Andy Rasico Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wisconsin, United States

Circa was acquired by Mitratech in 2023. My new role on the marketing operations team focuses primarily on analytics, reporting, and business intelligence for all product lines, as well as supporting the Marketing Tech Stack and automation platforms.

Milwaukee, Wi

I focus primarily on marketing operations, assisting the larger marketing team with meeting their goals. I have a thorough understanding of demand generation and customer lifecycles, marketing automation technology, segmentation, analytics and reporting, and proving ROI. My specialty lies with streamlining marketing technology to increase efficiencies and metric visibility for all associated parties, including leadership teams. I have nearly a decade of experience using HubSpot and Pardot with ongoing certifications. Circa helps companies accelerate their success by building more diverse, innovative and high-performing teams. A robust portfolio of Saas-based solutions and unparalleled industry expertise gives organizations the tools and knowledge they need to radically change how they approach talent acquisition, workforce recruiting, and OFCCP compliance management.

Milwaukee, Wisconsin, United States

Rapid Defense provides self-defense training to responsible citizens in Wisconsin and the surrounding region. The company was created in December 2020 with the mission of helping people rapidly defend their life and liberty. We work with top tier instructors to provide classes for all skill levels and teach using a performance-based model that aims to make you better by the end of the day, rather than force you to meet an arbitrary standard. RD also supplies gear and acts as a consultant for people seeking the right equipment and knowledge in their self-defense journey.

Waukesha, Wi

I was one of two marketing managers who oversaw iCOMBAT Laser Tag retail locations, which provide services for both civilian entertainment and professional law enforcement training. This job was an expansion of my role as the Marketing Manager for Universal Electronics, Inc. These new and original locations saw profit and expansion typically within 12-16 months after opening, surpassing ownership goals and expectations. Two locations were opened during my tenure.- Created and executed marketing strategies for branch openings and beyond- Planned and bought media for various local ad campaigns- Implemented social media and digital advertising, exceeding PPC goals monthly- Managed marketing budgets for multiple locations- Wrote and distributed PR- Created content for websites and social media, leading to record traffic and engagement - Coordinated charity events and community partnerships

Whitewater, Wi

During my time with the company I oversaw the marketing strategy for multiple laser tag brands, which contributed to world-wide expansion and multi-million dollar growth. The different lines of equipment developed serviced the entertainment industry as well as professional law enforcement training. I traveled globally to assist in the set up and service of the equipment, which included various police training events. My marketing efforts directly lead to all-time highs in website traffic, social media engagement, and customer longevity. - Researched, planned, and executed annual marketing strategy- Managed digital advertising on Google and social media- Drafted copy and implemented ad campaigns for radio, digital platforms, and print- Wrote and distributed PR for all brands- Directed social media strategy and content creation- Developed partner network around the globe- Designed artwork for all products (packaging, promotional materials, websites)- Created comprehensive instructional materials (print and digital)- Maintained website content and public product information- Collaborated with distributors to enforce branding regulations- Coordinated public appearances of brands through trade shows and demonstrations

Lake Geneva, Wi

I worked with a diverse team to execute an annual marketing plan for 5 hotel/resort properties.- Researched target markets/media for international expansion- Wrote copy and designed layouts for advertisements and web content- Planned and maintained media buys- Coordinated events and trade shows- Created several advertising campaigns that met revenue goals- Designed promotional videos, podcasts, and slideshows

Usa

As the Deputy Director of logistics for this national, professional paintball league, I traveled the country to 5 events a year and worked with a multinational team to put on the events. The league was the largest in the world with over 10,000 players and 40,000 spectators attending each season. The job included:- Pre-event planning- Vendor coordination- Construction of venue (playing fields, traffic/parking, vendors, etc)- Electrical and generator mapping/setup- Deconstruction and freight of league supplies and vehicles- Player and spectator safety enforcement, security- Event operations (ticketing, rules disputes, weather adjustments, staffing, etc)The main duty of my position was to ensure that the events ran smoothly over the course of the week. During my tenure with the league, it grew by about 15% and culminated with the largest event the industry has ever seen (World Cup in Orlando, 2006).

Advertising Major, Marketing Minor, Advertising

Activities and Societies: Whitewater Advertising Association, Residence Hall Assocation, Leadership Involvement Team, Welcome Team for new.

General Education