I empower influencers, celebrities, athletes and thought leaders to launch and run 8-figure brands.

● Executed national research project for Eventbrite.com on social event user experience with 7,500+ Eventbrite users.● Presented findings to Eventbrite stakeholders, at international scientific conferences, and on Psychology Today. ● Project manager for Qualtrics survey research for scientific studies with 10,000+ responses across three countries. ● Conducted user experience research on library patrons; results led to new in-library cafe based on user feedback.● Led psychophysiological ethnographic research using Garmin wearables, presented findings at international conference (IPPA).

● Surveyed/interviewed users to optimize design of mental wellness tools for parents and teens.● Directed press efforts for the first-ever animated series on suicide prevention, My Life is Worth Living, that was featured in USA Today, Teen Vogue, The Hill, Fox News, ABC, and other local media outlets.

● Performed over 100 in-depth-interviews (IDIs) with high-profile podcast guests.● Podcast mentioned by New York Times, Fox Business, ABC News, and other publications nationally.● Podcast has had over 86,000 downloads and Instagram has over 17,000 followers (see www.instagram.com/morehappylife).● Guest speaker for city libraries, men’s groups, podcasts, church groups, popular YouTube channels, and nationally broadcast television stations.

● Conducted qualitative UX persona research with focus groups, informing the design & branding of app/website.● Executed a digital marketing strategy, integrating user feedback to optimize app features for user journey.● Created company marketing strategy from scratch. ● Directed original brand creation (chose name & directed graphic designer in logo mark design).● Grew email subscriber list from 0 to 30,000+ with automated welcome email drip campaigns.● Built and launched search-engine-optimized website.● Managed content team to populate blog with quality articles on subject matter.● Launched and grew Instagram account from 0 to 1800+ followers.

● Worked with Senior VP of Sales on Affiliate Pilot Program connecting social media influencers to distributors. ● Directed 1000 Words speakers series, to attract social media influencers to deliver TED-like speeches to broaden brand affinity on social media and inspire young entrepreneurs and wellness advocates alike.● Created Social Selling model for wellness advocates to use social media to succeed in digital business.● Pitched and ran pilot for personality-based Machine-Learning-enhanced digital social prospecting tool.

● Analytics SME for 300+ websites, translating user behavior for UX and product development teams.● SME for Adobe Analytics, Data Warehouse, Google Analytics 360, Google Data Studio.● Trained South East Asia markets on Adobe Analytics.● Managed analytic clickstream data tagging (DTM / GTM) for Nu Skin apps.● Managed global transition from Adobe Analytics to Google Analytics 360.● Trained global markets on Google Analytics 360, Google Data Studio.● Won Nu Skin YouRev Q4 2017 idea challenge ($3000 prize) for digital affiliate program.

● Launched a blog at the end of 2014 and generated over 6.4 million page views, promoting it to my Facebook page with 533,000+ followers with over 2 million organic impressions on peak weeks (765k on average weeks). ● I curated the most popular content for the LDS niche and promoted it on my Facebook page driving millions of views, comments and interactions each week. ● Generated 22 million ad impressions. ● Executed paid promotions to my audience for Mormon.org, LDS Living and other brands. ● Sent weekly email newsletter to 10,000+ email subscribers. (25% overall open rate).

● Used BuzzSumo / Google Analytics to create top-content reshare social media strategy.● Grew Facebook page from 11,000 to 85,000+ page likes. ● Optimized Google Adsense, generating over $65,000 in ad revenue (43MM+ ad impressions). ● Built new ad management system back-end for Meridian Magazine display advertising. ● Managed sales, fulfillment and performance reporting for all digital advertising.

● Directed marketing efforts in content marketing, affiliate marketing and display ads. ● Drove over $350,000 in sales. ● $10,000+ retail product launch (day one). ● Generated 3737 eCommerce retail product orders (5275 items sold). ● Launched educational content marketing strategy to nurture weekly email subscriber list.● Project manager for all contracted employees: content creator, customer support rep, accountant, shipping.

Built and search-engine-optimized business websites for optimal mobile and desktop user experience.

● Managed 100+ SEO and PPC and Google Maps clients. ● Executed organic keyword research of over a half-billion search engine queries.● Performed in-depth in-code website search-engine usability analyses. ● Optimized hundreds of websites for Google search and usability tests. ● Formulated long-term search-marketing strategies for businesses. ● Optimized Google Maps listings for local brick-and-mortar businesses.

Direct B2B sales and marketing of SaaS.

● Developed the first web-standardized version of the Implicit Association Test (IAT) used by Stanford University, OSU, FSU, MSU, ASU and 23 other universities worldwide. ● Research using my IAT has been published in the Journal of Mindfulness (see publications below). ● Instructed professors, grad students, and corporate executives in the design of their academic or business research using Qualtrics. ● Co-developed a Stroop Effect psychological measure template used for a University of Michigan master’s thesis. ● Designed survey templates (CSS and HTML) for Harvard, Yale, Stanford, MIT, UPenn (Wharton), ESPN, Verizon, Weather.com and others.

● Assisted three different professors in the collection of data for academic research to be published in major journals. ● Presented research findings in multiple academic conferences.

● 3 Years of summer sales experience.● Team Generated over $420,000 in 4 months.● Personally generated over $60,000 in 4 months.

Taught Spanish to missionaries preparing for voluntary service.