Angela Casbas Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Experienced and proactive Product Owner with a strong focus on transforming client and stakeholder requirements into actionable, value-driven solutions. Leveraging extensive knowledge of e-commerce trends and best practices, I lead requirement analysis and documentation processes to align projects with organizational goals.. Requirement Analysis: Gather and assess client and stakeholder needs, delivering implementable solutions that align with business objectives, resulting in improved project delivery timelines.. Documentation: Develop comprehensive functional documentation, including use cases, flow diagrams, and specifications, to support development and quality assurance processes.. Stakeholder Management: Engage with internal and external stakeholders to prioritize tasks and ensure project alignment, enhancing communication and collaboration.. Quality Assurance: Spearhead UAT processes, validating development versions for quality and functionality, contributing to a increase in client satisfaction.. Leadership and Mentorship: Guide and mentor junior BAs to enhance their professional development, fostering a collaborative team environment.

Madrid Y Alrededores, España

Established a creative brand specializing in shoes & bags. Focused on delivering innovative solutions and high-quality designs to clients, while managing all aspects of the business.. Brand Creation: Developed and implemented a brand identity that resonated with target audiences, driving initial market traction.. Design and Strategy: Oversaw design and creative direction, ensuring alignment with brand vision and market demands.. Project Management: Managed production timelines and supplier relationships, ensuring project delivery within budget and deadlines.

Madrid Y Alrededores, España

Launched a luxury brand specializing in high-quality leather bags and shoes for women, focusing on timeless design and exceptional craftsmanship.. Brand Development: Created and developed the brand identity, leading to a successful market launch and strong customer engagement.. Design and Strategy: Drove creative direction and brand strategy.. Production Management: Oversaw production processes, collaborating with suppliers to ensure adherence to budget and timelines.. Marketing and PR: Led marketing strategies and public relations efforts, effectively promoting brand visibility and market presence.

Madrid Y Alrededores, España

Led product management initiatives within a major fashion retailer, driving growth in e-commerce performance and customer engagement.. Data Analysis: Collected and analyzed numerical data to gain insights into customer behavior, informing strategic decisions that enhanced sales performance.. Content Management: Managed daily website content updates and developed an editorial calendar that aligned with marketing campaigns and company events.. Cross-Functional Collaboration: Coordinated with Marketing, PR, and Merchandising teams to ensure cohesive branding and effective promotional strategies.

Madrid Y Alrededores, España

Managed comprehensive marketing strategies for renowned brands, focusing on both online and offline communication efforts.. Social Media Strategy: Developed and executed social media strategies.. Influencer Coordination: Managed influencer relationships and marketing campaigns, driving brand awareness and audience reach.. Graphic Design: Created compelling graphic materials for various campaigns, enhancing brand visibility and increasing engagement rates for key clients, including Dr. Martens and Fred Perry.

Madrid Y Alrededores, España

Oversaw marketing and press initiatives for a leading fashion brand, enhancing brand visibility and driving sales growth.. Retail Management: Managed stock and product procurement, ensuring timely delivery and adherence to quality standards.. Styling and Production: Led styling efforts for fashion shows and photoshoots, coordinating large teams to achieve successful productions.. E-Commerce Strategy: Managed the online store, optimizing product displays and strategies to enhance user experience and drive sales.

Elx / Elche Y Alrededores, España

Managed the online presence for Zara, driving e-commerce strategies and enhancing customer engagement through data-driven insights.. E-Commerce Management: Oversaw the online store, optimizing user experience and product display strategies to meet sales objectives.. Sales Analysis: Conducted daily analyses of sales data, implementing strategic adjustments that contributed to a increase in sales.. Cross-Department Collaboration: Coordinated with logistics, finance, IT, and production teams to streamline online store operations and improve efficiency.

Madrid Y Alrededores, España

Delivered comprehensive styling and marketing services for a fashion brand, focusing on enhancing brand image and customer engagement.. Community Management: Developed engaging content for social channels and blogs, resulting in increased traffic and engagement.. E-Commerce Oversight: Managed the online store, ensuring optimal product display and user experience while handling customer service inquiries.. Styling and Production: Led styling efforts for fashion shows and photo shoots, coordinating large teams to achieve high-quality results

Madrid Y Alrededores, España

Developed creative concepts for seasonal collections, focusing on delivering compelling looks that resonated with target audiences.Creative Development: Conceptualized and executed styling ideas for A/W and S/S catalogs, contributing to successful marketing campaigns.

Madrid Y Alrededores, España

Assisted in the styling for major film productions, contributing to visual storytelling through creative wardrobe selection.. Film Styling: Collaborated on styling for feature films, including "El Camino" (Roberto Santiago) and "Mentiras y Gordas" (David Menkes & Alfonso Albacete) ensuring cohesive visual aesthetics.

Fashion Styling Program (Milan/London), Fashion Styling

Image Consulting. Personal Assistant

High School

Art High School