Angela Wu

Angela Wu Email and Phone Number

Branding & Marketing | Strategic Thinker and problem solver @ 字节跳动
peking, beijing, china
Angela Wu's Location
Haidian District, Beijing, China, China
Angela Wu's Contact Details

Angela Wu personal email

n/a
About Angela Wu

Angela Wu is a Branding & Marketing | Strategic Thinker and problem solver at 字节跳动. She possess expertise in multilingual, team leadership, research, event planning, event management and 16 more skills. She is proficient in Korean and French.

Angela Wu's Current Company Details
字节跳动

字节跳动

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Branding & Marketing | Strategic Thinker and problem solver
peking, beijing, china
Website:
bytedance.com
Employees:
13149
Angela Wu Work Experience Details
  • 字节跳动
    Senior Content Manager
    字节跳动 Jul 2022 - Present
    1. 负责字节跳动PICO VR视频业务的内容出海策略与落地，进行全年内容规划、行业合作拓展及项目管理，跑通VR内容制作与引入全流程。提出精品+系列化的金字塔内容矩阵，针对演唱会、人文艺术、体育、教育赛道输出内容策略，拓展20+行业合作伙伴。Led the VR content strategy and production for PICO Video, with a focus on the global markets. Responsible for the content calendar, strategic partnership and project management. Formulated content strategies spanning multiple key pillars of the business including music/concert, arts & culture, sports and education. Explored 20+ strategic partners in the above industries.2. 辅助落地FIFA WORLD CUP、 CTCC赛车项目，待上线项目中独立负责美国发售大事件与行业头部VR演唱会引入，探索创新商业模式，实现单分钟成本下降约55%，首次实现视频内容营收；上线1天登PICO应用榜单第一[Projects released] FIFA World Cup VR Finals and CTCC Racing VR series[Upcoming projects] Licensing industry top quality VR concert ‘Enter Thee Hottieverse’, with an innovative business model lowering the licensing cost per minute by 55% and for the first time realized revenue earning for video content; rated top 1 free app in PICO.
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  • 腾讯
    Senior Marketing Manager - Tencent Video
    腾讯 Oct 2018 - Jul 2022
    Beijing, China
    1. 负责腾讯视频重点自制综艺的品牌搭建与整合营销，横向管理内容品牌梳理、视觉体系、campaign策划、创意、PR、内容营销、KOL与社媒运营等全链路。共负责14档重点节目，包括全民爆款《创造营2021》，细分品类头部IP《超新星运动会》《心动的信号》等，作为核心主PM带领团队，5次获得公司级/BG级项目奖项，20余次外部行业与广告奖项。Defined the brand strategy and integrated marketing initiatives for Tencent Video’s original variety show business, managing the entire marketing lifecycle including brand building, visual system, campaign creatives, PR, digital and social media. Acted as main PM for 14 S/S+ level variety shows, including the global viral talent show ‘CHUANG2021’, and top IPs like ‘Super Novae Games’ ‘Heart Signals’. Won 5 times Tencent corporate/BG awards, and 20+ times external advertising/marketing awards.2. 负责腾讯视频内容赛道品牌搭建，深度卷入内容共创，独立主导腾讯综艺青年文化赛道与音乐赛道的品牌搭建。Led brand building for Tencent Video’s content subgenres, with a focus on youth culture, music and workplace; heavily involved in content co-creation with producer teams to build the content calendar against the brand strategy.
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  • 腾讯
    Marketing Manager - Tencent Games
    腾讯 Jan 2018 - Oct 2018
    Beijing, China
    负责腾讯游戏发行业务对外合作，负责游戏引进对外商务洽谈，以及投资公司商务扫描，半年引进10+游戏腾讯代理发行。Responsible for business development for Tencent Games’ licensing and investment, partnering closely with gaming operation and product teams, aiming to strategically expand the game and investment portfolio; successfully licensed 10+ games with 6 months.
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  • Tim Hortons
    Brand Strategy Intern
    Tim Hortons Jun 2017 - Sep 2017
    Miami
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  • International Society Of Professional Development At Ucla
    President & Founder
    International Society Of Professional Development At Ucla Feb 2014 - Jun 2016
    Greater Los Angeles Area
    - Founded an organization that aimed to help passionate international students who are planning to work in the states after graduation.- Held various events, including basic resume critique, mock interviews, teamwork build-up workshop, and other kinds of events to help international students with outstanding academic performances grow as professionals.- Managed board members, contacting alumni and on-campus recruiters, planning and carrying out events, and taking care of club logistic issues.
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  • Elevatepro, Inc.
    Business Analyst
    Elevatepro, Inc. Jun 2015 - Sep 2015
    Greater Los Angeles Area
    - Created and built simulated cases for EP program participants based on real life businesses, including Tesla in China and UberEats food delivery service, taking into account of different sectors of business such as business development, financial tool, marketing and sales, human resources, and O2O platforms.- Conducted market research on career development concerns and demands of different job market segments including high school graduates, college students, advanced degree graduates, young professionals, and technical professionals to help EP design attractive programs and provide the right services targeting different market demands.
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  • Ucla Student Media
    Advertising Account Executive
    Ucla Student Media Jun 2014 - Sep 2015
    Greater Los Angeles Area
    -UCLA Student media offers many different types of marketing solutions, including printed ad on Daily Bruin newspaper, yearbook, prime magazine, and career guide, along with online banner ads, posters, flyers and also mobile app advertising. Clients from wide-range industries and are from big name national brand like Apple to local businesses.-Advertising account executive is responsible for finding potential clients, communicating and connecting with clients, organizing and planning marketing campaign specifically catering different clients' needs and positioning, and updating client account information on sales softwares like Adsalesengine and Adpro.
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  • L'Oréal
    Team Leader Of L'Oreal 2015 Brandstorm Global Case Competition
    L'Oréal Jan 2015 - Jun 2015
    Los Angeles, New York
    - Composed and led a team of three students in the L'Oreal 2015 Brandstorm Global Case Competition- Brainstormed and did research on travel retail market in the aspects of current market analysis, future outlook, revenue streams, consumer segmentations and analysis, competitor analysis and travel retail experience in the pre-case campus based competition.- Won the first place in UCLA pre-case competition and moved forward to national finalist.- Currently brainstorm and do market research specifically about Lancome in the global travel retail market.
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  • Chinese Student Association (Csa) At Ucla
    Intern
    Chinese Student Association (Csa) At Ucla Sep 2012 - Jan 2013
    - Chinese Student Association (CSA) at UCLA is the second biggest Chinese student association on campus.- My responsibilities were tabling, marketing, and assisting various events
  • Fencing Club
    Co-Founder
    Fencing Club Sep 2011 - Jun 2012
    Dalian, Liaoning, China
    - Dalian No.24 High School Fencing Club is the first high school fencing club in Dalian.- I Help started this Fencing Club with a former National Fencing team coach. - Our Fencing team participated in the Chinese National Amateur Fencing Competition and won the championship for team competition.- Every year, 1-2 fencing club members are selected to get in top Chinese Universities (Tsinghua University, Beijing University, Nankai University, etc) because of their outstanding fencing performance.
  • Debate Team
    Debate Team Member
    Debate Team Mar 2011 - Apr 2011
    Dalian, Liaoning, China
    - Participated in high school debate team.

