This role involved the creation and implementation of marketing strategies to improve the customer journey and experience across channels, both offline and online, delivering increased revenue.Over the last quarter of 2021: I designed and implemented digital marketing strategies across channels which increased online revenue by 35% vs 2020, beating LY best performing quarter for online sales. Implementing SEO techniques, I increased the company’s organic search ranking position (targeted SBU’s) from page two to the top of page (page 1) across search networks.I designed targeted promotions to increase sales while protecting brand value and premium positioning, Using Google PPC search campaigns and Facebook advertising to drive targeted traffic to the company website. In conjunction I optimised the site to remove barriers and improve the customer’s digital journey, implementing my report recommendations I increased the website conversion rate from 10% to 23% more than doubling the conversion rate and reducing the bounce rate by 20%. Looking to grow the gifts SBU, in-depth customer analysis by myself identified an online marketplace untapped, which served our customer base. Successful implementation and management of this platform in turn generated 33% of our revenue for our calendar SBU this year.I also increased offline revenue, implementing an event strategy across Sussex, which provided a ROI of 541%

Responsible for driving the commercial performance of the Gatwick/Brighton concession, I created strong monthly business plans with weekly breakdowns to deliver increased profitability throughout the year.Working with my team to action opportunities to drive sales and carrying out coaching and development. Throughout this period I delivered a 25% increase in sales revenue vs LY (Brighton account) and implemented a rebooking system at Gatwick which saw rebookings increase by 1900% from marginal existence to a fully implemented service. Voted for by my team and members of the company, I was the winner of the runner up 'Super Hero Award' (September 2018) Annual Company Award.

• Voted 2nd Best Performing flagship counter in the UK 2015 on LY. I worked actively with my team to deliver sale targets with a year on year increase. • Stong event and idea generation was key to the success of this account. Annually planning and executing 12+ themed public events a year, from idea generation through to delivery. Providing fun and personal way for customers to connect with the products and my team, creating strong brand and customer loyalty.• Believing in companywide improvement, I noticed the need for continued internal training and instant access to resources for staff. I proposed the creation of the ‘Clarins Learning Portal’ which I presented to both our area manager and then the UK Regional Manager, this idea was adopted and launched by the company a month before my departure as the ‘Clarins Training portal’.

Account Manager (Top 10 account South East) Debenhams Crawley• On arrival to this store, I turned this account into the number one Sales Account in the cosmetics hall and held this position for three years.

• Creating a strong personal customer service environment expected from a family-owned company, to go the extra mile to help and exceed customer service expectations at every opportunity. Delivering a highly personalised service, that differentiated us from other book stores and stationers.• Strong organisational skills, I managed the rotation, order and visual merchandising of 1000’s product lines, including cards, books, stationery and art materials. • I creating links with authors and publishers for internal and external events to boost sales revenue.• Helping implement smooth company changeover, as British Bookshops were taken over by Easons and then WH SMITH my adaptability helping me train staff on new systems, procedures and job requirements.

• Attending wedding fairs and trade exhibitions to promote the company. Sell packages ranging from £800-£2500• I have attended over 100 weddings during this period. Allowing me to witness and photograph ranging styles and themes from vintage, classic elegance, rustic and bohemian. • I took the initiative of sourcing new suppliers for ink, and through the negotiation of better rates with existing suppliers, reduced the cost of film, managing to reduce overheads by 23%. • Administrative duties included answering sales inquiries, organised paperwork and writing up accounts.