Andy Proctor Email & Phone Number

Salt Lake City, Ut, Us

Provo, Utah, United States

I empower influencers, celebrities, athletes and thought leaders to launch and run 8-figure brands.

Provo, Utah, United States

● Executed national research project for Eventbrite.com on social event user experience with 7,500+ Eventbrite users.● Presented findings to Eventbrite stakeholders, at international scientific conferences, and on Psychology Today. ● Project manager for Qualtrics survey research for scientific studies with 10,000+ responses across three countries. ● Conducted user experience research on library patrons; results led to new in-library cafe based on user feedback.● Led psychophysiological ethnographic research using Garmin wearables, presented findings at international conference (IPPA).

Provo, Utah, United States

Pleasant Grove, Utah, United States

● Surveyed/interviewed users to optimize design of mental wellness tools for parents and teens.● Directed press efforts for the first-ever animated series on suicide prevention, My Life is Worth Living, that was featured in USA Today, Teen Vogue, The Hill, Fox News, ABC, and other local media outlets.

Lehi, Utah, United States

● Performed over 100 in-depth-interviews (IDIs) with high-profile podcast guests.● Podcast mentioned by New York Times, Fox Business, ABC News, and other publications nationally.● Podcast has had over 86,000 downloads and Instagram has over 17,000 followers (see www.instagram.com/morehappylife).● Guest speaker for city libraries, men’s groups, podcasts, church groups, popular YouTube channels, and nationally broadcast television stations.

Lehi, Utah, United States

● Conducted qualitative UX persona research with focus groups, informing the design & branding of app/website.● Executed a digital marketing strategy, integrating user feedback to optimize app features for user journey.● Created company marketing strategy from scratch. ● Directed original brand creation (chose name & directed graphic designer in logo mark design).● Grew email subscriber list from 0 to 30,000+ with automated welcome email drip campaigns.● Built and launched search-engine-optimized website.● Managed content team to populate blog with quality articles on subject matter.● Launched and grew Instagram account from 0 to 1800+ followers.

Provo, Utah Area

● Worked with Senior VP of Sales on Affiliate Pilot Program connecting social media influencers to distributors. ● Directed 1000 Words speakers series, to attract social media influencers to deliver TED-like speeches to broaden brand affinity on social media and inspire young entrepreneurs and wellness advocates alike.● Created Social Selling model for wellness advocates to use social media to succeed in digital business.● Pitched and ran pilot for personality-based Machine-Learning-enhanced digital social prospecting tool.

Provo, Utah, United States

● Analytics SME for 300+ websites, translating user behavior for UX and product development teams.● SME for Adobe Analytics, Data Warehouse, Google Analytics 360, Google Data Studio.● Trained South East Asia markets on Adobe Analytics.● Managed analytic clickstream data tagging (DTM / GTM) for Nu Skin apps.● Managed global transition from Adobe Analytics to Google Analytics 360.● Trained global markets on Google Analytics 360, Google Data Studio.● Won Nu Skin YouRev Q4 2017 idea challenge ($3000 prize) for digital affiliate program.

Orange County, California Area

● Launched a blog at the end of 2014 and generated over 6.4 million page views, promoting it to my Facebook page with 533,000+ followers with over 2 million organic impressions on peak weeks (765k on average weeks). ● I curated the most popular content for the LDS niche and promoted it on my Facebook page driving millions of views, comments and interactions each week. ● Generated 22 million ad impressions. ● Executed paid promotions to my audience for Mormon.org, LDS Living and other brands. ● Sent weekly email newsletter to 10,000+ email subscribers. (25% overall open rate).

Provo, Utah Area

● Used BuzzSumo / Google Analytics to create top-content reshare social media strategy.● Grew Facebook page from 11,000 to 85,000+ page likes. ● Optimized Google Adsense, generating over $65,000 in ad revenue (43MM+ ad impressions). ● Built new ad management system back-end for Meridian Magazine display advertising. ● Managed sales, fulfillment and performance reporting for all digital advertising.

Provo, Utah Area

● Directed marketing efforts in content marketing, affiliate marketing and display ads. ● Drove over $350,000 in sales. ● $10,000+ retail product launch (day one). ● Generated 3737 eCommerce retail product orders (5275 items sold). ● Launched educational content marketing strategy to nurture weekly email subscriber list.● Project manager for all contracted employees: content creator, customer support rep, accountant, shipping.

Provo, Utah Area

Built and search-engine-optimized business websites for optimal mobile and desktop user experience.

American Fork, Utah Area

● Managed 100+ SEO and PPC and Google Maps clients. ● Executed organic keyword research of over a half-billion search engine queries.● Performed in-depth in-code website search-engine usability analyses. ● Optimized hundreds of websites for Google search and usability tests. ● Formulated long-term search-marketing strategies for businesses. ● Optimized Google Maps listings for local brick-and-mortar businesses.

Direct B2B sales and marketing of SaaS.

Provo, Utah Area

● Developed the first web-standardized version of the Implicit Association Test (IAT) used by Stanford University, OSU, FSU, MSU, ASU and 23 other universities worldwide. ● Research using my IAT has been published in the Journal of Mindfulness (see publications below). ● Instructed professors, grad students, and corporate executives in the design of their academic or business research using Qualtrics. ● Co-developed a Stroop Effect psychological measure template used for a University of Michigan master’s thesis. ● Designed survey templates (CSS and HTML) for Harvard, Yale, Stanford, MIT, UPenn (Wharton), ESPN, Verizon, Weather.com and others.

● Assisted three different professors in the collection of data for academic research to be published in major journals. ● Presented research findings in multiple academic conferences.

● 3 Years of summer sales experience.● Team Generated over $420,000 in 4 months.● Personally generated over $60,000 in 4 months.

Provo, Utah Area

Taught Spanish to missionaries preparing for voluntary service.

Doctor Of Philosophy - Ph.D., Social & Health Psychology

Activities and Societies: For my dissertation research, I am studying how factors of social connection impact the body as measured.

Bachelor Of Science (B.S.), Psychology

Coursework included applied social psychology, organizational psychology, human cognition, psychological statistics, personality theory.