Angela Sanchez Email & Phone Number

Partner with media and entertainment customers to drive innovative and experience-led strategies which define vision, program success metrics and an executable roadmap for desired business outcomes. Work with internal Salesforce team to drive scale and speed to value. This includes:-Leading business process design on a large scale business transformation experience for all global back end technology stack for a mass media and entertainment company- Leading the creation of CRM system aligned to newly created department and business processes in ad sales for large video streaming provider

- Work with internal stakeholders to provide strategic business perspective and approach to customers - Provide industry specific subject matter expertise as it relates to Salesforce products and services- Serve as a trusted advisor to customers focused on business outcomes- Enable customer by providing context with industry insights and best practices

- Drove business value for customers by applying strategy, product knowledge, and business processes to develop solutions and drive success- Accountable for overseeing end-to-end service delivery needed to achieve the customers' objectives, and increase customer adoption- Responsible for leveraging product and industry expertise to establish program governance and customer’s strategic vision- Managed Marketing strategy and technical solutions for Farmers Insurance on digital transformation project replacing their agent facing technology.- Launched a Cross-Cloud implementation of Sales Cloud and Marketing Cloud to over 38k+ agents, with a focus on prospect and customer communications- Provided technical and strategic thought leadership and consultation throughout the life cycle of the project

Santa Monica, Ca

Focused on acquiring customers and increasing engagement throughout customer lifecycle through channels including including email, social, web and mobile. Responsible for full management, including strategic direction, product implementation, establishing processes, and execution. Drove the acquisition, retention and marketing strategy for central UMG brand to drive sales and increase lifetime value of the customer. Managed a team.- Managed the development and implementation of Salesforce Marketing Cloud platform at an enterprise level across business units to drive acquisition tactics and improve marketing communications for artists- Developed strategy for single view of the customer by aligning multiple databases of records in order to analyze behavior across channels- Responsible for acquisition of customers through owned channels, and personalization strategy for increased engagement and driving ecommerce sales- Supported multiple business units across the organization, both nationally and internationally, with marketing and technology solutions while driving best practices - Lead contract negotiations with technology vendors, with focus on enterprise-wide business needs- Accelerated the development of new user flows for customized downloads solutions platform for brand campaigns that drove customer experiences around free music offers in return for data- Aligned with agencies and digital platforms like Facebook, Google, and Twitter to drive campaign effectiveness through media buying for artist releases- Partnered with UMG worldwide territories to create plan around global consumer view and marketing initiatives for email and other owned destinations- Improved customer experience by defining integrations and development layers for technology stack focused on consumer acquisition and engagement across digital touch points

Oversaw digital business and marketing programs for direct-to-consumer efforts for online and mobile initiatives across UMG, including driving marketing strategy, identifying new product needs and business requirements, assessing vendors/technologies, and bringing product solutions to market. Launched ecommerce platform, processes and products. - Created and drove new Customer Relationship Management model, including data structure and CRM system integrations with partners in single sign on, mobile marketing, email marketing, and web analytics - Established direct to consumer ecommerce business for sale of audio and merchandise products for artists, which included technical shopping cart integration, product set up, warehouse set up and customer service- Launched SMS marketing communities with Mozes platform to acquire mobile subscribers for artists- Developed mobile commerce platform with Qualcomm and incorporated direct ringtone purchase opportunities into marketing programs - Supervised department that ran centralized consumer facing web sites, such as UniversalMusic.com and several customized download sites for clients such as Mastercard, Heineken, and Bridgestone- Controlled UMG central social communities, while providing support for label social media efforts- Supervised NetReach department, including viral marketing support of centralized retail initiatives

Established a presence and drove sales for UMGD Latin artists at digital retail accounts; executed artist and label specific marketing campaigns by creating mixed product offerings, exclusive content, and special pricing for sales initiatives.- Aligned with retail accounts such as iTunes, WalMart, and Napster- Created national physical retail promotion campaigns to drive awareness of digital offerings, such as physical value adds, download giveaways, and exclusive offerings- Managed NetReach department, focused on expanding marketing services, continued revenue growth and its strategic partnerships

- Developed first online marketing department for Universal Music, and transitioned the services into a profit driven department- Oversaw marketing campaigns including third party promotions, online street teams, and viral marketing for UMGD labels, Vivendi Universal Games, Universal Pictures and Home Video, and Mastercard- Responsible for creation of new digital street team software and viral interactive tools used in promotions to amplify messaging and engage with consumers

- Provided grassroots online marketing services for over 20 Vivendi Universal business units - Managed intern program of 40+ college interns which included recruitment, training, and daily supervision - Generated qualitative and quantitative reports on awareness and feedback for clients