Associate Director, Project Management, Data Strategy And Production
CurrentLead a multidisciplinary team of project managers, digital producers, data analysts, advertising strategists, and front-end developers. Provide strategic direction, oversee project execution, facilitate internal collaboration, and manage vendor relationships to deliver digital communications projects across various channels.Drive data analytics initiatives, encompassing collection, analysis, visualization, and automated reporting. Utilize user behavior metrics to drive website personalization and marketing strategies.Develop and manage measurement frameworks to align key performance indicators with communications, marketing, and advertising objectives.Create and execute digital strategic plans and budgets to achieve institutional goals, including website enhancements, Salesforce Marketing Cloud integration, data management, advertising campaigns, and website maintenance.Implement and manage a cloud-based project management platform, enhancing team efficiency and project oversight for a large communications team.Spearhead interactive data visualization strategies in collaboration with designers, developers, and internal stakeholders to enhance user engagement and insights.