Director, Marketing - Digital Office Division
Santa Clara, California, Us
Led a team responsible for marketing strategy and tactics, brand management, segmentation and OEM relationships to drive Intel’s business computing products. Worked closely with geography sales teams to drive local marketing campaigns.Key Achievements:• Restructured and eliminated 40% of cost in the product marketing organization yet maintained productivity and hit deliverables over the following 2.5 years • Developed a new marketing and brand strategy, dramatically simplifying Intel’s message, which was later adopted by the entire corporation• Conceptualized and managed the world-wide launch of several new Intel products – including press interviews, sales force training, aligned messages and coordinated OEM product availability• Devised a creative global marketing campaign during the 2008 recession showcasing cost benefits of refreshing PCs - resulting in a 20% increase in sales over target