Alexander Nempeque

Alexander Nempeque Email and Phone Number

Head of Growth | Business Anthropologist focused on innovation, creativity, and technology. I empower brands to evolve through thick data and design-driven methodologies. | Professor at CENTRO @ Publicis Groupe
france, aquitaine, france
Alexander Nempeque's Location
Mexico City, Mexico, Mexico
Alexander Nempeque's Contact Details

Alexander Nempeque work email

Alexander Nempeque personal email

About Alexander Nempeque

Alexander Nempeque serves as the Chief Growth Officer of Publicis Groupe in Mexico, where he employs an innovative framework to integrate media, creative, content, technology, and specialized agencies. This approach enables the provision of agile and modular solutions to brands, aligning them with emerging trends in today's dynamic landscape. With a focus on adaptability and forward-thinking strategies, Alexander aims to drive growth and success for Publicis Groupe's clients.Before his current role, Alexander spearheaded Revenue Strategy for Warner Bros. Discovery in Latin America, holding the position of Director of Data & Insights. During this time, he led transformative initiatives across various entertainment business units, including AdSales, Streaming, Theatrical, Gaming, and Content. Notably, he played a pivotal role in the development of Warner Bros. Discovery for Brands, a comprehensive commercial framework centered on content, audience engagement, performance metrics, and transmedia solutions.Beyond his corporate endeavors, Alexander is recognized as an Anthropologist of Business, Creativity, and Innovation, with extensive experience in Integrated Marketing Communications and Business Development. As a consultant specializing in audience intelligence and the application of anthropology in startup environments, he brings a unique perspective to marketing strategies. Additionally, his passion for new media, innovation, and digital humanities underscores his belief in the synergies between Anthropological Intelligence (AI+) and Artificial Intelligence (AI) for shaping the future of the industry.

