You can only make good quality decisions if you use high quality data and information to support those decisions. I have worked for most of my career to improve the quality of the data collected at sea in the UK on seabirds and cetaceans in the public sector, and am doing the same now in the private sector through HiDef Aerial Surveying Limited. I took over as Managing Director of a company turning over just over £1m and barely making a profit. Since then we have more than trebled our turnover in our last financial year and set to nearly double that turnover and make a healthy profit we can re-invest in the company.Specialities: Management of a SME, including chairing the board of directors, financial management, client management, tendering, managing overheads etc.Design and implementation of seabird and cetacean surveys using modern digital aerial video techniquesMonitoring and surveillance of seabirds and cetaceansTraining in visual seabird and cetacean survey from ships and aircraftAnalysis of seabird and cetacean dataData management for seabird and cetacean dataIdentification of protected areas for seabirdsStaff managementUnion negotiationCommunity capacity building