Angeline Yu Email and Phone Number

Our ad-tech ecosystem of PressLogic Group comprises a diverse portfolio of market-leading digital media brands in Hong Kong, Taiwan, Singapore, India, Korea, and Malaysia. 13 million followers across our 9 media brands in the APAC region includingGirlStyle 女生日常 | HolidaySmart 假期日常 | BusinessFocus | MamiDaily 親子日常 | UrbanLife Health 健康新態度 | TopBeauty | POPLADY | Kdaily 韓粉日常 | PetCity 毛孩日常Amplifying our power with MediaLens as a data-driven social media analytics SaaS that… Show more Our ad-tech ecosystem of PressLogic Group comprises a diverse portfolio of market-leading digital media brands in Hong Kong, Taiwan, Singapore, India, Korea, and Malaysia. 13 million followers across our 9 media brands in the APAC region includingGirlStyle 女生日常 | HolidaySmart 假期日常 | BusinessFocus | MamiDaily 親子日常 | UrbanLife Health 健康新態度 | TopBeauty | POPLADY | Kdaily 韓粉日常 | PetCity 毛孩日常Amplifying our power with MediaLens as a data-driven social media analytics SaaS that leverages AI and social listening to turn insights into viral content and optimize client’s ROI Show less

Brand spokesperson | Business model transformation | High-net-worth client management | Partnership management | Key driver of what the brand looks like in the futureHolimood is a blend of booking software (Booking Radar https://booking-radar.io/) & marketplace (Holimood.com) for service-based industries reservation. Holimood is the largest booking platform for outdoor activities in HK. Booking Radar is an award-winning, fast-growing, all-in-one SaaS which empowers service industries to… Show more Brand spokesperson | Business model transformation | High-net-worth client management | Partnership management | Key driver of what the brand looks like in the futureHolimood is a blend of booking software (Booking Radar https://booking-radar.io/) & marketplace (Holimood.com) for service-based industries reservation. Holimood is the largest booking platform for outdoor activities in HK. Booking Radar is an award-winning, fast-growing, all-in-one SaaS which empowers service industries to make bookings online with ease.Awards and recognition led:Alibaba Jumpstarter Top100 | HKMA/HKT Global Innovation Award Bronze | Cyberport Show less

• Led customer loyalty programme and attained 100K+ members • Strengthened position in travel community by establishing affiliate programme with quality online media and influencer to stay competitive among online travel agent (OTA)• Optimized online performance via UI/UX enhancement, social media management, search optimization tactics• Established strategic partnerships in ecosystem including Alipay, Bank of China, Singapore Airlines, Carlsberg, Decathlon, Tesla… Show more • Led customer loyalty programme and attained 100K+ members • Strengthened position in travel community by establishing affiliate programme with quality online media and influencer to stay competitive among online travel agent (OTA)• Optimized online performance via UI/UX enhancement, social media management, search optimization tactics• Established strategic partnerships in ecosystem including Alipay, Bank of China, Singapore Airlines, Carlsberg, Decathlon, Tesla etc.• Established brand presence by driving active event involvement - “Hong Kong Outdoor Expo”, “Tesla Festival”, Decathlon "Hello Outdoor Festival", Central Summer Fest (中環夏誌) etc. Show less

Mastermind - Dubbing course for 50+ Head coach - Hong Kong Dubbing Competition 2024 (Feb to July)Head coach - The NEXT Influencer digital marketing 2024Programme design and coach - Introductory to Radio Host - 2023Programme design and coach - 4-week Dubbing Course with district-wise competition - 2022Teacher - News Anchor and reporter class - 2021

Digital & Trade Marketing• Worked with merchandising, supply chain, finance, commercial departments to deliver new product launch• Designed digital product mix by analyzing customer data and forecasting upcoming purchase patterns • Launched YSL travel retail site (leading team from UAT to user engagement) • Acquired business partnership with different key retailers including LOTTE, SHILLA KOREA and collaboration with shopping malls for joint selling and membership… Show more Digital & Trade Marketing• Worked with merchandising, supply chain, finance, commercial departments to deliver new product launch• Designed digital product mix by analyzing customer data and forecasting upcoming purchase patterns • Launched YSL travel retail site (leading team from UAT to user engagement) • Acquired business partnership with different key retailers including LOTTE, SHILLA KOREA and collaboration with shopping malls for joint selling and membership redemption• Inspired team on digital trends and insights from online sales and competitor activities Show less

