Academic Enablement And Engagement Associate
Current- Analyze and visualize data with Tableau to communicate insights and create efficiencies to grow Academic Programs license activations and enablement and engagement activities- Manage the student branch of the Tableau Academic Ambassadors by screening 600+ applicants, equipping 100+ participants to host data visualization workshops on college campuses reaching over 2500+ students, hosting 6 total quarterly check-ins, and distributing recognition awards- Lead the Iron Viz: Student Edition annual email and social marketing campaign that saw a 260% increase in participation in 2024, featuring the winners of the competition on the live Iron Viz 2024 broadcast- Plan and execute the annual Tableau Data Camps, including a return to live events, for both the educator and student audiences across 3 locations globally- Lead and optimize influencer marketing efforts for student audience, including sourcing creators, reviewing content, and analyzing performance data, reducing our cost per impression by 35% and increasing engagement by 200%- Manage enablement email marketing campaigns for Tableau Academic programs across both the educator and student audiences- Regularly update and maintain 3 webpages for the student audience in Drupal aligned with seasonal program offerings- Create and publish 30+ social media posts, assisting with content and copy creation using Canva, Adobe Premiere Pro, and Sprout Social for X, LinkedIn, Instagram, and Facebook, garnering over 500,000 engagements- Manage and restock the swag inventory and delegate budget according to fluctuating program needs across multiple audiences