Angela Wu Skills

Multilingual Team Leadership Research Event Planning Event Management Market Research Marketing Strategy Marketing Communications Digital Marketing Product Marketing Public Speaking Fundraising Statistics Powerpoint Microsoft Excel Foreign Languages Korean French English Mandarin Microsoft Powerpoint

Angela Wu Education Details

Frequently Asked Questions about Angela Wu

What company does Angela Wu work for?

Angela Wu works for 字节跳动

What is Angela Wu's role at the current company?

Angela Wu's current role is Branding & Marketing | Strategic Thinker and problem solver.

What is Angela Wu's email address?

Angela Wu's email address is wu****@****ons.com

What schools did Angela Wu attend?

Angela Wu attended Northwestern University, University Of California, Los Angeles, Dalian Gac-Act Center, Dalian No.24 High School.

What are some of Angela Wu's interests?

Angela Wu has interest in Social Services, Civil Rights And Social Action, Education, Environment, Human Rights, Animal Welfare.

What skills is Angela Wu known for?

Angela Wu has skills like Multilingual, Team Leadership, Research, Event Planning, Event Management, Market Research, Marketing Strategy, Marketing Communications, Digital Marketing, Product Marketing, Public Speaking, Fundraising.

Who are Angela Wu's colleagues?

Angela Wu's colleagues are 刘新宇, Christianti Farisa, Amirul Aizat Mohd Ali, Ping Yang, Vi Luu, 刘张颖异, Chuncheng Mu.

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