's Hospital of Wales. Show less

Managed journalism team in production of award-winning weekly newspaper. Trained journalists in writing, editing and publication design.

Swansea, Uk

Produced features pages, sections and specials. Managed team of six journalists and numerous freelance contributors. Trained journalists in writing, editing and publication design.

A Levels, English, French

Activities and Societies: Football player (college, Upperthong SC); Cricket player (Scholes CC) A levels - English, Maths, French, General.

O Levels, 8 Subjects

Activities and Societies: Football player (school, Upperthong SC, Thongsbridge Albion FC), Cricket player (school, Scholes CC) O Levels