Sales And Marketing Manager
Avanti Led
Bogotá D.C. Area, Colombia
Entrepreneurial start-up- Importer and Retailer of LED display products Managed the entire pre-launch market research process to include product positioning, pricing, competition, distribution planning, and profitability analysis.Developed strategic alliances needed for moving company from innovation to product acceptanceDesigned and implemented creative and marketing strategies to acquire new clients and drive revenues in new markets.Communicated, negotiated, and managed relationship with Chinese suppliers.Hired, trained, and led sales team to achieve important revenue in first year of distributionPromoted and drove attendance at business events and product launches