Alexander Nempeque's Current Company Details
Publicis Groupe

Publicis Groupe

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Head of Growth | Business Anthropologist focused on innovation, creativity, and technology. I empower brands to evolve through thick data and design-driven methodologies. | Professor at CENTRO
france, aquitaine, france
Website:
publicisgroupe.com
Employees:
29749
Alexander Nempeque Work Experience Details
  • Publicis Groupe
    Head Of Growth & Business Development
    Publicis Groupe Jun 2024 - Present
    Mexico
    The Chief Growth Officer at Publicis Groupe harnesses the collective power of the agency's diverse entities - Media, Creativity, Technology, Data, and Consulting - to drive business growth and foster innovation. They develop and execute growth strategies across agency disciplines, overseeing the end-to-end solutions development process to meet company objectives and client needs. Leading business development efforts, they focus on acquiring new clients and expanding relationships, driving revenue growth through tailored solutions and strong client partnerships.
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  • Centro Diseño | Cine | Televisión
    Professor Of Marketing Technologies In Fashion
    Centro Diseño | Cine | Televisión Feb 2024 - Present
    México, Mexico
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  • Kultur.Ai
    Founder / Tech & Business Anthropology - Cultural Growth
    Kultur.Ai Jun 2022 - Present
    Mexico City, Mexico
    Human Intelligence for the new age of business and communications. Business Anthropology applied to digital business and startups. Cultural methodology for exponential and social growth.
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  • Warner Bros. Discovery
    Revenue Strategy Latam / Data & Insights Director
    Warner Bros. Discovery Sep 2022 - May 2024
    Ciudad De México, México
    + Drive the go-to-market strategy identifying how the WBD business units will compite the marketplace, articulate the audiences, content projects with the market needs along with crafting value propositions and reasons to believe in the business solutions. + Develop customer insights/learnings/guidelines that articulate key themes and product opportunities to inform and prioritize product concepts and roadmaps development for the WBD Business Units such as Teathrical, Home Video, Streaming, Gaming, Affiliates, Pay TV and Consumer Products.+ Articulate the possibility, viability and feasibility of recommendations. Drive the narrative that creates belief in the vision. This includes crafting the story of how the business and product recommendation fits into a company’s overall strategy, addresses user needs, articulates the business model, and any implementation risks.+ Contribute in the overall strategy of transformation of the company towards the digitalization, technological development, data integration, diversification of revenue streaming and the protection of the core business.
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  • Warnermedia
    Head Of Marketing & Development For Wm For Brands / Internal Comms Mx/Col
    Warnermedia Feb 2022 - Oct 2022
    México
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  • Warnermedia
    Data & Insights Director / Revenue Strategy Head Latam
    Warnermedia Apr 2019 - Oct 2022
    México
    Data & Insights team supports the content and the business departments by using data to understand the audience, designing dynamic and powerful insights for the brands of advertisers and Turner assets, and evolving the business model through new trends and transformation.
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  • The Coca-Cola Company
    Data Center Head & Strategy Lead - Coca-Cola Mediahouse (Mediacom)
    The Coca-Cola Company Oct 2017 - Apr 2019
    México
    +Generate insight-driven frameworks, principles and integrated knowledge that guide choices over connections & contents from the perspective of Business, Consumer, Media, Innovation,Technology, Partners, Portfolio, Brands & Trends, et al.+Lead projects of knowledge & development for the TCCC Portfolio with the internal areas of the company, the agency and main partners (such as Facebook, Google, et al)+ Integration of the learnings into the brands frameworks, internal teams of Consumer Engagement, Creative Development, Innovation, Connections Planning, Performance and Data Center.+ Development of anual Business Plans allocating USD $100 MM for TCCC Portfolio (16 brands), based on the principles of Conections and Content for growth.
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  • The Coca-Cola Company
    Strategy Integration Lead - Coca-Cola Mediahouse (Mediacom)
    The Coca-Cola Company Nov 2014 - Oct 2017
    +Connections & content strategist for the TCCC portfolio (KO Trademark, Powerade, Ciel, Fuze Tea, Glaceau Vitamin Water, Barista, AdeS & Topochico)+Managing of the teams of Digital, Social Media, Non-Digital Media, Content, Consumer Engagement, Implementation, Buying and Business Science in order to align the objetives, liquid idea, assets and activities of the brands.+Development of the strategy of long-medium and short-range plans of brand communications focused on differents targets, clusters and business objectives.+Responsible of managing USD$50 MM of the communication budget assigned for the brands creating the connection & content plan according with the brand objectives, touchpoints and communication drivers.ver menos
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  • Worldwide Mediacom México
    P&G Comms Planning Director
    Worldwide Mediacom México Nov 2013 - Nov 2014
    México
    +Comms Planning Director for Procter & Gamble in Mexico, for 9 of their most important products and categories as: Hair Care, Blades & Razors, APDO and Home Care+Direction of the P&G planning team (20 people), across all disciplines as strategic planners, buyers, business science and brand entertainment.+Planning enfocado en ROI y Business Growth +Participated in the development and preparation of short-term and long-range plans and budgets based upon broad brand goals and objectives. +Developed and Implemented media strategies consistent with the brands marketing objectives+Coordination with the client AOR hub to obtain the best rates and most appropriate media spaces in broadcast and online across all campaigns and all of the client brands.+Client reporting and budget management, including preparing media plans for clients and producing spending updates throughout campaigns+Oversaw branded content marketing ideation for specific brand projects.
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  • Initiative
    Communications Strategist
    Initiative Aug 2012 - Nov 2013
    Colombia
    Reaching target audiences using media communication channels and deciding who to target, when, with what message and how. My expertise covers many aspects of communication process such as:undestanding communication objectives, targeting the audience with a deep knowledge based on consumer behaviour and trendspotting, analizing data and creating strategic media plans focused on effective communications and business results.(Clients: Terpel, Virgin Mobile, Pfizer, United Pictures International, Colpatria, BMW, MINI, Unilever)
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  • Initiative - Ipg Mediabrands
    Chief Insights & Planning
    Initiative - Ipg Mediabrands Sep 2011 - Aug 2013
    Colombia
    • Coordinator of the Business Intelligence team in the areas of Human IQ, IQ and Media Control Data under the direction of Yibeth Mantilla - Business Intelligence Director.• Responsible for execution of research, analysis and reporting to internal and external accounts.• Direction of research for global accounts and worldwide pitches.• Development of Innovation and Consumer Insights.• Contribution to performance and strategy for pitches and new business.• Eye Tracking ResearcherClients: Mercedes Benz, Absolut Vodka, SKBerge, BMW, Kimberly Clark, Unicentro, United Pictures International (UIP), Homesentry, Nintendo, La Polar, Timwe, SAO, McCain, AJE Group, Harold Zea, Fondo de Turismo por Colombia, Ministerio de Educación, Allianz-Colseguros, ASOBANCARIA.
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  • Initiative - Ipg Mediabrands
    Research Executive Iq
    Initiative - Ipg Mediabrands Mar 2011 - Aug 2011
    Bogotá, Col
    * Researcher responsible for providing important elements in the understanding of the categories of business and consumer behavior.* Responsible for the execution of research, review and submission to internal and external customers.* Support the management of Innovation and Insights, performance and communication strategies. Clients: Chrysler, Citröen, Kimberly Clark, Pernod Ricard (Absolut, Something Special and Dubonnet), Mario Hernandez, Fondo de Turismo por Colombia, Formas Minerva, KIA, Totto, Grupo AJE, BMW, Salud Total.
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  • Universidad Piloto De Colombia
    University Professor Chair
    Universidad Piloto De Colombia Oct 2011 - Nov 2013
    Bogotá - Colombia
    Fundamentals of Market Research and Market Research Applied. Teaching the research process in markets and consumer behavior, based on strategic thinking based on insights, outsights, foresights and cool hunting.
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  • Pontificia Universidad Javeriana
    Visiting Professor Of Graduate Studies
    Pontificia Universidad Javeriana Sep 2013 - Oct 2013
    Bogotá - Colombia
    Profesor for the module of 'Culture and Consumer Behavior' in the Diploma in Consumer Psychology.
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  • B&Optimos Ltda
    Special Studies Manager- Account Executive
    B&Optimos Ltda Jan 2010 - Mar 2011
    • Management of special projects. -Tobii Eye-Tracking Measurements -Consumer ethnography -In-Depth Interviews -Analysis and presentation of Research Results• Account Executive and Project Manager -Juan Valdez, McCafe, McDonalds (Shop'n Chek Argentina)
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  • Sl Research By Insights Group
    Etnógrafo Free Lancer
    Sl Research By Insights Group Jun 2008 - Nov 2009
    Colombia (Calí, Barranquilla, Bogotá, Medellín)
    Realización de trabajo de campo en diferentes proyectos etnográficos para Bavaria y CocaCola. Exploración de conductas en la violencia del fútbol y la búsqueda de insights sobre la familia colombiana.

