Bringing my product expertise into the mix, mentoring a group of students on their path to becoming the next generation of UX and product professionals.

As the lead overseeing both product and design, I'm driving the entire development cycle of the Vi app and our website, from conceptualization to delivery, in a fast-paced, dynamic environment. From initial discovery to market validation, I leverage user data to steer efforts towards achieving product-market fit. Additionally, I take the lead in driving user research initiatives, ensuring that our decisions are informed by valuable insights gleaned directly from our user base.My expertise extends beyond product management to encompass product marketing, where I excel in crafting resonant messaging and developing engaging in-app content. I also take charge of onboarding and activation campaigns for new user groups, ensuring a smooth transition into the app ecosystem.

Vi being part of NN Ventures, guided the team from ideation to concept validation. My role involved shaping the development of our MVP scope, preparing it for a customer pilot phase and forward to secure investment.

In my role as Lead Product Strategist, I oversee the entire Dutch design portfolio and ensure, that the entire product lifecycle, from concept to delivery, I helped clients to go to market, build product roadmaps and analytics systems, educating them how to excel their product development processes. As a mentor, I've developed my own method to empower the team in workshopping and storytelling. This unique approach combines creativity, collaboration, and strategic storytelling, fostering a culture of innovation and individual growth.Main clients: Nationale-Nederlanden, Basic-Fit, GLS

As part of launching the company’s Dutch office, I played a pivotal role in pre-sales activities, providing product consultancy to prospects during our pipeline’s initial phases. I facilitated rapid discovery workshops, led the creation of early-stage product concepts and prototypes for market validation, while also defining product requirements for development and providing estimations for commercial viability. An integral aspect of the role involved mastering the art of storytelling to effectively convey the unique selling propositions (USPs) of our products/concepts.Main clients: Pfizer, Unilever, Sanquin/Direct Diagnostics, Olive Diagnostics

I seamlessly blend UX design, product consultancy, and UX research to craft optimal product roadmaps for our clients. With a hands-on approach, I excel in creating wireframes, driving visual design processes, and establishing viable product scopes.Main clients: OTP Bank, Ericsson, Zenobe - Fast Company's 2021 World Changing award, INA, MOL - 2022 App of the Year Quality Award Hungary, Loyalty360 award 2022 in Incentive and reward design, International Loyalty Awards 2023

Led product discovery and ideation for e-commerce websites specialised in fashion and luxury goods, while overseeing copywriting and product marketing.

Contributed to SAE 3402 audits for product development, conducted benchmarking for due diligence reports, and provided audit support for both FSI and non-FSI sectors.Main client: EPAM

Played a key role in business process reengineering quality assurance, and audit support for FSI and non-FSI sectors. Conducted comprehensive research on e-government and electronic record management in the European Union, while efficiently coordinating ongoing projects.

Market analysis and research, competition monitoringOngoing brand development and strategy executionContent marketing, social media management

Teaching SQL programming for a group of 30 students

Contribution to business process reengineering, IT audit, and project material management to enhance operational excellence.

Leading project team of 8 members for longer period Handling and developing online marketing channelsPromotional strategic planning, preparing promotional materialsManaging university relationsReporting and presenting to team leader•‌ Recruitment