Providing multifaceted marketing strategies and initiatives for small business and non-profit organizations in Southeast Michigan.Worked extensively with Director of Digital Lakes on the implementation of the Micro-Internship program and development of deliverables to assist in achievement of investment targets.Providing comprehensive consultative services; marketing research, branding strategy, marketing strategy, and creative multimedia marketing tactics as well as assisting in authoring applications for grant funding.

Manage the execution of the WIOA (Workforce Innovation and Opportunity Act) Adult and Dislocated Worker programs, Employment Services, Business Services, Reemployment Services & Eligibility program, as well as several other grant funded programs for the Center. Oversee development and implementation of an effective strategy to support the registration of individuals into career training opportunities, employment readiness programs and long-term employment. Formulate and execute project management plan to calculate program projections, manage program budgets, and monitor performance metrics, while maintaining adherence to all grant regulations and standards. Build staff capacity and enhance skills by providing influential leadership, training, guidance, and support.

Developed and implemented strategy surrounding the marketing of workforce development services to area businesses. Represented service offerings, built relationships with key business contacts, developed and implemented yearly business outreach plan to achieve goals of expanding client base and exceeding customer satisfaction. Created and orchestrated candidate search, job fairs, and hiring events to promote talent acquisition efforts.

Designed, planned and executed integrated global field marketing campaigns targeting technical and executive audiences (CEOs, CIOs, CISCOs, DevOps, etc.). Strategically aligned marketing activity to achieve company objectives by collaborating with product, digital, business development and sales teams. Created and updated solution marketing programs and materials including assets, presentations, social media and web content. Responsible for the analysis of corporate marketing activity and pipeline vitality.

Established and implemented demand generation strategy for the company. Executed marketing programs directed at customer acquisition. Monitored lead pipeline performance by creating and analyzing management reports. Developed and executed targeted marketing activity to increase lead pipeline vitality. Contributed to the overall marketing strategy for all lines of business.

Responsible for the establishment and execution of lead nurturing and business development for the company. Worked closely with executive management to monitor lead pipeline vitality. Developed comprehensive reporting of inside sales activities. Collaborated with demand generation team on the execution of marketing campaign activity.

Contract employee of the IBM Corporation. Responsible for the strategic development and implementation of demand generation programs for the LMI software group. Programs involved promotion and execution of customer events designed to increase investment in IBM System Z middleware software. Responsibilities included; working with the Sales organization to develop contact strategy, managing vendor relations, overseeing program execution and compiling and reporting measurements.

Contract Employee of IBM. Created and maintained customer reference database for Manufacturing segment. Worked with sales organization to develop strategy, collaborated with agencies to create deliverables, and facilitated creation of customer reference database.* Increased total number of customer references by 50% year over year.

Led cross functional, multi-geographic teams in the development and execution of global marketing campaigns. Extensive experience in measurement of program results and impact on sales forecasting.As subject matter expert in campaign integration and execution, led a company wide analysis of demand generation activities needed to support each stage of the customer buying cycle. Results of this effort helped to shape global market planning worldwide.

Responsible for the strategic creation, production and measurement of integrated marketing communications within the Server group. Led cross-functional and multi-geographic teams. Represented lead management on the worldwide product launch team.Engaged Marketing Communications teams worldwide, forging new teams in the development of lead management activities.• Developed worldwide lead management architecture to support all brand campaigns, first of it’s kind in the company• Successful execution of the first worldwide fully integrated campaign• Global campaign was first in the company to drive a billion dollars in campaign revenue

Responsible for the development of strategy and daily operations of the Crowne Plaza account. Created integrated marketing program strategy for the re-launch of the Crowne Plaza brand. Developed framework for positioning the brand, as well as development of communications deliverables for both channels and customers. * Re-branding campaign generated a 47% increase in brand awareness among consumers.* Campaign reported a measurable increase in brand perception among channel partners