Alexander Nempeque Skills

Marketing Digital Comunicaciones De Marketing Comportamiento Del Consumidor Medios Digitales Estudios De Mercado Publicidad Estrategia Digital Ethnography Consumer Behavior Eye Tracking Consumer Insights Market Research Marketing Research Qualitative Research Digital Marketing Design Thinking Branded Content Content Strategy Content Design Digital Media Estrategia Estrategia De Mercadotecnia Estrategias De Contenido Mercadotecnia Mercadotecnia En Medios Sociales Publicidad En Internet Advertising Marketing Strategic Communications Consumer Behaviour Media Planning Online Advertising Marketing Communications Digital Strategy

Alexander Nempeque Education Details

Frequently Asked Questions about Alexander Nempeque

What company does Alexander Nempeque work for?

Alexander Nempeque works for Publicis Groupe

What is Alexander Nempeque's role at the current company?

Alexander Nempeque's current role is Head of Growth | Business Anthropologist focused on innovation, creativity, and technology. I empower brands to evolve through thick data and design-driven methodologies. | Professor at CENTRO.

What is Alexander Nempeque's email address?

Alexander Nempeque's email address is al****@****com.com

What is Alexander Nempeque's direct phone number?

Alexander Nempeque's direct phone number is +4420715*****

What schools did Alexander Nempeque attend?

Alexander Nempeque attended Centro Diseño | Cine | Televisión, Northwestern University - Kellogg School Of Management, Columbia Business School, The School Of The New York Times, Ogilvy Consulting, Blockchain Council, Nethabitus, Cedim México, Universidad Externado De Colombia, Google Academy, Centro Diseño | Cine | Televisión, Pontificia Universidad Javeriana, Universidad Externado De Colombia.

What are some of Alexander Nempeque's interests?

Alexander Nempeque has interest in Outsights, Anthropology, Foresights, Design Thinking, Marketing, Insights, Trends, Photography, Advertising, Strategy.

What skills is Alexander Nempeque known for?

Alexander Nempeque has skills like Marketing Digital, Comunicaciones De Marketing, Comportamiento Del Consumidor, Medios Digitales, Estudios De Mercado, Publicidad, Estrategia Digital, Ethnography, Consumer Behavior, Eye Tracking, Consumer Insights, Market Research.

Who are Alexander Nempeque's colleagues?

Alexander Nempeque's colleagues are Laura Salas, Oday El Tawil, Iti Rustagi, Rohan K., Kamini Choudhary, Ruth Neira, Melanie Allan.

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