Angela Benincasa Email & Phone Number

Breinigsville, Pa, Us

Allentown, Pennsylvania, United States

Analytical Thinking: Analyzing and synthesizing information to understand issues, identify options, and support sound decision-makingData Literacy: Using data to gain insights, solve problems, and inform decisionsFostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue, and effectively getting the message acrossUsing Financials: Understanding and using financial information to monitor and optimize the financial health of a budget, project, department, or the organization as a wholePrepares financial statement analyses and commentaries, analyzing trends, researching issues, and responding to inquiries.Prepares weekly, monthly, quarterly, and annual financial reports and distributes them to stakeholders across the organization, including commentaries explaining financial data to non-financial stakeholders.Collaborates on monthly financial variance reporting/close packages, identifying key variances to forecast, budget, prior years, and risks & opportunities to the business.Supports the Airports Portfolio team by providing financial information for business reviews and analyzing competitors' performance, including identifying trends in competitors’ behavior.Prepares forecast & budget assumptions and works in collaboration with stakeholders for input, and analyses/quantifies the impact of changes.Prepares sales pipeline, inventory, and pricing analytics reporting.Builds Business Intelligence (BI & Power BI) queries and reportingRevenue modeling for market retention and acquisition targetsPerforms analysis on profitability, revenue trends, and other periodic ad-hoc analytical projects.Provides support to and cross-training within all finance groups.

Easton, Pennsylvania, United States

Provide continuous reporting and business insights for Hearst Magazines International programmatic revenueResponsible maintaining automated reporting infrastructure to provide continuous insights to key stakeholdersDevelop new insights into programmatic sales performance to help drive programmatic sales growthDeliver analysis and recommendations on programmatic partner performance, inventory allocation, and pricingDiscover and report out on advertising trends within Hearst Magazines International including brand, vertical, product and site analysisOwn communication and reporting of product revenue and yield trends to senior leadershipApply quantitative techniques and systems to drive yield optimization, increase operational efficiencies, and unlock new revenue opportunitiesDevelop quantitative analysis, ad hoc reports, models, to support decision makingUse trends and market insights to develop valuable recommendationsSupport programmatic direct sales team with analysis and reporting requests

Easton, Pennsylvania, United States

-Maintain expert-level understanding of Hearst’s ad products and associated capabilities and constraints-Prepare client-facing documents including program kick-off call materials, SOWs, production timelines, spec sheets, etc.-Partner with and act as a resource for Sales Activation (project manager) team and advise on ad creative type, design and format to ensure client KPIs are met-Gather and verify required assets for ad product creation from internal teams and ensure Sales -Activation team members acquire all necessary external materials-Build ad products using Hearst systems as needed (internal CMS, Google Ad Manager, Celtra, etc.)-Work with Technical Account Managers to ensure seamless transition of completed products with finalized click and impression tracker components where appropriate

Allentown, Pennsylvania Area

-Build our digital marketing roadmap-Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency-Measure ROI and KPIs-Prepare and manage the digital marketing budget-Develop specific campaigns to create and maintain high levels of customer interaction-Oversee our social media accounts-Manage and improve online content, considering SEO, SEMrush, and Google Analytics-Monitor competition and provide ideas to stand out-Stay up-to-date with digital technology developments-Produce promotional materials by creating graphics, ads, and company assets that meet the needs of both employees and our audience.

Schnecksville, Pennsylvania

Design and implement digital media campaigns according to our/clients' business goalsHelp coordinate and manage the creation of all digital content such as website migration, blogs, press releases and podcasts, infographics, videos etc.Work to improve our/clients' brand presence Develop and monitor ROI and KPIsHelp to maintain and manage all our/clients' social media channelsLiaise with Marketing development teamsSuggest and implement direct marketing methodsSuggest strategies and methods for improvementStay up-to-date with digital media technologies and the latest trendsAnalyzing the success of client campaigns, producing reports and data analysis as supporting evidence

Schnecksville, Pennsylvania

Develop, implement and manage our/clients' social media strategyDefine most important social media KPIsWork with copywriters and designers to ensure content is informative and appealingCollaborate with Marketing, Sales and Product Development teamsManage and oversee social media contentMeasure the success of every social media campaignKeep abreast of the latest social media best practices and technologiesUse social media marketing tools such as Facebook Business Manager and SEMrushMonitor SEO and user engagement and suggest content optimizationCommunicate with industry professionals and influencers via social media to create a strong network

Easton, Pennsylvania, United States

Brand Management, Creating and Maintaining Patient Relationships, Treatment Planning, Helping Patients Achieve a Healthy Smile, Submitting Team Member Hours, Maintaining Patient Confidentiality, Dentrix, Office Support, Patient Support, Maintaining Patient Records

Brand Management, Creating and Maintaining a Social Media Presence, Creating and implementing Marketing Plans, Creating and Maintaining Business to Business Relationships

Brand Management, Creating and Maintaining a Social Media Presence, Creating and implementing Marketing Plans, Creating and Maintaining Business to Business Relationships, Building Brand

Bethlehem, Pennsylvania

Account Manager, Brand Management

Stroudsburg, Pa

Maintain Listing with Up to date information, Organizing files into a readable system, Answering phones, making copies, inputting new listings into varies marketing websites. Updating our social media presence, this includes creating and maintaining Spiros Commercial Corner (blog), creating social media accounts, coming up with new marketing strategies, creating flyers, and keeping up to date with information regarding commercial real estate. This includes, but is not limited to, terms, creating contracts, creating invoices, mailers, and knowing information regarding each individual property.

East Stroudsburg Univeristy, East Stroudsburg, Pa

Updating the Professional Writing and New Media Facebook and Twitter with jobs, events, and valuable information. Data entry and any other tasks that Dr. Wells need assistance with.

East Stroudsburg, Pennsylvania

Secretarial Work: filing, printing, answering phones, mailingI also handled confidential material, criminal background checks, fingerprints, rap sheets, and social security numbers. I also helped with the checking and mailing of paychecks for Act 48 hours and cooperating teachers.

Working with Cleaning ChemicalsCleaning villas under 2 hoursCommunicating with guest and accommodating with any needs or concerns they may have.

Secretarial Work: filing, printing, shreddingMentor Work: Help with current students and get to know who they are.Grad Assistance accepted and worked as an Undergrad

Bachelor Of Arts (B.A.), English-Professional And New Media Writing

Activities and Societies: Calliope, Stroud Courier, Volunteered at Project Upward Bound, Updated ESU Rotaract Wordpress siteTook classes.

Master Of Arts (M.A.), Professional And New Media Writing

Activities and Societies: Stroud Courier, Internships, Volunteering with Project Upward Bound-East Stroudsburg University ChapterClasses.