- Defined and executed a strategic vision for digital sales, leading impactful initiatives and innovative enablement solutions that resulted in $58+ million in revenue and elevated our market presence in the digital ecosystem- Recognized Subject Matter Expert leading company-wide initiatives to launch new products, tools, and resources nationwide, driving YOY revenue growth across all Cox Media markets- Transformed the digital fulfillment and sales support team by creating dynamic job roles, establishing clear performance goals, and building a high-performing department through strategic hiring and team development which allowed Cox Media to resource the team appropriately and resulting in 25% cost savings- Cultivated strategic relationships across Cox Media’s sales and digital teams, as well as with customers, to represent key needs at the corporate level, leading to the evolution of our product offerings and improved customer service- Developed and rolled out an ambitious go-to-market strategy for digital capabilities, delivering strategic coaching and deep-dive knowledge sessions for 200 sellers nationwide, ensuring a consistent and high-caliber digital expertise across all sales divisions- Brought the voice of local teams and clients to the executive table, crafting and presenting strategic plans informed by customer research and industry trends to C-suite leaders, influencing decisions for Cox Media’s 5, 10, and 20-year strategic plans- Coached, mentored team members across the organization to cultivate an environment of empowerment and individual growth

Cox Media is the advertising sales division of Cox Communications, whose digital media & programmatic solutions and consultative insights help clients develop advertising campaigns to meet their business needs and improve their bottom line. - Oversaw a local sales team responsible for the complete sales cycle, from pitch to pay, collaborating to achieve and surpass revenue objectives and delivering exceptional customer service to decrease client churn and enhance client loyalty and retention by 11% - Assisted and coached teams to deliver exception service for pre/post sales activities and ensuring client success- Developed strategic marketing plans for diverse industries such as automotive, retail, and education, leveraging OTT, display, video, search, and social media products to meet client KPIs and achieve 20% YOY growth in the San Diego market - Directed budget planning at the market level for all accounts and sellers, analyzing historical data and growth trends to develop effective financial strategies and support overall market growth with an average of 15% YOY revenue growth expectations - Led and motivated cross-functional teams, driving collaboration and strategy that resulted in an outstanding 94 NPS (Net Promoter Score) from survey feedback- Worked with vendor partners and DSPs such as Madhive, Simpli.fi, Adobe, Verve, DV360 and more

Cordillera Digital was a media organization focused in the broadcast television space that partnered with programmatic DSPs and vendor partners to build out a comprehensive digital product portfolio. - Built and exceeded annual budgets and plans, expertly managing all vendor expenses to ensure company EBITDA goals were met and surpassed- Successfully recruited, hired, and developed a team of sales executives and specialists, focusing on their growth and performance to achieve outstanding sales results- Worked collaboratively with television station leaders, account executives, external vendors, and cross-functional departments to drive advertising sales and achieve revenue goals of continued growth of 12 % YOY- Hired, mentored and led a team of Account Executives, serving as the subject matter expert for digital product offerings; coached team to identify up-sell and cross-sell opportunities- Handled all post-sale processes by consistently tracking, analyzing and optimizing campaign performance to ensure client KPIs and objectives were met- Managed vendor partner selection, RFP negotiation and development of go-to-market strategy and product implementation

- Forecasted and exceeded revenue goals by more than 10% year-over-year- Pioneered the launch of a digital department, integrating new advertising capabilities in search, social, display, video, and OTT to enhance the organization's digital marketing strategy- Developed and executed new sales initiatives for previously non-existent product capabilities, providing seller and client education on the digital ecosystem- Met with clients and built our strategic marketing campaigns to align with their campaign KPIs and objectives - Provided campaign guidance and recommendations to sales teams, clients and agencies to ensure highest ROAS for our customers- Diagnosed process inefficiencies and developed strategic solutions to enhance operational workflows and drive efficiency improvements

- Provided leadership direction across multiple departments to develop, drive and execute marketing and business strategies that exceeded financial goals by 32%- Managed website and social media strategy; increased following and engagement by 150%- Facilitated and administered evaluations for a team of over 30 college students each semester, offering feedback and addressing performance issues to supporting their career growth - Administered staff evaluations, coached employees and resolved performance issues- Built a strong product portfolio by selecting vendors, negotiating pricing and delivery terms for a 50%+ gross margin, and implementing loyalty programs to increase customer retention and support growth in alignment with student enrollment

- Planned and executed marketing and advertising strategies for weekly digital ad campaigns- Provided direction for advertising photo shoots and public relation events - Focused on driving measurable results through digital strategy and execution- Determined product assortment for upcoming seasons based on analysis of past performance, sales trends, and creative direction- Developed and implemented strategic plans to surpass organizational sales goals- Communicated weekly updates on product performance to cross functional teams