Andy Lam Email & Phone Number

Hong Kong

Hong Kong

- Lead a team of two to provide support to all seven art and luxury departments in business pitching and securing consignments for auction, through the creation of proposals and pitch presentations to clients.- Manage and oversee end-to-end, the development and production of proposals and business-getting documents, in close collaboration with Senior Leaders, Department Heads and Specialists. - Responsibilities include leading project briefing sessions, devising proposal content & structure, copywriting, proofreading, layout, design, data analysis & visualization, and liaising with vendors on production.- Crafting and proofreading of English copy for various communications, from press releases, digital/social media content, to internal and external direct communications to staff and clients respectively.- Support the Asia Pacific Executive/President's Office on special projects and communications.- Member of the Sustainability Committee for Asia Pacific since 2020; Co-chair of the committee since 2024.

Hong Kong Sar

Hong Kong Sar

Hong Kong

- Development of original English copy and also Chinese-to-English translation, for campaigns and content across various media channels including TVC and online video scripts, digital/social, print, out-of-home, corporate communications and internal media. - Past and present clients include brands and companies from various industries such as 7-Eleven, Asia Miles, AIA, Galaxy Macau, Chow Sang Sang, GoGoVan, Swire Properties, and UberEats.- English copywriting for Asia Miles on a freelance basis since July 2018 until present.

Hong Kong

- Held key role in the planning, development, and execution of marketing communications for a priority initiative — a campaign to announce Asia Miles’ program revamp in 2018.- Managed communications strategy, content development, and copywriting across above and below the line channels, for both program members and commercial partners.- Supervised project budgets and timelines; ensured communications were on brand and on strategy, as well as accuracy of messaging and quality of executions.- Close collaboration and coordination with other departments, the Cathay Pacific airline team, and management of with external agency partners and vendors.

Hong Kong

- Business and strategic planning, account services, and project management on multiple brands within the Cathay portfolio: Cathay Pacific, Asia Miles, and Marco Polo Club.- Supervised a team of two to lead development of IMC campaigns with a particular focus on digital (websites, online videos, digital banners, social media, SEM/SEO) in collaboration with Creative, Media/Channel Planning, and Digital Teams.- Planned and managed campaign/project development including timelines, resources, execution, and budgets.- Led development of brand/campaign communications strategies; supported media/channel planning strategy.

Hong Kong

- Led team of two to manage key local accounts in banking and telecommunications; oversaw planning, development, and execution of multi-channel IMC campaigns for both branding as well as products & services.- Managed timelines, budget, deliverables, and account finances such as revenue forecasting and reconciliation, and developed brand and campaign strategies in collaboration with the strategic planning department.

Hong Kong

- Managed flagship brands in the Colgate-Palmolive Oral and Personal Care portfolios across Asia, and coordinated development and implementation of integrated marketing campaigns utilizing various ATL & BTL touchpoints. - Supported strategic planning and media teams with the development of brand, campaign, and communications strategies.

B.A., Political Science & International Relations

User Experience Design

Gcse, A-Levels