Marketing - shu uemura• Handled key launches for shu uemura in Korea with concept development, retailer pitch, O2O makeup consultation arrangement, app development and product mix planning • Launched travel retail site and campaign site with related media placement and social media content creationCommercial - Giorgio Armani / shu uemura / fragrances• Acted as front-line representative and proposed key improvements to facilitate operation flowCorporate Digital Team -… Show more Marketing - shu uemura• Handled key launches for shu uemura in Korea with concept development, retailer pitch, O2O makeup consultation arrangement, app development and product mix planning • Launched travel retail site and campaign site with related media placement and social media content creationCommercial - Giorgio Armani / shu uemura / fragrances• Acted as front-line representative and proposed key improvements to facilitate operation flowCorporate Digital Team - all brands under L'Oréal• Worked with 12 brands on strategic projects of key Chinese e-commerce platform & Wechat acceleration• New initiative generation for 2019 FY• Digital marketing management• Media plan analysis & weekly campaign report analysis Show less

• Handled Facebook & Instagram content planning• Worked with galleries & artists to create content including copywriting, photoshooting, video production, visual creation• Conducted email marketing by using MailChimp with A/B testing• Acted as person-in-charge for on-site customer service team

• Coordinated Jo Malone London English Oak digital site launch with 5 markets including China, Japan, Korea, Thailand and Australia• Conducted in-depth research on WeChat E-commerce study and M.A.C. launch on leading E-commerce platform Lazada in 4 South East Asia markets including the Philippines, Singapore, Malaysia and Thailand• Conducted field visit and analysis on competitor performance• Assisted in asset checking on various product launch and promotion • Conducted best… Show more • Coordinated Jo Malone London English Oak digital site launch with 5 markets including China, Japan, Korea, Thailand and Australia• Conducted in-depth research on WeChat E-commerce study and M.A.C. launch on leading E-commerce platform Lazada in 4 South East Asia markets including the Philippines, Singapore, Malaysia and Thailand• Conducted field visit and analysis on competitor performance• Assisted in asset checking on various product launch and promotion • Conducted best practice for E-commerce markets and suggested possible improvement for future execution• Participated actively in workshops regarding the beauty industry and efficient working style Show less

Communications / PR: • Liaised with international journalists and bloggers to bring 40+ coverage regarding hotel room, food & beverage, corporate social responsibility• Arranged photoshoot and coordinated creative asssets with agencies for menu and website update• Prepared 10+ press release for key festivals and key promotions• Organized Cathay Pacific x EAST, Hong Kong 3-day Sri Lanka Media Familiarization Trip and Cathay Pacific x EAST, Hong Kong 5-day Swiss Media… Show more Communications / PR: • Liaised with international journalists and bloggers to bring 40+ coverage regarding hotel room, food & beverage, corporate social responsibility• Arranged photoshoot and coordinated creative asssets with agencies for menu and website update• Prepared 10+ press release for key festivals and key promotions• Organized Cathay Pacific x EAST, Hong Kong 3-day Sri Lanka Media Familiarization Trip and Cathay Pacific x EAST, Hong Kong 5-day Swiss Media Familiarization Trip Marketing:• Managed social media platforms including Facebook, Instagram, Weibo, WeChat• Conducted in-house shooting with photo editing on Photoshop and developed various types of assets for social media use• Arranged Liverpool Five Legends video shoot from generating storyboard to on-day shooting team coordination Award:1st runner-up of Swire Properties SD2030 Sustainability Contest Show less

• Conducted digital analytics and social media competitor analysis for leading automobile brands • Prepared pitching document for asset management• Involved in branstorming session and brand planning for FY17• Assisted in visual placement selection for offline aviation advertisment • Participated in training on digital analysis, social media optimization, agency-client relations, pitching, creative processKey accounts handled: Mercedes-Benz, Snickers, Austrian Airlines… Show more • Conducted digital analytics and social media competitor analysis for leading automobile brands • Prepared pitching document for asset management• Involved in branstorming session and brand planning for FY17• Assisted in visual placement selection for offline aviation advertisment • Participated in training on digital analysis, social media optimization, agency-client relations, pitching, creative processKey accounts handled: Mercedes-Benz, Snickers, Austrian Airlines, Mattel - Barbie Show less

• Handled strategic campaign in targeted segment

• Hosted more than 20 online programs regarding teenage trends and news issues• Analyzed current news issues and assisted in script writing, program planning and execution

• Event management for Scandanavian Airlines with site and premium sourcing, F&B arrangement, liaison with external vendors • Comprehensive marketing campaign reviews to visualize result for British Council• Pitching materials preparation for online and offline projects for finanicial institutions• Facebook page management and content marketing for various brands including Philips, Air China, Star Alliance• Competitor media plan analysis in AdmanGo and formation of new media… Show more • Event management for Scandanavian Airlines with site and premium sourcing, F&B arrangement, liaison with external vendors • Comprehensive marketing campaign reviews to visualize result for British Council• Pitching materials preparation for online and offline projects for finanicial institutions• Facebook page management and content marketing for various brands including Philips, Air China, Star Alliance• Competitor media plan analysis in AdmanGo and formation of new media plans Show less