Angela Alvarez Email and Phone Number

• Responsible for supporting the Beverage (Espresso, Coffee and Kettles) and Garment Care (Irons and Steamers) categories; delivered the financial plan of $66M USD and $50M USD respectively during 2023 in LATAM.• Created a SKU rationalization monitoring system and led working sessions with the countries, which resulted in a -10% sku reduction during 2023.• Accountable for evaluating new product launch opportunities for LATAM based on competition, pricing and gross margin analysis.• Monitor market share behavior for both categories and determine action plans for market share gain.

• Supported and delivered the financial plan of $60M USD for the Beverage category (Espresso, Coffee and Kettles) in the LATAM region in 2022.• Led and executed the innovation and development process for 5 new products with estimated invoice sales of $10M USD per year in LATAM.• Validated and identified category and product line gaps in order to define portfolio improvement for each of the product lines within the category.

• Executed product launches for the Writing brands (Sharpie, Expo, Berol, Papermate, Prismacolor and Elmer´s) and implemented trade marketing plans for the wholesale consumer channel, while managing a budget of $310K USD.• Managed the forecast and P&L for each brand and analyzed shopper insights and market data to set pricing objectives and/or strategies for key SKUs or categories.• Activated brand strategies at POS/Online and managed PR and media agency campaigns creating brand awareness and recall. Also, managed the Prismacolor social media accounts for LATAM (FB and IG).• Led the School Marketing team of 6 people nationwide and managed the Consumer Promotion budget ($340K USD).

• Developed strategies for all the business categories in the traditional channel and executed brand activations at point of sales resulting in an increase of 10% in numeric distribution for the Mom & Pops channel and immediate sales.• Reactivated sales in the wholesale channel by implementing incentive plans for the second sales force for all brands.• Rearranged the distribution of point of sales assigned to a team of 7 supervisors resulting in an optimization of times and sales performance for the top modern trade clients in Bogota.

• Responsible for coordinating and planning transportation logistics for both in field and the urban area.

• Executed the strategy for implementing the new pricing policy in SAP for all the construction jobs nationwide.